BUS 150 Final Exam 100% Correct Answers http://www.projbid.com/downloads/bus-150-final-exam-100-correct-answers/I. At which level of brand loalt is advertisin! often used heavil to promote a product"a. #rand reco!nitionb. #rand preferencec. #rand insistenced. #rand e$uit %. &im stops at the local convenience store on his wa home to bu a six-pac' of beer. (e !oes in thin'in! he will purchase his usual brand) but ends up buin! another because it *+tt sale ,hat sta!e of brand loalt is &im presentl at"a. #rand insistenceb. #rand awarenessc. #rand preferenced. #rand reco!nition-. Brand recognition as a stage of brand loyalty occrs w!en"a. the product becomes familiar to the consumer.b. the consumer insists on purchasin! that brand even at hi!her prices.c. the consumer sees or reco!ni.es the product and chooses it over its competition.d. the product offers a distinct price advanta!e to its consumers over its nearest rivals)/. 0eneric products are:a. characteri.ed b plain labels) little or no advertisin!) and no brand names.b. identified throu!h a brand name owned b a manufacturer or other producer.c. tpicall national brands sold exclusivel b a sin!le retail chain.d. identified throu!h a brand name owned b a wholesaler or retailer.5. 1he primar factor that attracts a consumer to a !eneric product is:a. pac'a!e desi!n.b. famil brandin!.c. low price.d. ease of distribution.2. 1he 3ir'land brand is owned b 4ostco) and the products can onl be purchased at 4ostco stores. 4ostco contracts with manufacturers to produce and pac'a!e products under the 3ir'land name. 1his arran!ement is called:a. famil brandin!.b. individual brandin!.c. !eneric brandin!.d. private brandin!.5. 6mall appliances and related products bearin! the 0eneral 7lectric brand are onl available throu!h ,al-8art stores. 1his tpe of product distribution strate! is called 99999 brandin!.a. privateb. uni$ue4. captived. exclusive:. 1he added value that a certain brand name !ives to a product in the mar'etplace is called brand:a. 'nowled!eb. esteemc. reco!nitiond. e$uit;. A compana. mar'etin! channels? lo!istics and suppl-chain mana!ementb. phsical distribution? relationship mar'etin!c. location? costd. warehousin! transportation1-. 8ar'etin! channels pla a 'e role in mar'etin! strate! because the:a. provide criteria for promotional expenditures.b. provide the means b which products move from producer to ultimate user.c. allow more participants to contribute to the econom.d. reduce the distribution channel len!th.1/. @irect sellin! is more common:a. in raw material purchases in the #%# mar'et.b. between retailers and consumers.c. in products classified as maintenance) repair) and operatin! supplies.d. with products that re$uire little demonstration.15. 1he traditional mar'etin! channel for consumer !oods proceeds from producer to:a. the consumer.b. a!ent to wholesaler to retailer to consumer.c. a!ent to the end user.d. wholesaler to retailer to consumer.12. 8ovement of products throu!h more than one mar'etin! channel to reach the same mar'et is:a. multiple sellin!b. dual distribution.c. distribution redundanc.d. exclusive distribution. 5. #usiness purchasers usuall prefer to bu from:a. a!ents.b. retailers.c. wholesalers.d. manufacturers.:. 1o !row profitabl in a competitive environment) a wholesaler must:a) cut costs in ever possible area.b. ma'e as man tin! a!reements as possible.c. be the exclusive distributor of most products.d. provide better service at a lower cost than manufacturers or retailers can do themselves.;. Aicensed !oods manufactured abroad and then sold in the B.6. mar'et in competition with B.6. counterparts are called !oods.a) blac' mar'etb. inferiorc. !rad. hori.ontal10. 1he process of collectin! information about the external mar'etin! environment is called:a. environmental mana!ement.5. mar'etin! research.c. mar'etin! mana!ement.d. environmental scannin!. 1. In the I ;50s) discount stores delivered lower prices in exchan!e for:a. hi!her profits.b. reduced services.c. lower inventions.d. continued patrona!e.%. ,hich of the followin! retailers is an exception to the wheel of retailin!"a. @iscount storesb. 6upermar'etsc. 4atalo! retailers