Download - Brands That Matter
WHAT IS BRAND?
WHAT IS BRAND?
“Your brand is what people say about you when
you’re not in the room.”
-Jeff Bezos CEO Amazon.com
SUCCESSFUL BRANDS !
BRANDS THAT MATTER
VS
SUCCESSFUL BRANDS ARE ALIGNED.
Product
Identity
Experience
Culture
HOW DO YOU BUILD A BRAND THAT MATTERS?
WHAT IS A BRAND THAT MATTERS?
CHANGES PEOPLES’ PERCEPTION.
1
CREATES VALUE IN YOUR LIFE.
2
EXISTS TO DO OR BE SOMETHING MORE.
3
CREATES COMMUNITY.
4
HOW DO LEADERS NEED TO SEE BRAND?
HOW DO LEADERS NEED TO SEE THEIR BRAND?
HOW DO LEADERS NEED TO SEE THEIR BRAND? AS CULTURE.
THE STORY YOU LIVE.
“And once you live a good story, you get a taste for a kind of meaning in life,
and you can’t go back to being normal…
-Donald Miller
YOUR STORY SETS THE CULTURE.
WHAT IS THE STORY YOU ARE LIVING?
Brands that matter, have leaders that live
lives that matter.
ATTRACT THE PEOPLE YOU NEED.
BUILD A MOVEMENT.
Yvon ChouinardFounder Patagonia
Every time we’ve made a decision
to do the right thing, it ends up being good
for business.
-Yvon Chouinard
Libya Turkey
Indonesia Bangladesh
Yemen
ChinaAfghanistan
IraqRussiaPakistan
Kazakstan
1200 MISSIONARIES IN THE FOLLOWING COUNTRIES.
India
“How was your day? If your answer was ‘fine,’ then I don't
think you were leading.” -Seth Godin, Tribes: We Need You to Lead Us
Brands that matter, have leaders that live
lives that matter.
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@markdotdo