• Brand Awareness

• Acquire new customers / clients

• Launch new products / services

• Facilitate sales increase

• Either nobody or not enough people know of your offering

• You have sucked your current clients dry and need to find new blood

• No one knows about your offering

• Your balance sheet is probably not healthy at this point

© Copyright 2010 Dawn Anna Investments (Pty) Ltd.

• Advertising (print, radio, television, internet & word of mouth)

• Events (product/service launch, gala dinners, press conferences)

• Promotions (in-store, direct marketing, shopping centres)

• Email marketing

• Focus Groups

• Brand Awareness

• Acquire new customers / clients

• Launch new products / services

• Facilitate sales increase

• “Our focus group results, tell us we have achieved our goal!”

• “We have a list of ‘new’ email addresses / cell phone numbers!”

• “Our campaign was a success because everyone talks about us!”

• “Our sales figures have increased drastically!”

© Copyright 2010 Dawn Anna Investments (Pty) Ltd.

Extra! Extra!

Read ALL about it!

Lisa

TimMindi Thabo

Sam

• Brand AwarenessStart here

• Develop a mobile presence, e.g. a mobisite or piggy-back on an existing platform (MXit)

• Include a “Refer a Friend” function (viral marketing)

• Use conventional marketing tools to introduce your mobile offering to your target market, e.g. by prominently adding “SMS keyword to short code” campaigns (opt-in) to enter a competition and to drive people to your mobile presence

• On your mobile presence, allow people to double opt-in for specific campaigns and services

© Copyright 2010 Dawn Anna Investments (Pty) Ltd.

• Acquire new customers / clientsYou have achieved

brand awareness

• Create compelling reasons for your potential customers / clients to engage you on your mobile presence (campaigns)

• Advertise these campaigns to your double opt-in database (e.g. via bulk SMS)

• Advertise these campaigns with conventional marketing tools

• Use the campaigns to collect customer data on your mobile presence (subscriber info)

• Use customer data to create Quality Leads™

© Copyright 2010 Dawn Anna Investments (Pty) Ltd.

• Launch new products / services

• Create Brand Awareness for your new products / services

• Create compelling reasons for your potential customers / clients to engage you on your mobile presence (campaigns)

• Advertise these campaigns to your double opt-in database (e.g. via bulk SMS)

• Advertise these campaigns with conventional marketing tools

© Copyright 2010 Dawn Anna Investments (Pty) Ltd.

• Facilitate salesincrease

• Sweeten the deal by activating your mobile presence with:

- special offers

- vouchers

- coupons

- discounts

- store locator

- product information

- customer feedback

- shopping list

- products related how-to tips

- free content (wallpapers)

- competitions

• Advertise these campaigns to your double opt-in database (e.g. via bulk SMS)

• Advertise these campaigns with conventional marketing tools

© Copyright 2010 Dawn Anna Investments (Pty) Ltd.