Download - Case Analysis Workshop
HOW TO ANALYZEA CASE STUDY
Mohammad Sajjad HossainLecturerBusiness Administration DepartmentEast West University
How will your Family do in next 5 years?
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The Value ChainA company is a chain of activities for transforming
inputs into outputs that customers value – including the primary and support activities.
Case Study : Unsystematic Attempt
Identify Concerned Components External Environment Components
General environment components Industry environment components
Internal Environment Components Understand the existing value chain Importance of superiority
360º analysis
External Environment Components
General environment Economic Political/ Legal Socio-cultural Technological Demographic Global
External Environment Components
Industry environment Intensity of existing rivalry Bargaining power of suppliers Bargaining power of buyers Threat of new entrants Threat of substitute products
Reference: Porter’s 5 Forces Model
Identify Concerned Components External Environment Components
General environment components Industry environment components
Internal Environment Components Understand the existing value chain Importance of superiority
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The Value ChainA company is a chain of activities for transforming
inputs into outputs that customers value – including the primary and support activities.
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Building Blocks of Competitive Advantage
So What is a Case Study analysis?
More than simple description A text that refuses to explain itself Describes a situation in narrative form A Dynamic situation
Positions to Take
Case Study: Thematic Category
3 types of situations occur regularly in case studies:
1) Problems2) Decisions3) Evaluations and4)Hybrid
Case Theme: Problems
It is a situation in which:1) Something significant has happened2) And we don’t know the proper
explanation Here different models/tools and subject
knowledge come in to action. Accurate causal relationship is vital Operations management, marketing, finance
etc.
Useable Models / Tools Porter’s 5 Forces Model Product Life Cycle BCG Matrix SWOT Analysis Fishbone Analysis DuPont Analysis Fishbone Analysis
Case Theme: Decisions
What is the best strategy the company should pursue in future?
The decisions vary in scope, consequence, and available data
There is NO objectively correct decision
Case Theme: Decisions
1) Create/ consider decision options2) Create/ Consider decision criteria
1) Profit generation for company2) Value generated to customer3) Customer satisfaction index4) Annual customer/ revenue growth
3) Look for relevance evidence Find the decision that creates the best fit
between available evidence and criteria
Case Theme: Evaluations Evaluations express a judgment about the
worth, value, or effectiveness of:1) performance2) decisions, already taken3) outcome4) act etc.
Subject of evaluation can be an individual, a group, a department, entire organization, a country, even a region
Evaluation : Types1. Qualitative evaluation
Quality of leadership Different models based analysis
2. Quantitative evaluation Ratio analysis Breakeven analysis NPV analysis Revenue/profit growth analysis
Remember : Numbers are not ‘decisions’
Case Theme: Hybrid
Encompasses more than one theme Now-a-days hybrid cases are used
Steps of Case Analysis
Steps 1 Put yourself “inside” the case
Think like an actual participant Strategic decision maker Board of directors Outside consultant
Steps 2
Become familiar with the material Read quickly through the case one
time Use initial read-through to assess possible
links to strategic concepts Read the case again, making notes
Try to pick the theme of the case
Steps 3 Do external environment analysis
Inputs from general environment Inputs from industry environment
Do internal environment analysis Study the value chain Evaluate performance, decisions etc.
Steps 4 Try to identify the problem theme
Marketing related case/ finance related case/ strategic management case
There can be multiple subjects, involved Some cases have more than one problem
Avoid getting hung up on symptoms
Problem Vs Symptoms
Problem: Sales people are leaving the company Causes:
Improper training Unfair compensation Bad product Unrealistic quotas
Symptoms High turn over rate High training costs
Problem Vs Symptoms
Problem: In mature stage of product life cycle Causes
Maturing needs and wants Symptoms:
Increased Competition Price War More Regulation
Steps 5 Develop decision alternatives
Identify/ develop criteria
Go for a detail evaluation Use qualitative tools Use quantitative tools
Steps 5 Evaluate alternatives
Can the company afford it? Is the solution likely to evoke a competitive
response? Will employees accept the change? How will it affect other stakeholders? How does it fit with the vision, mission,
objectives? Will the culture or values of the company
change?
Step 6 Make a set of recommendations that your
analysis supports Describe exactly what needs to be done Explain why this course of action will solve the
problem Include suggestions for how best to implement
the proposed solution Develop Implementation Plan GANTT Chart
Key points: Find the problem or problems Establish causal relationship Develop decision alternatives Come up with recommendations Include the implementation plan Use tools/models Ask questions Read to understand
Questions ?
Evaluate alternatives Can the company afford it? Is the solution likely to evoke a competitive
response? Will employees accept the change? How will it affect other stakeholders? How does it fit with the vision, mission,
objectives? Will the culture or values of the company
change?