Download - BlogWell DC Social Media Case Study: National Association of REALTORS, presented by Todd Carpenter
Conference "Live"A conference experience for the
web
Conference Live Goals
• Tap into member coverage via their preexisting social media channels.
• Create a window of curiosity that encourages the web audience to attend.
• Create content that can be used to promote future conferences.
Featured Members
• Recruit activist members.
• Promote in conference marketing materials.
• Highlight featured members on the home page.
All Members
• Give all attendees with smart phones the ability to contribute.
• Make it easy for attendees to contribute.
• Create obstacles to keep non-attendees from contributing.
Pegshot
• References a location when posting a picture.
• Allows event promoters to preload their event and hashtag.
• Allows users to push pictures via Twitter, Facebook, Posterous, etc...
Budget, Staff & Results
• About $6,000 - not including staff.
• Two staff members.
• Six featured members.
• Ten fold increase in traffic over the year 2009.
More Featured Members
• One third did not participate.
• One third only posted one time.
• One third kept us really busy.
More Pictures & Video
• Pics by Pegshot.
• Pictures by email.
• On site video uploads.
Almost Live Video
• Recorded sessions.
• Live Q&A.
• On demand video.
Budget, Staff & Results
• It cost a lot more.
• Four staff plus a dozen freelancers.
• Twenty featured members.
• 140,000 minutes of video in one week.
Moving Forward
Questions?Todd Carpenter - [email protected] - @tcar