Brand ‘You’ Marketing: How to Create a Winning Social Strategy
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• Why Does Branding Matter?• Where Does Branding Matter?• Brand Positioning • Branding Do’s and Don’ts• Valuable Links • Q&A
Agenda
Why Does Branding Matter?
You only get ONE chance to make a first impression…
Great Brand Impression (Not so) Great Brand Impression
Personality + Communication = Love
Brand Attributes+ Experiences = Trust
Are you playing to win or just playing to stay in the marketing game?
In a sea of competitors, how to you stand out?
Am I Leaving an Impression?
Where Do I Begin?
Where Does Branding Matter?
Words
Images
Interactions
Experiences
Brand Positioning
Now THAT’S Loyalty!
Branding Do’s and Don’ts
Do Inject Consistency
Inconsistent branding
Don’t Be Too Self Serving
Do Offer More Than a Product
Don’t Censor Online Conversations
Do Offer a Lifestyle
Don’t Mislead Your Audience
Do Give Your Brand a New Look
Be a brand that evolves with time…
Do Provide a Call to Action
The Ultimate CTA
Tap Into Brand YOU!
Valuable Links
• Helpful pdf: Social Media Channel Consistency Checklist
http://bit.ly/• Blog post: Creating the Right Call to Action
http://bit.ly/FRMSCTAblog• 2014 Is Your Year for Easy Marketing!
http://bit.ly/EasyEffect
Valuable Links
http://emergencesuccess.com/wp-content/uploads/2013/01/Consistency-Is-Key-Emergence-Success-Solutions.jpg
http://www.digital-results.com/wp-content/uploads/2013/07/brand-consistency-1030x552.png
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http://languagelog.ldc.upenn.edu/~bgzimmer/meh.jpg
http://agmarketing.com.au/cms/images/stories/brand.gif
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http://www.rampcreative.com/web/wp-content/uploads/2012/02/consumerbrand-630x143.pnghttp://rampcreative.com/blog/branding-identity/brand-attraction/
http://deltamedia.ca/wp-content/uploads/2013/02/DMI-Website-Strategic-Chess-Piece-Blue-Slider.png
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Photo and Statistics Credit
