Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
CarSharing in Switzerland:Success Factors and Challenges
CarSharing as part ofa New Mobility Industry Cluster
Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
1000 Locations in Switzerland
• 58‘000 customers, 1‘700 cars at 1000 Locations, 400 communities, 700‘000 reservation transactions per year, 0,3% non-fullfilled trips,
• Nationwide, decentralised Distribution of CarSharing Service
Dec 31, 2003:
Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
Growth: Customers & Vehicles
0
10'000
20'000
30'000
40'000
50'000
60'000C
usto
mer
s
0
400
800
1'200
1'600
2'000
2'400
Vehi
cles
Customers 28 550 1'800 4'700 11'300 17'400 23'000 30'000 38'000 44'000 52'000 58'000
Vehicles 2 39 110 260 580 760 1'050 1'200 1'450 1'650 1'750 1'700
1987 1990 1992 1994 1996 1997 1998 1999 2000 2001 2002 2003
Update: Dec 31, 2003
Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
LightRail / Bus
Walking
CarSharing
wed CarCarRental
MopedTaxi
Train / Bus34.8%
20.2%
17.4%
8.1%6.2%
5.4%
2.9%1.8%1.5%0.6%0.5%0.2%
Mobility-Customers
Sou
rce:
Muh
eim
199
8 /
Sam
ple:
n =
511
M-C
usto
mer
s+
340
Car
-Ow
ners
Examplefor Switzerland
Multimodal / Intermodal vs. Unimodal BehaviorUse of Traffic Modes related to the Amount of Trips
Multimodal / Intermodal vs. Unimodal BehaviorUse of Traffic Modes related to the Amount of Trips
1.6%4.4%0.7%
—1.0%
—
Car-Owners
9.1%
8.0%Bicycle
9.7%
11.5%—
Car in Household 54.0%
Motor-BikeFirmenwagenBorro
Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
Financials Mobility CarSharing1999 2000 2001 2002
21,419 33,230 36,280
21 % 15 % 18 % 19 %
Profitability
Sales in Mio. CHF
85 110 108 113Number of FTE‘s
Cash-Flow/Sales
Operating Income - 4 % + 1 % + 2 % +3 %
27,110
2003 2004
39851
115
20 %
Sales in Mio. € 14,279 18,073 22,153 24,186 26,567
FTE: Full Time Employees
Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
Reservation via Internet55% Reservation via
Call Center25%
Reservation via ARS AutomatedReservation System(Interactive VoiceRespond) 14%
SMS-Dispatch
Advance Reservation
SQL-ServerIn-VehicleChange of Reservationvia On-Board Computer6%
Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
Vehicle Access: Mobility Card
Instant Vehicle Access via touchless SmartCard
Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
Billing Cycle
SMS Dispatch
SQL-Server: Data Processing for Billing Cyclevia …
Customer Trip Data(Km, Time)
… e-mail bill… physical bill
Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
Mobility GIS for Customers
Instant and real-time Information on Locations
Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
Mobility GIS for the Management
Customer Analysis linked to their Preferences:By Locations, by Vehicle Categories, by Timing, by Revenues, by Clusters, by Target Group, etc.
Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
Products:
- Fleet- Master- Plus- Basic
Business CarSharing
Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
Partnership (Largest Swiss Retailer): 75 Locations for Employees, Customers
Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
CarSharing @ Hotel• Distribution via Hotel as an Agent (Laundry, Tennis, …)• Low Key Implementation (1 or more cars)• Reception = MobilCenter
Information/Promotion, Sales, Reservation, Vehicle Access, Billing, Fleet Management)
• High Utilization: (Priority Setting)- Hotel Guests- Hotel Employees- Citizens / Inhabitants
• Pioneer Hotel Bethanien Davos 1995 / New Pretest 2004• ?!: Seasonal Effects, Collaboration CarRental, Flat Rates,
Cannibalism, Liability, Urban Tourism vs. Remote T., Standard meets Standard, Conversion, …needs Public Transit and Luggage Service from Home ...
Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
Partnership CarRental: Mobility & .
Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
Partnership Public Transit: Mobility and ZVV / tl
+ 12 other Regional Public Transit Agencies / Operators
ZVV Zurich Regional Traffic:A Transit Pass for all needs.
tl transport lausanne:An idea makes its way
Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
EasyTicket – One Card fits all …An all Swiss Standard – Starting in 2005
EasyTicket
• Preferences (e.g. class options)• Discounts • Ticket-Favorites / Profiles• Purchase Data (Bonus)• Links to e-Commerce
Electronic payment
Relatedservices
Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
EasyTicket – the ChipCard and beyond: Development Strategies for Ticketing and Distribution
Mobiltelefonmit Java + MMS
Chipkarte
Internet
S-POSon- / offline
Control Device
PC withCard Reader
Mobile Phonewith Java + MMS
ChipCard
CentralApplication
Ticket Delivery
Preferences,Favorites,
Payment, ...
Ticket Delivery
Ticket-Data
Ticket Delivery
Ticket loading
„EasyAccess“
automatedand
touchlessTicket loading
on Card
VisualControl
Ticketordering
Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
Mobility‘s Fleet Services
Business Model „Retail“MRS Mobility Retail System:
Marketing and Operation of Mobility‘s own CarSharing-Fleet
Business Model „Operations“MOS Mobility Operation System:
Service Packages forThird Party Applications
Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
IT-System
smart: Cute, sexy CityCar
Technology Know-How20%
Operations, Process Know-How
Reservation, Vehicle Access,Billing and Fleet Management25%
Preferred Parking, best locations
Sophisticated Marketing & Sales Network, established DistributionNationwide Swiss Railroads
55%
Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
Partnership Management / New Mobility Industry Cluster: A Distributional Network by great Partner Varietywith a Focus on Revenue Stream at Low Cost.
Mobility Portals & One-Stop-Shopping
Joint-Marketing
CarSharing Germany
CarSharing Austria
Awareness / Policy
Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
Carsharing in Germany
• www.cambiocar.de + www.moses-europe.org
• www.DBrent.de + www.callabike.de
• www.shelldrive.de
Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
CarSharing in UK
• www.smartmoves.org
www.easygroup.co.ukwww.easyCar.com
Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
• www.caisse-commune.com
www.autotrement.com
www.cybercars.org www.cybermove.org
CarSharing in France
Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
CarSharing in the USA• www.Flexcar.com
• www.Zipcar.com
• www.CityCarShare.org
• www.eMotionMobility.com
www.ClubSportiva.com
Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
CarSharing in Canada• www.autoshare.com• Toronto: 41 cars
www.greenfleets.comToronto: 20 cars
www.cooperativeauto.net www.communauto.com CAN Vancouver: 62 cars Montreal, Quebec, 200 cars
Sherbrooke, Gatineau
Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
Success Factors and Challengesfor the New Mobility Industry: Focus CSSuccess Factors CarSharing: Challenges for CS:- Nationwide Operation & - Open-End-Reservation
International Standards - Instant Vehicle Access- Decentralization - One-Way-Trip
Close to Customer - Location‘s Virtualization- One-Stop-Shopping - Product & Service:- Partnerships: - Enlargement / Variety
- for Distribution - Enrichment / Benefits- for Operation - Individual Solutions
- (Enabling) Technical Tools - Integration of new- Open Non-Proprietary Systems Vehicles (EV / CNG)- Interoperability
Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
More Mobility – Less Traffic
Be there ... Be smartontheroad