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Customer Experience
One of Germany’s biggest theme parcs wants to improve his customer experience.
Case Study
![Page 2: Case Study Customer Experience · Come up with at least 9 new ideas for Lego Deutschland to improve it’s customer experience using design thinking methodology. Phase 3b - Ideation](https://reader035.vdocuments.site/reader035/viewer/2022071010/5fc85e516e915856b73f862d/html5/thumbnails/2.jpg)
Customer Experience
One of Germany’s biggest theme parcs wants to improve his customer experience.
Case Study
Who?
Phase 1 - Your customer
Who is LegoLand’s visitor?
Build a persona for your LegoLand Customer.
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Customer Experience
What we do.Experience design thinking.
Persona
Focus on the person
One of Germany’s biggest theme parcs wants to improve his customer experience.
Case Study
![Page 4: Case Study Customer Experience · Come up with at least 9 new ideas for Lego Deutschland to improve it’s customer experience using design thinking methodology. Phase 3b - Ideation](https://reader035.vdocuments.site/reader035/viewer/2022071010/5fc85e516e915856b73f862d/html5/thumbnails/4.jpg)
Customer Experience
One of Germany’s biggest theme parcs wants to improve his customer experience.
Case Study
What?
Phase 2 - Research
Come up with at least 9 new ideas for Lego Deutschland to improve it’s customer experience using design thinking methodology.
Start from the perspective of your persona. Make customer journey/experience/… maps for each persona. (As-is situation)
Research for relevant data (both qualitative and quantitative)
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Customer Experience
One of Germany’s biggest theme parcs wants to improve his customer experience.
Case Study
What? Come up with at least 9 new ideas for Lego Deutschland to improve it’s customer experience using design thinking methodology.
Phase 3 - Ideation
Thursday April 30, each group creates an idea portfolio.
Brainstorming, 5-3-6, … Idea Portfolio
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Customer Experience
One of Germany’s biggest theme parcs wants to improve his customer experience.
Case Study
What? Come up with at least 9 new ideas for Lego Deutschland to improve it’s customer experience using design thinking methodology.
Phase 3b - Ideation
Deadline for the markttest is May 26th, 2020. Please mail your final idea to [email protected]
Select 2 ideas from any idea portfolio Test these ideas in the market!
A cover story can help to test this in the market. (see template next slide)
You present your idea that you will further prototype in class on May 27th, 2020
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Customer Experience
One of Germany’s biggest theme parcs wants to improve his customer experience.
Case Study
What? Come up with at least 9 new ideas for Lego Deutschland to improve it’s customer experience using design thinking methodology.
![Page 8: Case Study Customer Experience · Come up with at least 9 new ideas for Lego Deutschland to improve it’s customer experience using design thinking methodology. Phase 3b - Ideation](https://reader035.vdocuments.site/reader035/viewer/2022071010/5fc85e516e915856b73f862d/html5/thumbnails/8.jpg)
Customer Experience
One of Germany’s biggest theme parcs wants to improve his customer experience.
Case Study
What?
Phase 4 - Develop
Come up with at least 9 new ideas for Lego Deutschland to improve it’s customer experience using design thinking methodology.
Create a prototype ideas for your selected idea Phase 1 is to create a paper prototype
(The cover story canvas can help to visualize this.)
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Why
HowWhat
Customer Experience
One of Germany’s biggest theme parcs wants to improve his customer experience.
Case Study
Why?
Phase 4b - Develop
Why does LegoLand exist? What is their purpose?
Allign your ideas with the why of LegoLand Prototype each idea
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Customer Experience
One of Germany’s biggest theme parcs wants to improve his customer experience.
Case Study
What? Come up with at least 9 new ideas for Lego Deutschland to improve it’s customer experience using design thinking methodology.
Use your prototype to do feasibility testing Test & improve your prototype -> You do 5 iterations.
(use the testcards) Describe what you learn out of each phase
Phase 5 - Implement
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Customer Experience
One of Germany’s biggest theme parcs wants to improve his customer experience.
Case Study
What?
Phase 6 - Poster
Come up with at least 9 new ideas for Lego Deutschland to improve it’s customer experience using design thinking methodology.
Create a poster for your prototype. You present your poster in class on June 22th, 2020