• Brand Awareness
• Acquire new customers / clients
• Launch new products / services
• Facilitate sales increase
• Either nobody or not enough people know of your offering
• You have sucked your current clients dry and need to find new blood
• No one knows about your offering
• Your balance sheet is probably not healthy at this point
© Copyright 2010 Dawn Anna Investments (Pty) Ltd.
• Advertising (print, radio, television, internet & word of mouth)
• Events (product/service launch, gala dinners, press conferences)
• Promotions (in-store, direct marketing, shopping centres)
• Email marketing
• Focus Groups
• Brand Awareness
• Acquire new customers / clients
• Launch new products / services
• Facilitate sales increase
• “Our focus group results, tell us we have achieved our goal!”
• “We have a list of ‘new’ email addresses / cell phone numbers!”
• “Our campaign was a success because everyone talks about us!”
• “Our sales figures have increased drastically!”
© Copyright 2010 Dawn Anna Investments (Pty) Ltd.
Extra! Extra!
Read ALL about it!
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• Brand AwarenessStart here
• Develop a mobile presence, e.g. a mobisite or piggy-back on an existing platform (MXit)
• Include a “Refer a Friend” function (viral marketing)
• Use conventional marketing tools to introduce your mobile offering to your target market, e.g. by prominently adding “SMS keyword to short code” campaigns (opt-in) to enter a competition and to drive people to your mobile presence
• On your mobile presence, allow people to double opt-in for specific campaigns and services
© Copyright 2010 Dawn Anna Investments (Pty) Ltd.
• Acquire new customers / clientsYou have achieved
brand awareness
• Create compelling reasons for your potential customers / clients to engage you on your mobile presence (campaigns)
• Advertise these campaigns to your double opt-in database (e.g. via bulk SMS)
• Advertise these campaigns with conventional marketing tools
• Use the campaigns to collect customer data on your mobile presence (subscriber info)
• Use customer data to create Quality Leads™
© Copyright 2010 Dawn Anna Investments (Pty) Ltd.
• Launch new products / services
• Create Brand Awareness for your new products / services
• Create compelling reasons for your potential customers / clients to engage you on your mobile presence (campaigns)
• Advertise these campaigns to your double opt-in database (e.g. via bulk SMS)
• Advertise these campaigns with conventional marketing tools
© Copyright 2010 Dawn Anna Investments (Pty) Ltd.
• Facilitate salesincrease
• Sweeten the deal by activating your mobile presence with:
- special offers
- vouchers
- coupons
- discounts
- store locator
- product information
- customer feedback
- shopping list
- products related how-to tips
- free content (wallpapers)
- competitions
• Advertise these campaigns to your double opt-in database (e.g. via bulk SMS)
• Advertise these campaigns with conventional marketing tools
© Copyright 2010 Dawn Anna Investments (Pty) Ltd.