casl mythbusters: how to legally send emails to canada
TRANSCRIPT
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Matthew Vernhout, Manager of Deliverability and Chief Privacy Officer, Inbox Marketer Shaun Brown, Privacy Expert and Partner, nNovation LLP
Autumn Tyr-Salvia, Director of Email Standards and Best Practices, Message Systems
CASL Mythbusters: How to Legally Send Email to Canada
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A link to the webinar replay will be provided via email following the presentation
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MYTH 1: The CRTC will give me a large fine for any violation
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FALSE: The CRTC is focusing on gross violations, not grey area violations
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MYTH 2 Using confirmed opt-in will make my email collection data CASL compliant
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FALSE: Using confirmed opt-in does not make my email collection data CASL compliant
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MYTH 3 The expressed consent I received before CASL went into effect is still valid
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TRUE: The expressed consent I received before CASL went into effect is still valid
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MYTH 4 The full law goes into effect in 2017, so I still have time to prepare
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FALSE: The full law goes into effect in 2017, but you must be in compliance with the other pieces
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MYTH 5 CASL will never apply to transactional messages
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FALSE: CASL will apply to transactional messages, if not already in some cases
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MYTH 6 CASL applies to Commercial Electronic Messages (CEMs) sent to Canadian citizens living in and out of Canada
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TRUE: CASL applies to CEMs sent to all Canadian citizens regardless of residence
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MYTH 7 CASL only applies to electronic messaging
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FALSE: CASL also creates rules for the installation of computer programs as well as a prohibition against the unauthorized alternation of transmission data.
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MYTH 8 I need to reconfirm my entire mailing list to be in compliance with CASL
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FALSE: Your mailing list is fine as long as it meets the conditions in Section 66 of CASL
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MYTH 9 I can email a person for their consent
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FALSE: Consent must be provided in CASL’s specified form
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MYTH 10 Express consent is only one type of consent valid under CASL
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TRUE: Express consent is only one type of consent valid under CASL
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What type of email platform are you using to send your emails?
A. In-house MTA (e.g., Message Systems, Port 25)
B. ESP (e.g., ExactTarget, Responsys)
C. Open-Source/DIY (e.g., Postfix, Sendmail)
D. Not Sure
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Message Systems: The Leader in Messaging
20%
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Email / Marketing Services Providers
Social Networking
Daily Deals Telco Financial
Services Consumer
Technology Travel &
Hospitality Publishing
& Media Hosting & SaaS
Sampling of Key Customers by Vertical Markets
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