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PRESENTATION ON BUSINESS MODEL FOR
INTERIOR DESIGNING BUSINESS
Presented By:
Nidhi Singh (56)Sunil Singh Baghel (59)
IPER-PGDM
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TYPE OF BUSINESS: MEDIUM SCALE
Choice of location :- Zone-2 M. P.Nagar
Cash in hand : Rs.25,00,000
50% of money will be raised from
market.
Rest 50% from own.
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RESOURCES REQUIRED:
Investment of Rs. 20,00,000
Shop Area Requirement : 25*35 sq. ft
Stock Room : 10*10 sq. ftAdvance Deposit : Rs. 2,50,000
Monthly Rent : Rs. 35,000
Human Resource:
Manager-1(accounts, stock management)Salesmen - 2
Trained designers - 3, helpers - 4
Cleaner-1
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CONTACTS:Delhi and Indore for the supply of wooden
flooring tiles, furniture works, wall mountingbrackets and wallpapers.
Mumbai and Ahmadabad for stock related to
modular kitchen & corporate interior designing.
Contacts with local newspapers & commercialchannels.
With white goods dealers for electronic
gadgets.
MISC:Installation of CCTV cameras.
Installation of payment devices and computer
system
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FIXED COST
Shop on rent , rent = Rs. 4,20,000
Fixed deposit = Rs. 2,50,000
Total cost = Rs. 6,70,000
SALARIES
1 Manager = Rs 12,000
2 Salesperson = Rs. 10,000 (2)
3 Designers = Rs 21,000 (3) Cleaner = Rs 4000
2 Workers = Rs 5000 (2)
TOTAL = Rs 52,000
COST CALCULATION
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Computer system and cameras = Rs 70,000Designing of store = Rs 2,00,000
Repairing and Maintenance = Rs 50,000
Promotion and Branding = Rs 2,50,000
MISC = Rs 1,00,000
Bank Installments = Rs 1,44,000
TOTAL = Rs 14,86,000
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VARIABLE COST
Carriage inward
North = Rs.10,000/ round
South = Rs.12,000/ round
Carriage outward= Rs.150/ round (est.)(itdepends)
Labor for unloading= Rs.15/ head
TOTAL= Rs.1,50,000
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Furniture work, wooden flooring, wall mounting
brackets, wallpapers, Modular kitchen, canopies,
overall living room, bathroom etc.
Charging a fixed amount of Rs.1000 plus theextra work done by the worker.
SERVICES TO BE PROVIDED
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CONSTRAINTS:
COMPETITORS FRESHERS
EXPERIENCE
TRAINED EMPLOYEES
MISC. EXPENSES:
Expenses for customer relationship management
(CRM) Phone calls, Blogs, Gifts etc.
Website DesigningStationary and telephone charges
Postal charges
R&D
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PROFIT ESTIMATION
Target of Three modular kitchens to be
installed, profit=Rs.60,000 , (30% of S.P.) per
month.
Rs. 75,000 from other services.
A total of Rs.1,35,000 will leave Rs. 17,000 ,
after deducting all the expenses.
A profit of around 15%.
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BUSINESS STRATEGIES
Reality sector at boom in the city.
Increase in the standard of living by 45%.
Developing townships being the targets.
BREAK EVEN after a year of commencement.
CONTRIBUTION PRICING as the pricing
strategy.
Future expansions in tier-2 cities.
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REFERENCES
Aeon Connexions (P) Ltd, Malviya
nagar, Bhopal
Soumya Consultants & Designers, Koi-e-fiza, Bhopal.
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THANX..