THE GLOBAL CORPORATE
35%
73% .6X
of followers are between the ages of 26 AND 35
1.3xmore likely than the average user to be between the ages of 36 AND 45
of followers areMALE
less likely than the average user to be FEMALE
26% of followers are between the ages of 46 AND 55
Gender and Age of Automobile Followers
Followers are
Followers are
60% followers from the UNITED STATES
10.2Xfollowers from DETROIT
TOP FIVE CITIES
2xfollowers from the INDIA
FOLLOWERS OF AUTOMOTIVE COMPANIES ARE INTERESTED IN
AUTO TRAVELFOODCOOKING SPORTSMUSIC
DETROIT
DETROIT
LONDONLOS ANGELESCHICAGO
NEW YORK
Location and Interests of Automobile Followers
1,239xSTRONGER SOCIAL PULL
50,000.8xof followers are less likely toMAKE BELOW300
AVERAGE TWITTER USER
1573FOLLOWERS OF AUTOMOBILE COMPANIESvs.
Followers of Automobile Companies
AutomobileCompanies
Twitter Influence StudyWho is following large global companies on Twitter?
The average Twitter user has approximately 300 connections across all social media platforms, while the average follower of automobile companies has approximately 1573 connections across all social media platforms. Social pull measures how well followers are
connected across social media.
Data was collected by StatSocial in September and October 2013 based on the followers of the top Twitter account from each of the Fortune Global 100 companies. The Fortune Global 100 companies were broken down by industries, and Burson-Marsteller focused data analysis on seven industries of the Fortune Global 100: automobile, energy, financial, healthcare, retail, technology and telecommunication.
