carsharing in switzerland: success factors and challenges ... · carsharing in switzerland: success...

Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004

CarSharing in Switzerland:Success Factors and Challenges

CarSharing as part ofa New Mobility Industry Cluster


1000 Locations in Switzerland

• 58‘000 customers, 1‘700 cars at 1000 Locations, 400 communities, 700‘000 reservation transactions per year, 0,3% non-fullfilled trips,

• Nationwide, decentralised Distribution of CarSharing Service

Dec 31, 2003:


Growth: Customers & Vehicles

0

10'000

20'000

30'000

40'000

50'000

60'000C

usto

mer

s

0

400

800

1'200

1'600

2'000

2'400

Vehi

cles

Customers 28 550 1'800 4'700 11'300 17'400 23'000 30'000 38'000 44'000 52'000 58'000

Vehicles 2 39 110 260 580 760 1'050 1'200 1'450 1'650 1'750 1'700

1987 1990 1992 1994 1996 1997 1998 1999 2000 2001 2002 2003

Update: Dec 31, 2003


LightRail / Bus

Walking

CarSharing

wed CarCarRental

MopedTaxi

Train / Bus34.8%

20.2%

17.4%

8.1%6.2%

5.4%

2.9%1.8%1.5%0.6%0.5%0.2%

Mobility-Customers

Sou

rce:

Muh

eim

199

8 /

Sam

ple:

n =

511

M-C

usto

mer

s+

340

Car

-Ow

ners

Examplefor Switzerland

Multimodal / Intermodal vs. Unimodal BehaviorUse of Traffic Modes related to the Amount of Trips

Multimodal / Intermodal vs. Unimodal BehaviorUse of Traffic Modes related to the Amount of Trips

1.6%4.4%0.7%

—1.0%

—

Car-Owners

9.1%

8.0%Bicycle

9.7%

11.5%—

Car in Household 54.0%

Motor-BikeFirmenwagenBorro


Financials Mobility CarSharing1999 2000 2001 2002

21,419 33,230 36,280

21 % 15 % 18 % 19 %

Profitability

Sales in Mio. CHF

85 110 108 113Number of FTE‘s

Cash-Flow/Sales

Operating Income - 4 % + 1 % + 2 % +3 %

27,110

2003 2004

39851

115

20 %

Sales in Mio. € 14,279 18,073 22,153 24,186 26,567

FTE: Full Time Employees


Reservation via Internet55% Reservation via

Call Center25%

Reservation via ARS AutomatedReservation System(Interactive VoiceRespond) 14%

SMS-Dispatch

Advance Reservation

SQL-ServerIn-VehicleChange of Reservationvia On-Board Computer6%


Vehicle Access: Mobility Card

Instant Vehicle Access via touchless SmartCard


Billing Cycle

SMS Dispatch

SQL-Server: Data Processing for Billing Cyclevia …

Customer Trip Data(Km, Time)

… e-mail bill… physical bill


Mobility GIS for Customers

Instant and real-time Information on Locations


Mobility GIS for the Management

Customer Analysis linked to their Preferences:By Locations, by Vehicle Categories, by Timing, by Revenues, by Clusters, by Target Group, etc.


Products:

- Fleet- Master- Plus- Basic

Business CarSharing


Partnership (Largest Swiss Retailer): 75 Locations for Employees, Customers


CarSharing @ Hotel• Distribution via Hotel as an Agent (Laundry, Tennis, …)• Low Key Implementation (1 or more cars)• Reception = MobilCenter

Information/Promotion, Sales, Reservation, Vehicle Access, Billing, Fleet Management)

• High Utilization: (Priority Setting)- Hotel Guests- Hotel Employees- Citizens / Inhabitants

• Pioneer Hotel Bethanien Davos 1995 / New Pretest 2004• ?!: Seasonal Effects, Collaboration CarRental, Flat Rates,

Cannibalism, Liability, Urban Tourism vs. Remote T., Standard meets Standard, Conversion, …needs Public Transit and Luggage Service from Home ...


Partnership CarRental: Mobility & .


Partnership Public Transit: Mobility and ZVV / tl

+ 12 other Regional Public Transit Agencies / Operators

ZVV Zurich Regional Traffic:A Transit Pass for all needs.

tl transport lausanne:An idea makes its way


EasyTicket – One Card fits all …An all Swiss Standard – Starting in 2005

EasyTicket

• Preferences (e.g. class options)• Discounts • Ticket-Favorites / Profiles• Purchase Data (Bonus)• Links to e-Commerce

Electronic payment

Relatedservices


EasyTicket – the ChipCard and beyond: Development Strategies for Ticketing and Distribution

Mobiltelefonmit Java + MMS

Chipkarte

Internet

S-POSon- / offline

Control Device

PC withCard Reader

Mobile Phonewith Java + MMS

ChipCard

CentralApplication

Ticket Delivery

Preferences,Favorites,

Payment, ...

Ticket Delivery

Ticket-Data

Ticket Delivery

Ticket loading

„EasyAccess“

automatedand

touchlessTicket loading

on Card

VisualControl

Ticketordering


Mobility‘s Fleet Services

Business Model „Retail“MRS Mobility Retail System:

Marketing and Operation of Mobility‘s own CarSharing-Fleet

Business Model „Operations“MOS Mobility Operation System:

Service Packages forThird Party Applications


IT-System

smart: Cute, sexy CityCar

Technology Know-How20%

Operations, Process Know-How

Reservation, Vehicle Access,Billing and Fleet Management25%

Preferred Parking, best locations

Sophisticated Marketing & Sales Network, established DistributionNationwide Swiss Railroads

55%


Partnership Management / New Mobility Industry Cluster: A Distributional Network by great Partner Varietywith a Focus on Revenue Stream at Low Cost.

Mobility Portals & One-Stop-Shopping

Joint-Marketing

CarSharing Germany

CarSharing Austria

Awareness / Policy


Carsharing in Germany

• www.cambiocar.de + www.moses-europe.org

• www.DBrent.de + www.callabike.de

• www.shelldrive.de


CarSharing in UK

• www.smartmoves.org

www.easygroup.co.ukwww.easyCar.com


• www.caisse-commune.com

www.autotrement.com

www.cybercars.org www.cybermove.org

CarSharing in France


CarSharing in the USA• www.Flexcar.com

• www.Zipcar.com

• www.CityCarShare.org

• www.eMotionMobility.com

www.ClubSportiva.com


CarSharing in Canada• www.autoshare.com• Toronto: 41 cars

www.greenfleets.comToronto: 20 cars

www.cooperativeauto.net www.communauto.com CAN Vancouver: 62 cars Montreal, Quebec, 200 cars

Sherbrooke, Gatineau


Success Factors and Challengesfor the New Mobility Industry: Focus CSSuccess Factors CarSharing: Challenges for CS:- Nationwide Operation & - Open-End-Reservation

International Standards - Instant Vehicle Access- Decentralization - One-Way-Trip

Close to Customer - Location‘s Virtualization- One-Stop-Shopping - Product & Service:- Partnerships: - Enlargement / Variety

- for Distribution - Enrichment / Benefits- for Operation - Individual Solutions

- (Enabling) Technical Tools - Integration of new- Open Non-Proprietary Systems Vehicles (EV / CNG)- Interoperability


More Mobility – Less Traffic

Be there ... Be smartontheroad

carsharing in switzerland: success factors and challenges ... · carsharing in switzerland: success...

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