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CAPTIVATING BUYERS WITH A VISUAL EXPERIENCE
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MICHAEL KINGPRINCIPAL, KING DESIGN
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64%People who watch a web video are 64% more likely to buy than other site visitors
Source: Comscore
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30%Retail sites with video increase their
conversion rate by 30%
Source: L2 Specialty Retail Report
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90%YouTube’s VP, Robert Kynel, said video will soon be 90% of all internet traffic
Source: Forbes
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2,000Interactive marketers ranked video and
multi-media more effective than any other site initiative
Source: Adobe
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59%59% of senior executives prefer to watch video than read text
Source: Forbes Insight
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YESYou should create videos
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NOThrowing a video together and placing it on YouTube will not generate sales
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WHAT KIND OF VIDEOS SHOULD I MAKE?
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WHAT DO YOUR CUSTOMERS WANT?
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HOW DO I USEYOUR PRODUCT?
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HOW DO I INSTALL YOUR PRODUCT?
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HOW DO I SELLYOUR PRODUCT?
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WHAT DO YOUR EMPLOYEES WANT?
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HOW DO I USEOUR PRODUCT?
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HOW DO I SELLOUR PRODUCT?
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HOW DO I INSTALLOUR PRODUCT?
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ENTERTAIN METELL A STORYSIMPLIFYFOCUS ON PEOPLEBE DIFFERENT
MAKE IT PERSONAL
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SET GOALSDEFINE THE MESSAGEFILM ITDISTRIBUTETRACK RESULTS
ASK QUESTIONS
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IF YOU BUILD IT, THEY WILL NOT COME
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Take Action
BE CONSISTENT
FOCUS ON THE CUSTOMER
KEEP IT SIMPLE
DETERMINE APPROPRIATE DELIVERY METHODS
DEFINE YOUR GOALS
DON’T HIDE IT - MAKE IT THE FOCUS
CREATE A VIDEO CHANNEL
