chapter freitag02
DESCRIPTION
Curious about the entrepreneurial adventure behind inspiring brands, Brand and Strategic Professional Martijn Arets decided to quit his job, hand in his lease car, ignore all uncertainties and follow his dream. For five months, he travelled more than 15,000 kilometres across Europe in a one-of-a-kind 1971 Volkswagen T2 camper van, meeting with the founders, CEOs and brand managers of 20 authentic European brands in what was to prove a unique trip: Brand Expedition. On popular demand, he has bundled the lessons and stories behind 20 appealing European brands such as Lego, Mini, Skype, The Body Shop and Adidas to create Brand Expedition, the book. More information? Check www.brand-expedition.com or send Martijn a Tweet: @martijnarets.TRANSCRIPT
READ OUT LOUDTHE STORY BEHIND
- FREITAG-SUSTAINABLE DESIGN
BEFORE YOU START….
please look into your camera and tell us slowly your name, city and country… Then you can start reading this paragraph out loud… Have fun!
Their friends were enthusiastic about the bags and soon Markus and Daniel were busy producing the bags at home, full-time. They washed and dried the tarps in their bathroom, used the hallway for storage space
and promoted the kitchen table to cutting table, sometimes to the dismay of their flatmates. At first, sales went through word-of-mouth and there waslittle consistency in their designs. “Through our friends, we received
more and more requests. When our mother’s sewing machine gave out, we invested 1,500 euros in an industrial sewing machine, so that we could stitch the thick tarps neatly.” It didn’t take the brothers long to realize that
their simple concept was susceptible to copying. They went to the local newspaper in order to generate publicity. “If everyone realized that those bags were ours, then we would greatly strengthen our position.”
- END OF RECORDING-