bus 150 final exam 100% correct answers
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BUS 150 Final Exam 100% Correct Answers http://www.projbid.com/downloads/bus-150-final-exam-100-correct-answers/I. At which level of brand loyalty is advertising often used heavily to promote a product?a. Brand recognitionb. Brand preferencec. Brand insistenced. Brand equity 2. Jim stops at the local convenience store on his way home to buy a six-pack of beer. He goes in thinking he will purchase his usual brand, but ends up buying another because it $ øtt sale What stage of brand loyalty is Jim presently at?a. Brand insistenceb. Brand awarenessc. Brand preferenced. Brand recognition3. Brand recognition as a stage of brand loyalty occurs when;a. the product becomes familiar to the consumer.b. the consumer insists on purchasing that brand even at higher prices.c. the consumer sees or recognizes the product and chooses it over its competition.d. the product offers a distinct price advantage to its consumers over its nearest rivals,4. Generic products are:a. characterized by plain labels, little or no advertising, and no brand names.b. identified through a brand name owned by a manufacturer or other producer.c. typically national brands sold exclusively by a single retail chain.d. identified through a brand name owned by a wholesaler or retailer.5. The primary factor that attracts a consumer to a generic product is:a. package design.b. family branding.c. low price.d. ease of distribution.6. The Kirkland brand is owned by Costco, and the products can only be purchased at Costco stores. Costco contracts with manufacturers to produce and package products under the Kirkland name. This arrangement is called:a. family branding.b. individual branding.c. generic branding.d. private branding.7. Small appliances and related products bearing the General Electric brand are only available through Wal-Mart stores. This type of product distribution strategy is called _____ branding.a. privateb. uniqueC. captived. exclusive8. The added value that a certain brand name gives to a product in the marketplace is called brand:a. knowledgeb. esteemc. recognitiond. equity9. A company’s ability to market a product successfully at a higher price is directly related to its:a. market capitalization.b. product relevance.c. brand equity.d. market share.10. A global brand generally is defined asa. one that has production facilities in two or more non-home countries.b. one that sells at least 20 percent outside its home country.c. one that uses regional branding for essentially the same product.d. one that is recognizable across the world by its unique trademark.11. A characteristic of a good band name is that it shoulda. avoid any specific connotation relative to product consent.b. be shun and also descriptive of the product or its characteristics.c. hold universal appeal with respect to its customers.d. be pronounced the same in every language.12. The two critical components of distribution strategy arc — and –a. marketing channels; logistics and supply-chain managementb. physical distribution; relationship marketingc. location; costd. warehousing transportation13. Marketing channels play a key role in marketing strategy because they:a. provide criteria for promotional expenditures.b. provide the means by which products move from producer to ultimate user.c. allow more participants to contribute to the economy.d. reduce the distribution channel length.14. Direct selling is more common:a. in raw material purchases in the B2B market.b. between retailers and consumers.c. in products classified as maintenance, repair, and operating supplies.d. with products that require little demonstration.15. The traditional marketing channel for consumer goods proceeds from producer to:a. the consumer.b. agent to wholesaler to retailer to consumer.c. agent to the end user.d. wholesaler to retailer to consumer.16. MovementTRANSCRIPT
BUS 150 Final Exam 100% Correct Answers http://www.projbid.com/downloads/bus-150-final-exam-100-correct-answers/I. At which level of brand loalt is advertisin! often used heavil to promote a product"a. #rand reco!nitionb. #rand preferencec. #rand insistenced. #rand e$uit %. &im stops at the local convenience store on his wa home to bu a six-pac' of beer. (e !oes in thin'in! he will purchase his usual brand) but ends up buin! another because it *+tt sale ,hat sta!e of brand loalt is &im presentl at"a. #rand insistenceb. #rand awarenessc. #rand preferenced. #rand reco!nition-. Brand recognition as a stage of brand loyalty occrs w!en"a. the product becomes familiar to the consumer.b. the consumer insists on purchasin! that brand even at hi!her prices.c. the consumer sees or reco!ni.es the product and chooses it over its competition.d. the product offers a distinct price advanta!e to its consumers over its nearest rivals)/. 0eneric products are:a. characteri.ed b plain labels) little or no advertisin!) and no brand names.b. identified throu!h a brand name owned b a manufacturer or other producer.c. tpicall national brands sold exclusivel b a sin!le retail chain.d. identified throu!h a brand name owned b a wholesaler or retailer.5. 1he primar factor that attracts a consumer to a !eneric product is:a. pac'a!e desi!n.b. famil brandin!.c. low price.d. ease of distribution.2. 1he 3ir'land brand is owned b 4ostco) and the products can onl be purchased at 4ostco stores. 4ostco contracts with manufacturers to produce and pac'a!e products under the 3ir'land name. 1his arran!ement is called:a. famil brandin!.b. individual brandin!.c. !eneric brandin!.d. private brandin!.5. 6mall appliances and related products bearin! the 0eneral 7lectric brand are onl available throu!h ,al-8art stores. 1his tpe of product distribution strate! is called 99999 brandin!.a. privateb. uni$ue4. captived. exclusive:. 1he added value that a certain brand name !ives to a product in the mar'etplace is called brand:a. 'nowled!eb. esteemc. reco!nitiond. e$uit;. A compana. mar'etin! channels? lo!istics and suppl-chain mana!ementb. phsical distribution? relationship mar'etin!c. location? costd. warehousin! transportation1-. 8ar'etin! channels pla a 'e role in mar'etin! strate! because the:a. provide criteria for promotional expenditures.b. provide the means b which products move from producer to ultimate user.c. allow more participants to contribute to the econom.d. reduce the distribution channel len!th.1/. @irect sellin! is more common:a. in raw material purchases in the #%# mar'et.b. between retailers and consumers.c. in products classified as maintenance) repair) and operatin! supplies.d. with products that re$uire little demonstration.15. 1he traditional mar'etin! channel for consumer !oods proceeds from producer to:a. the consumer.b. a!ent to wholesaler to retailer to consumer.c. a!ent to the end user.d. wholesaler to retailer to consumer.12. 8ovement of products throu!h more than one mar'etin! channel to reach the same mar'et is:a. multiple sellin!b. dual distribution.c. distribution redundanc.d. exclusive distribution. 5. #usiness purchasers usuall prefer to bu from:a. a!ents.b. retailers.c. wholesalers.d. manufacturers.:. 1o !row profitabl in a competitive environment) a wholesaler must:a) cut costs in ever possible area.b. ma'e as man tin! a!reements as possible.c. be the exclusive distributor of most products.d. provide better service at a lower cost than manufacturers or retailers can do themselves.;. Aicensed !oods manufactured abroad and then sold in the B.6. mar'et in competition with B.6. counterparts are called !oods.a) blac' mar'etb. inferiorc. !rad. hori.ontal10. 1he process of collectin! information about the external mar'etin! environment is called:a. environmental mana!ement.5. mar'etin! research.c. mar'etin! mana!ement.d. environmental scannin!. 1. In the I ;50s) discount stores delivered lower prices in exchan!e for:a. hi!her profits.b. reduced services.c. lower inventions.d. continued patrona!e.%. ,hich of the followin! retailers is an exception to the wheel of retailin!"a. @iscount storesb. 6upermar'etsc. 4atalo! retailers