Download - Business Hub Presentation
25th August 2010
10:10 BUSINESS10:10 BUSINESS10:10 BUSINESS10:10 BUSINESS
CUTTING 10% OFCUTTING 10% OFCUTTING 10% OFCUTTING 10% OFEMISSIONS IN 2010EMISSIONS IN 2010EMISSIONS IN 2010EMISSIONS IN 2010
Email us: [email protected]
WHAT WE’RE GOING TO COVER:WHAT WE’RE GOING TO COVER:WHAT WE’RE GOING TO COVER:WHAT WE’RE GOING TO COVER:
•Why would Business want to be involved with 10:10?
•What might stop a Business from joining?
•How do you get them to sign up?
•What do we do with them when they have signed up?
•Some examples of Businesses & Organisations who have
engaged with us
•How do you take the Business relationship to the next •How do you take the Business relationship to the next
level?
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THE PUBLIC REASON A BUSINESS MAY SIGN UP?THE PUBLIC REASON A BUSINESS MAY SIGN UP?THE PUBLIC REASON A BUSINESS MAY SIGN UP?THE PUBLIC REASON A BUSINESS MAY SIGN UP?
Brand association: 10:10 is stylish, appealing and, unlike any
other climate change brand, in the mainstream. We
encourage all 10:10 businesses to use our logo and our
brand – free of charge – to get environment messages to
staff, customers and the public at large. We will celebrate all
10:10 businesses that make significant carbon savings.
Through our own networks and through our media partners
we will continue to generate press coverage for our 10:10
heroes.
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Employee engagement: This is not people’s bosses telling
them to save energy and reduce waste; it’s their friends,
family, peers and favourite celebrity. This is employee
engagement like you’ve never seen before. All the
branding and design work is done, with a wide range of
posters, checklists and other materials available from 10:10
website.
Impact on preventing climate change: If you want your
company to be part of the solution, it can be much more
powerful as part of a united group than alone. 10:10 is
rapidly reaching wider and wider sectors of society.
Cost reduction: According to DECC, for every tonne of
CO2 saved organisations will reduce their fuel bills by £150
to £200.
10:10 is free to join. So sign up and cut costs now. That’s an
easy decision.
THE PRIVATE REASONS A BUSINESS MAY SIGN UP?THE PRIVATE REASONS A BUSINESS MAY SIGN UP?THE PRIVATE REASONS A BUSINESS MAY SIGN UP?THE PRIVATE REASONS A BUSINESS MAY SIGN UP?
You have a sad and frustrated facilities manager: In the
UK a buildings energy is often controlled by the facilities
managers. They may know energy but often work in
isolation and aren’t necessarily qualified in the
communications skills necessary to engage their colleagues
with their activities. 10:10 often appeals to them because
they would like to be recognised and appreciated for the
work they do and they would like their colleagues to be
able to understand and support them in that work.
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Sharing because you’re worth it & because you’re nosey:
Some organisations like to use 10:10 as a platform to
demonstrate how good they are, but the biggest drive is
they like to know what other people are doing. As an
objective and impartial organisation 10:10 can act as an
impartial communications agent.
Worried about the competition: In many sectors a few
business took a leap of faith with sustainability and started
looking at their carbon before it became established good
practice. This means that there are a lot of companies who
now see their competitors gaining a PR advantage and they
want to catch up fast.
Senior level buy-in: Low carbon initiatives can often
entirely depend on senior support. So when a CEO or
Director moves from a “Green” company to a “non-Green”
company their new team may suddenly wish to impress
them and a new energy initiative can be just the way to do
it.
WHY WOULDN’T A BUSINESS SIGN UP?WHY WOULDN’T A BUSINESS SIGN UP?WHY WOULDN’T A BUSINESS SIGN UP?WHY WOULDN’T A BUSINESS SIGN UP?
Because you don’t make contact with them:When 10:10
first launched in the UK a number of business didn't feel
comfortable joining a new campaign they knew nothing
about. We also discovered – when we finally started to
leave the office – that there were lots of misconceptions
about 10:10. You will only be able to solve these problems is
by communicating and networking within the business
community.
