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Matthew Vernhout, Manager of Deliverability and Chief Privacy Officer, Inbox Marketer Shaun Brown, Privacy Expert and Partner, nNovation LLP
Autumn Tyr-Salvia, Director of Email Standards and Best Practices, Message Systems
CASL Mythbusters: How to Legally Send Email to Canada
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A link to the webinar replay will be provided via email following the presentation
Participate in Today’s Discussion… Tweet #CASL
Follow us on Twitter @messagesystems @EmailKarma @emarketinglaw @aceofemail
Follow us on Linkedin Message Systems Inbox Marketer nNovation
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FALSE: The full law goes into effect in 2017, but you must be in compliance with the other pieces
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MYTH 6 CASL applies to Commercial Electronic Messages (CEMs) sent to Canadian citizens living in and out of Canada
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FALSE: CASL also creates rules for the installation of computer programs as well as a prohibition against the unauthorized alternation of transmission data.
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What type of email platform are you using to send your emails?
A. In-house MTA (e.g., Message Systems, Port 25)
B. ESP (e.g., ExactTarget, Responsys)
C. Open-Source/DIY (e.g., Postfix, Sendmail)
D. Not Sure
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Email / Marketing Services Providers
Social Networking
Daily Deals Telco Financial
Services Consumer
Technology Travel &
Hospitality Publishing
& Media Hosting & SaaS
Sampling of Key Customers by Vertical Markets
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