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Joe Schaeffer
Social media in reverse: 14 days to engaged employees
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellNew York
April 2, 2014socialmedia.org/blogwell
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14 Days to
Engaged Employees
Social Media In Reverse
Joe Schaeffer @dubelclique Social Media Program Manager @Paychex
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Results
TODAY
@Paychex | #PaychexProud
OVER
700,000 Impressions
OVER
200 Posts OVER
100 Contributors
REACHED
300,000 Accounts
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Opening the NASDAQ
DAY 14
@Paychex | #PaychexProud
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#PaychexProud TWITTER | INSTAGRAM
@Paychex | #PaychexProud
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#PaychexProud TWITTER | INSTAGRAM
@Paychex | #PaychexProud
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Curation
DAY 13
@Paychex | #PaychexProud
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Communication
DAYS 5-13 OFFLINE | ONLINE
@Paychex | #PaychexProud
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Communication OFFLINE | ONLINE
@Paychex | #PaychexProud
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Communication OFFLINE | ONLINE
@Paychex | #PaychexProud
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TIP
Common Areas Cafeterias, Break Rooms
Classrooms Training & Development
Conference Calls One-to-Many
Find The Guy Behind The Guy (Behind The Guy)
@Paychex | #PaychexProud
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Communication OFFLINE | ONLINE
@Paychex | #PaychexProud
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Communication OFFLINE | ONLINE
@Paychex | #PaychexProud
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Intranet Microsite
Portal & Intranet Banners
Company-wide Newsletter
Chatter
Social Responses
Communication OFFLINE | ONLINE
@Paychex | #PaychexProud
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TIP
Email Targeted Sends
Chatter, Yammer Groups & Teams
Community Management Be there
Paid Promotion? Custom audience
Find your internal influencers. Bug them.
@Paychex | #PaychexProud
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Production
DAY 2-4 Everything is Awesome!
@Paychex | #PaychexProud
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Project Brief
DAY 1
@Paychex | #PaychexProud
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TIP
Simple Objective, Requirements
Goals, KPIs Why do this?
Useful Messaging, Approvals
A one-page PDF walks on water.
@Paychex | #PaychexProud
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I Lied.
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“Paychex Proud”
DAY -1,624
@Paychex | #PaychexProud
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I Lied.
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Ghost Stories
DAY -15,330
@Paychex | #PaychexProud
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Ghost Stories
DAY -15,330
@Paychex | #PaychexProud
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Social Program Goals
FISCAL ‘14
#2 Foster positive sentiment and increase activity.
@Paychex | #PaychexProud
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Thank you.
Joe Schaeffer @dubelclique
Social Media Program Manager @Paychex
@Paychex
@PaychexCareers
@InsidePaychex
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Learn more about past and upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellNew York
April 2, 2014socialmedia.org/blogwell