Because they don’t think they’ll hit 10%: Be very clear in all
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Because they don’t think they’ll hit 10%: Be very clear in all
your communications that 10:10 is an aim for a 10% reduction
but what’s really important is the transition to a positive and
ambitious, yet still manageable, approach. We are only ever
a positive campaign , as long as they achieve over the
minimum 3% target every percentage should be celebrated.
We’re not going to name and shame, publicise specific
figures without their approval, or league table their results.
Plus, 10:10 is an all inclusive campaign and whilst a 10% aim
is a realistic target for companies that are just beginning to
look at their carbon it can be a challenge for companies
who have been working on their carbon for many years.
It is more important that lots of businesses take part in 10:10
and have an opportunity to learn from one another than it
is for every participating business to hit precisely the 10%
aim.
HOW DO YOU GET BUSINESSES TO SIGN UP?HOW DO YOU GET BUSINESSES TO SIGN UP?HOW DO YOU GET BUSINESSES TO SIGN UP?HOW DO YOU GET BUSINESSES TO SIGN UP?
Make & use high level contacts: Lets be honest, 10:10 UK
would never have been a success without the Guardian, &
when the Deputy Editor of a national newspaper calls his
contacts and asks them to take part they listen.
• Try asking high level contacts to hold networking events
for you and e-troduce you to other influential people.
Pincer movement: Don’t rely on just one point of entry to
get you the organisation you want – try every avenue you
can.
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can.
Network: Go to every event you can where you will meet
people you would like to engage with 10:10
Make lists of who you want and go after them:
• Try industry leaders for the domino effect (i.e. Get one and
the others will follow)
• Approach membership organisations - that way one
organisation gives you access to hundred or thousands
more.
• Call people! Keep calling and emailing until they give in.
• Use personal connections – everyone knows someone
who can ask the office they work in, the school they teach
at etc.
WHAT DO W E DO WITH BUSINESSES ONCE THEY’VE WHAT DO W E DO WITH BUSINESSES ONCE THEY’VE WHAT DO W E DO WITH BUSINESSES ONCE THEY’VE WHAT DO W E DO WITH BUSINESSES ONCE THEY’VE JOINED UP?JOINED UP?JOINED UP?JOINED UP?
Confirm: You should receive an email when a new business
signs up if it is one you already have a relationship access
the database and click confirm immediately. If it is a new
business first:
• call them to tactfully make sure they have the authority to
sign up their business & understand the nature of the
commitment
• point them to all the materials on the website we’ve
provided to support them with their communications
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provided to support them with their communications
• encourage them to use the baseline tool as it will not only
show them the main source of their emissions but they can
use the predictor tool to experiment with what they need to
do to reach the 10% aim
• the UK has a guide to blogging if you haven’t already
translate this for your website and then point them to it
• emphasise that the more businesses engage with 10:10
the more they get from it – we’re looking for blogs,
facebook posts, tweet material, videos if you can do them,
press stories
Then go onto the database and click confirm.
WHAT DOES BEING A 10:10 BUSINESS INVOLE?WHAT DOES BEING A 10:10 BUSINESS INVOLE?WHAT DOES BEING A 10:10 BUSINESS INVOLE?WHAT DOES BEING A 10:10 BUSINESS INVOLE?
Engage Communicate Baseline Reduce
Sign up onlineSign up onlineSign up onlineSign up online
Staff: Staff: Staff: Staff: Tell staff that the
business has singed up.
Encourage them to join as
individuals. We can even
give you a sign-up widget
to embed on your own
website.
Suppliers: Suppliers: Suppliers: Suppliers: Send this pdf
to suppliers, to encourage
Be creative with our Be creative with our Be creative with our Be creative with our
logo: logo: logo: logo: We encourage
every 10:10 business to
use our logo. The more
you use the logo, the
clearer it is to your staff
and customers that you’re
doing your best to reduce
emissions. If you like, put
10:10 on your products,
packaging, website,
Choose a baseline Choose a baseline Choose a baseline Choose a baseline
period: period: period: period: Your business can
choose any date between
1 July 2009 and 30 June
2010 to mark the end of
the baseline year and the
start of the action year.
Measure emissions in Measure emissions in Measure emissions in Measure emissions in
four categories: four categories: four categories: four categories: Enter
your baseline data into
Employee engagement: Employee engagement: Employee engagement: Employee engagement:
Download our posters,
checklists and stickers –
and create your own, to
get your staff involved in
cutting energy use
process.
