READ OUT LOUDTHE STORY BEHIND

- FREITAG-SUSTAINABLE DESIGN

BEFORE YOU START….

please look into your camera and tell us slowly your name, city and country… Then you can start reading this paragraph out loud… Have fun!

Their friends were enthusiastic about the bags and soon Markus and Daniel were busy producing the bags at home, full-time. They washed and dried the tarps in their bathroom, used the hallway for storage space

and promoted the kitchen table to cutting table, sometimes to the dismay of their flatmates. At first, sales went through word-of-mouth and there waslittle consistency in their designs. “Through our friends, we received

more and more requests. When our mother’s sewing machine gave out, we invested 1,500 euros in an industrial sewing machine, so that we could stitch the thick tarps neatly.” It didn’t take the brothers long to realize that

their simple concept was susceptible to copying. They went to the local newspaper in order to generate publicity. “If everyone realized that those bags were ours, then we would greatly strengthen our position.”

- END OF RECORDING-