Download - Canada's New Anti-Spam Law - Webinar

Darryl Praill Martha Healey Andy Church

Introductions and LogisticsIntroductions and Logistics

Twitter Comments: #fightspam

Today’s AgendaToday s Agenda

IntroductionsIntroductionsDiscussion1. How to be compliant with CASL p2. The penalties and enforcement for violations 3. How to manage different opt-out and do-not-call lists4 The difference between implied versus explicit consent4. The difference between implied versus explicit consent5. How to best capture, update and nurture new prospect and customer records

Q&A


Q&A

Darryl Praill, OnPathDarryl Praill, OnPath

Darryl PraillHost / OnPath Business Solutions

Twitter: @ohpinion8ted Email: [email protected]: [email protected]: www.OnPath.com

Martha Healey, Norton Rose Fulbright Canada LLPMartha Healey, Norton Rose Fulbright Canada LLP

Martha HealeyPartner, Norton Rose Fulbright Canada LLP

Twitter: @Martha_HealeyEmail: [email protected]: www.nortonrosefulbright.com

Andy Church, OnPathAndy Church, OnPath

Andy ChurchVP Marketing and CRM Practice Management OnPathManagement, OnPath

Twitter: @OnPath@Email: [email protected]: www.OnPath.com

Canada’s New Anti-Spam LegislationCanada s New Anti Spam Legislation

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employee or consultant of, in or to any Norton Rose Fulbright entity (whether or not such individual is described as a “partner”) accepts or ass mes responsibilit or has an liabilit to an person in respect of this comm nication An reference to a partner oraccepts or assumes responsibility, or has any liability, to any person in respect of this communication. Any reference to a partner or

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matter which concerns you If you require any advice or further information please speak to your usual contact at Norton Rose Fulbright

Twitter Comments: #fightspammatter which concerns you. If you require any advice or further information, please speak to your usual contact at Norton Rose Fulbright.


BEWARE OF INACCURATE INFORMATION

“Starting July 1, 2014 ANY prospect receiving emailStarting July 1, 2014 ANY prospect receiving email from you should have given you permission (opt-in) to your database in the last 24 months and Opt-into your database in the last 24 months and Opt in status should be verified once every 24 months.”



How to be compliant pwith CASL



The penalties and f t fenforcement for violations



How to manage diff t t t ddifferent opt-out and

do-not-call lists



The difference b t “i li d”between “implied” versus “explicit”

consent



How to best capture, update p pand nurture new

prospect andprospect and customer records


How to best capture, update and nurture new prospect and customer recordsprospect and customer records

Inbound Marketing

O tb d M k tiTake a structured

Outbound Marketing

Social Properties

Transactional Data

approach to information management Transactional Data

Support Data

management


How to best capture, update and nurture new prospect and customer recordsprospect and customer records

Do you have theseDo you have these processes in place?



Premised BasedPremised BasedWarehousing SaaS Based


Recorded VersionRecorded Version

Get the recorded version next week:www.onpath.com/webinarlibraryp y

Next EventNext EventMarch 2014

Questions / Comments?Questions / Comments?Control Panel


Contact Information www onpath comContact Information www.onpath.com

Martha HealeyNorton Rose Fulbright Canada LLPNorton Rose Fulbright Canada LLP Twitter: @Martha_HealeyEmail: [email protected]: www nortonrosefulbright comWebsite: www.nortonrosefulbright.com

Andy ChurchOnPathTwitter: @OnPathEmail: [email protected]: www.OnPath.com


Download - Canada's New Anti-Spam Law - Webinar

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