HOW TO LEVERAGETECHNOLOGY
AND ENHANCE YOURBUSINESS
DISTRACTION
NO INNOVATION
THINK OUTSIDE THEBUSINESS & USESMARTER TECH
WHAT DOES THAT LOOK LIKE?
Virtual Tours +Chatbots
Process
Product
People
Process
e
= TECH
$100k+ a year6x on tech
10x on marketing
But still only connectinga few times a yearadding basic value
Become a top producerusing one tech equation...
First, it's about trust
TRUST = (C + R + I) / SCredibilityReliabilityIntimacySelf-Orientation
Source: AWeber Blog
Source: Hubspot
CLOSE THE GAP?Awareness to Consideration
Source: Hubspot
CLOSE THE GAP?Consideration to Conversion
123
Email Series:- Build your pipeline- Stay in front of potential clients- Find qualified leads- Develop email strategy- Encourage prospective homebuyers to set up anappointment
Home Assessment:- Generate leads- Develop marketing strategies- Keep leads organized - Complete home assessment- Build relationships
First-Time Homeowner:- Fill out form & qualify- Segment first-time buyers- Create follow-up system- Set up follow-up tasks for themto complete
TECHNOLOGY IS NOT SCARY
BUILD A BUSINESS NOT A JOB
I'M STILL BETTING ON THE USALONG-TERM
I'M STILL BETTING ON THE
REAL ESTATEMARKET
WHAT'S THEONE EQUATION?
Content marketing+ Chatbot
+ Re-nurture