captivating buyers with a visual experience - mike king, king design
DESCRIPTION
Video is everywhere right now, and it's not just for entertainment anymore. Snazzy graphics and an emotional musical score surrounding vital information now make educating yourself not only fun, but fast. Video and other interactive web elements translate information into visual data, while engaging the viewer by telling a story quickly and concisely. Mike King is foudner and CEO at King Design, a creative design agency located in Philadelphia. King Design (kingdesignllc.com), specializes in digital creative campaigns, working with clients such as Affiliated Distributors (AD) to create and refine their brand presence through web, video, and interactive campaigns. Mike will be presenting techniques and best practices for using video and motion graphics as one of your go-to tools in your sales process.TRANSCRIPT
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CAPTIVATING BUYERS WITH A VISUAL EXPERIENCE
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MICHAEL KINGPRINCIPAL, KING DESIGN
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64%People who watch a web video are 64% more likely to buy than other site visitors
Source: Comscore
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30%Retail sites with video increase their
conversion rate by 30%
Source: L2 Specialty Retail Report
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90%YouTube’s VP, Robert Kynel, said video will soon be 90% of all internet traffic
Source: Forbes
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2,000Interactive marketers ranked video and
multi-media more effective than any other site initiative
Source: Adobe
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59%59% of senior executives prefer to watch video than read text
Source: Forbes Insight
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YESYou should create videos
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NOThrowing a video together and placing it on YouTube will not generate sales
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WHAT KIND OF VIDEOS SHOULD I MAKE?
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WHAT DO YOUR CUSTOMERS WANT?
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HOW DO I USEYOUR PRODUCT?
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HOW DO I INSTALL YOUR PRODUCT?
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HOW DO I SELLYOUR PRODUCT?
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WHAT DO YOUR EMPLOYEES WANT?
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HOW DO I USEOUR PRODUCT?
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HOW DO I SELLOUR PRODUCT?
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HOW DO I INSTALLOUR PRODUCT?
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ENTERTAIN METELL A STORYSIMPLIFYFOCUS ON PEOPLEBE DIFFERENT
MAKE IT PERSONAL
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SET GOALSDEFINE THE MESSAGEFILM ITDISTRIBUTETRACK RESULTS
ASK QUESTIONS
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IF YOU BUILD IT, THEY WILL NOT COME
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Take Action
BE CONSISTENT
FOCUS ON THE CUSTOMER
KEEP IT SIMPLE
DETERMINE APPROPRIATE DELIVERY METHODS
DEFINE YOUR GOALS
DON’T HIDE IT - MAKE IT THE FOCUS
CREATE A VIDEO CHANNEL