Plan your carbon Plan your carbon Plan your carbon Plan your carbon
savings:savings:savings:savings: Make a plan for
reducing emissions. If you
Report
Tell us your savings: Tell us your savings: Tell us your savings: Tell us your savings: At
the end of your action
year use our super-simple
online tool to tell us what
savings you have
achieved and your
business will be listed on
the 10:10 register of
successful participants
Publicise your success: Publicise your success: Publicise your success: Publicise your success:
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to suppliers, to encourage
them to save energy in
your supply chain.
Customers, partners, etcCustomers, partners, etcCustomers, partners, etcCustomers, partners, etc:
The more momentum you
generate for 10:10, the
bigger impact we can
have on the country’s
carbon footprint.
packaging, website,
emails, walls or uniforms –
it’s up to you.
Share success with us: Share success with us: Share success with us: Share success with us:
Your success is our
success. Send us fun,
interesting 10:10 stories.
We’ll help publicise them
through our 10:10er of the
week feature and case
studies on our homepage.
Reap the PR benefitsReap the PR benefitsReap the PR benefitsReap the PR benefits:
We will help your stories
reach mass markets
through our media
partners.
your baseline data into
our very super-simple
online tool.
reducing emissions. If you
need help, there are all
sorts of organisations that
can offer support on every
aspect of emissions
reduction. Our partners
the Carbon Trust, for
example.
Show leadershipShow leadershipShow leadershipShow leadership
support: support: support: support: Support from the
top of the company makes
a huge difference to
success.
Publicise your success: Publicise your success: Publicise your success: Publicise your success:
You can continue to use
the 10:10 brand as long as
our online tool shows that
an emissions reduction of
at least 3% was met. So
make a lot of noise about
what you’ve achieved
because as far as we’re
concerned, above 3%,
every percent should be
celebrated!
LONDON UNDERGROUNDLONDON UNDERGROUNDLONDON UNDERGROUNDLONDON UNDERGROUND
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SreetcarSreetcarSreetcarSreetcar
UK’s largest car club
200,000 membership base
Great synergy!
Communicating 10:10 to membersCommunicating 10:10 to members
Employee engagement
Other opportunities
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O2O2O2O2
One of UK’s biggest mobile and
broadband service providers
470 stores across UK
Charity donation
Sale of 10:10 tags in their stores
Other opportunities
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Adnams BeerAdnams BeerAdnams BeerAdnams Beer
UK beer brewer hotelier and wine
merchant
25% less CO2
10p donation per bottle sold for 1 year
Should raise £27,000Should raise £27,000
Stocked in 75 Adnams owned pubs
Tesco and other supermarkets
Great story!
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WHAT OTHERS ARE SAYING ABOUT USWHAT OTHERS ARE SAYING ABOUT USWHAT OTHERS ARE SAYING ABOUT USWHAT OTHERS ARE SAYING ABOUT US
“Joining 10:10 both underlines our commitment to
reducing our carbon footprint even further and gives us
access to a wealth of advice on how to help us achieve
this. We urge other UK businesses to join.”
—Ronan Dunne, Chief Executive, O2
“Microsoft people by nature are passionate about
changing the world and making a tangible difference so
“Royal Mail believes 10:10 is a great initiative and one
that we’re proud to be part of.”
—Adam Crozier, Chief Executive, Royal Mail
“The Guardian is backing 10:10 because it offers us a
way to take small actions that together add up to
something meaningful and significant.”
—Alan Rusbridger, Editor in Chief, The Guardian
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changing the world and making a tangible difference so
we love the 10:10 campaign because we can really get
involved both as a company and as individuals.”
—Darren Strange, Microsoft UK
“It's too big to think about a 90% reduction in one go, so
breaking it into bite-sized chunks like 10% during 2010 is
a great way to motivate people.”
—Matt Sexton, B&Q
—Alan Rusbridger, Editor in Chief, The Guardian
“An important and constructive initiative.”
—Nicholas Stern, Author of ‘The Stern Review’
“10:10 will demonstrate the possibility of making
changes in short order. It is taking action, not simply
talking about doing so.”
—Anthony Giddens, Former Director of the LSE