canada's new anti-spam law - webinar
DESCRIPTION
Watch the recording here: http://bit.ly/1fwtW0H Canada's Anti-Spam Legislation (CASL) will come into force on July 1, 2014. The new law will generally prohibit the sending of commercial electronic messages without the recipient's consent (permission), including messages to email addresses, social networking accounts and text messages sent to a cell phone. Fines for violations can be as high as $10,000,000. Join us for 29 minutes as Martha Healey (Partner, Norton Rose Fulbright Canada LLP) and Andy Church (VP Marketing and CRM Practice Management, OnPath) discuss how to be compliant and the best practices for managing prospect and customer data. You’ll learn: • How to be compliant with CASL. • The penalties and enforcement for violations. • How to manage different opt-out and do-not-call lists. • The difference between implied versus explicit consent. • How to best capture, update and nurture new prospects and customer records. Unsolicited commercial electronic messages "spam" represents over 80% of all email traffic. It’s an economic drain on businesses and negatively impacts personal productivity. CASL was tabled as Bill C-28 on May 25, 2010 and was granted Royal Assent on December 15, 2010. The legislation is intended to deter spam and other damaging and deceptive electronic threats such as identity theft, phishing and spyware from occurring in Canada. With the passage of CASL, Canada will become a leader in anti-spam legislation. Watch the recording here: http://bit.ly/1fwtW0HTRANSCRIPT
Darryl Praill Martha Healey Andy Church
Introductions and LogisticsIntroductions and Logistics
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Today’s AgendaToday s Agenda
IntroductionsIntroductionsDiscussion1. How to be compliant with CASL p2. The penalties and enforcement for violations 3. How to manage different opt-out and do-not-call lists4 The difference between implied versus explicit consent4. The difference between implied versus explicit consent5. How to best capture, update and nurture new prospect and customer records
Q&A
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Q&A
Darryl Praill, OnPathDarryl Praill, OnPath
Darryl PraillHost / OnPath Business Solutions
Twitter: @ohpinion8ted Email: [email protected]: [email protected]: www.OnPath.com
Martha Healey, Norton Rose Fulbright Canada LLPMartha Healey, Norton Rose Fulbright Canada LLP
Martha HealeyPartner, Norton Rose Fulbright Canada LLP
Twitter: @Martha_HealeyEmail: [email protected]: www.nortonrosefulbright.com
Andy Church, OnPathAndy Church, OnPath
Andy ChurchVP Marketing and CRM Practice Management OnPathManagement, OnPath
Twitter: @OnPath@Email: [email protected]: www.OnPath.com
Canada’s New Anti-Spam LegislationCanada s New Anti Spam Legislation
DISCLAIMERNorton Rose Fulbright LLP, Norton Rose Fulbright Australia, Norton Rose Fulbright Canada LLP, Norton Rose Fulbright South Africa (incorporated as
Deneys Reitz Inc) and Fulbright & Jaworski LLP, each of which is a separate legal entity, are members (“the Norton Rose Fulbright members”) of Norton Rose Fulbright Verein, a Swiss Verein. Norton Rose Fulbright Verein helps coordinate the activities of the Norton Rose Fulbright
b b t d t it lf id l l i t li tmembers but does not itself provide legal services to clients.
References to “Norton Rose Fulbright”, “the law firm”, and “legal practice” are to one or more of the Norton Rose Fulbright members or to one of their respective affiliates (together “Norton Rose Fulbright entity/entities”). No individual who is a member, partner, shareholder, director,
employee or consultant of, in or to any Norton Rose Fulbright entity (whether or not such individual is described as a “partner”) accepts or ass mes responsibilit or has an liabilit to an person in respect of this comm nication An reference to a partner oraccepts or assumes responsibility, or has any liability, to any person in respect of this communication. Any reference to a partner or
director is to a member, employee or consultant with equivalent standing and qualifications of the relevant Norton Rose Fulbright entity.
The purpose of this communication is to provide information as to developments in the law. It does not contain a full analysis of the law nor does it constitute an opinion of any Norton Rose Fulbright entity on the points of law discussed. You must take specific legal advice on any particular
matter which concerns you If you require any advice or further information please speak to your usual contact at Norton Rose Fulbright
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Canada’s New Anti-Spam LegislationCanada s New Anti Spam Legislation
BEWARE OF INACCURATE INFORMATION
“Starting July 1, 2014 ANY prospect receiving emailStarting July 1, 2014 ANY prospect receiving email from you should have given you permission (opt-in) to your database in the last 24 months and Opt-into your database in the last 24 months and Opt in status should be verified once every 24 months.”
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Canada’s New Anti-Spam LegislationCanada s New Anti Spam Legislation
How to be compliant pwith CASL
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Canada’s New Anti-Spam LegislationCanada s New Anti Spam Legislation
The penalties and f t fenforcement for violations
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Canada’s New Anti-Spam LegislationCanada s New Anti Spam Legislation
How to manage diff t t t ddifferent opt-out and
do-not-call lists
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Canada’s New Anti-Spam LegislationCanada s New Anti Spam Legislation
The difference b t “i li d”between “implied” versus “explicit”
consent
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Canada’s New Anti-Spam LegislationCanada s New Anti Spam Legislation
How to best capture, update p pand nurture new
prospect andprospect and customer records
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How to best capture, update and nurture new prospect and customer recordsprospect and customer records
Inbound Marketing
O tb d M k tiTake a structured
Outbound Marketing
Social Properties
Transactional Data
approach to information management Transactional Data
Support Data
management
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How to best capture, update and nurture new prospect and customer recordsprospect and customer records
Do you have theseDo you have these processes in place?
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Canada’s New Anti-Spam LegislationCanada s New Anti Spam Legislation
Premised BasedPremised BasedWarehousing SaaS Based
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Recorded VersionRecorded Version
Get the recorded version next week:www.onpath.com/webinarlibraryp y
Next EventNext EventMarch 2014
Questions / Comments?Questions / Comments?Control Panel
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Contact Information www onpath comContact Information www.onpath.com
Martha HealeyNorton Rose Fulbright Canada LLPNorton Rose Fulbright Canada LLP Twitter: @Martha_HealeyEmail: [email protected]: www nortonrosefulbright comWebsite: www.nortonrosefulbright.com
Andy ChurchOnPathTwitter: @OnPathEmail: [email protected]: www.OnPath.com
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