brand communication - what and how
TRANSCRIPT
THANK YOU
WHY ARE
YOU HERE
KNOW LEARNENJOYREMEMBER
COMMUNICATIONMyths and Facts
ABU SUFIAN MOHAMMAD KHALED
an amateur cameraman, screen freak, voracious eater, thinker, planner, constant learner
WHATHOW YOU
COMMUNICATION
CREATIVE THING
ADVERTISING
BRANDINGMARKETING
STORYTELLING
SELLING
TO CREATE AN EFFECTIVE CONVERSATION WITH PEOPLE
BRANDS ARE PEOPLE
TALK LOVE FIGHT TASTEREFER
SINGLE MINDED
PROPOSITIONEXPRESS BRANDS WITH FIRST THINGS THAT COME IN MIND
KYCKNOW YOUR CONSUMERS
PEOPLE
BRANDS
TRADE PROMO
TION
ATL
BTL
RETAIL
CORE BRAND
STRATEGY
BRIEF: LUMIA 730USP: 5 MP FRONT CAMERA BENEFIT: BETTER CAPTURECONSUMER NEED: SELFIE
INSIGHT: I WANT TO CAPTURE EVERYTHINGBIG IDEA: WORLD’S LARGEST SELFIE
CHANNEL: 360 CAMPAIGN RESULT: HIGHEST PR VALUE GENERATED
BUSINESS: 3 TIMES STOCK OUT
BRIEF: DATING APPUSP: NEW WAY TO FIND RIGHT MATCH
CHALLENGE: SOCIAL TABOOOPPORTUNITY: LIFE NEEDS ROMANCE
INSIGHT: EVERYONE DREAMS OF HER PRINCE CHARMINGBIG IDEA: START YOUR STORY
CAMPAIGN: WORLD’S BIGGEST LOVE STORYRESULT: HIGHEST TALKED ABOUT CAMPAIGN ON 14 FEB
BUSINESS: 500,000 INSTALLS & COUNTING
GREATEST IDEA
STATION
OUT OF THE BOX
THINKING!
WHAT IS THE BOX?
INDUSTRY
ATL BTL MEDIA DIGITAL
PRODUCTION BROADCAST PR RESEARCH
FUNCTIONS
STRATEGIC PLANNING
CLIENT SERVICING
CREATIVE PRODUCTION
OPERATIONS
CONNECT & LEARN
ARE YOU READY?