Download - Brand communication - what and how
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THANK YOU
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WHY ARE
YOU HERE
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KNOW LEARNENJOYREMEMBER
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COMMUNICATIONMyths and Facts
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ABU SUFIAN MOHAMMAD KHALED
an amateur cameraman, screen freak, voracious eater, thinker, planner, constant learner
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WHATHOW YOU
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COMMUNICATION
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CREATIVE THING
ADVERTISING
BRANDINGMARKETING
STORYTELLING
SELLING
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TO CREATE AN EFFECTIVE CONVERSATION WITH PEOPLE
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BRANDS ARE PEOPLE
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TALK LOVE FIGHT TASTEREFER
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SINGLE MINDED
PROPOSITIONEXPRESS BRANDS WITH FIRST THINGS THAT COME IN MIND
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KYCKNOW YOUR CONSUMERS
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PEOPLE
BRANDS
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TRADE PROMO
TION
ATL
BTL
RETAIL
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CORE BRAND
STRATEGY
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BRIEF: LUMIA 730USP: 5 MP FRONT CAMERA BENEFIT: BETTER CAPTURECONSUMER NEED: SELFIE
INSIGHT: I WANT TO CAPTURE EVERYTHINGBIG IDEA: WORLD’S LARGEST SELFIE
CHANNEL: 360 CAMPAIGN RESULT: HIGHEST PR VALUE GENERATED
BUSINESS: 3 TIMES STOCK OUT
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BRIEF: DATING APPUSP: NEW WAY TO FIND RIGHT MATCH
CHALLENGE: SOCIAL TABOOOPPORTUNITY: LIFE NEEDS ROMANCE
INSIGHT: EVERYONE DREAMS OF HER PRINCE CHARMINGBIG IDEA: START YOUR STORY
CAMPAIGN: WORLD’S BIGGEST LOVE STORYRESULT: HIGHEST TALKED ABOUT CAMPAIGN ON 14 FEB
BUSINESS: 500,000 INSTALLS & COUNTING
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GREATEST IDEA
STATION
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OUT OF THE BOX
THINKING!
WHAT IS THE BOX?
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INDUSTRY
ATL BTL MEDIA DIGITAL
PRODUCTION BROADCAST PR RESEARCH
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FUNCTIONS
STRATEGIC PLANNING
CLIENT SERVICING
CREATIVE PRODUCTION
OPERATIONS
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CONNECT & LEARN
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ARE YOU READY?