Download - BIH - Empathizing with users
![Page 1: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/1.jpg)
empathizing with users
BIH UI/UX BOOTCAMP / Microsoft Innovation Center @ Botswana Innovation Hub / bihux.tumblr.com
![Page 2: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/2.jpg)
empathizing with users
Where does the user live? Where does the user come from?
What things does the user have What technologies does the user use?What are his or her skills and proficiencies?
Who does the user live with?Who does the user work with?
What is the user’s day like?When does he/she use the product?
Where
What
Who
When
![Page 3: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/3.jpg)
![Page 4: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/4.jpg)
![Page 5: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/5.jpg)
A plea for empathetic design
“Empathy in design requires deliberate practice. We must intentionally seek opportunities to connect with people in meaningful ways and to set aside reactions and behaviors that will interfere with it. And, once empathy is achieved, it needs to be moderated: apply too much and our thinking loses focus; apply too little and the depth of our insight suffers.”
![Page 6: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/6.jpg)
To empathize you must understand WHY
![Page 7: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/7.jpg)
![Page 8: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/8.jpg)
Never forget about the user.
![Page 9: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/9.jpg)
“I am not the user and the user is not me.”
![Page 10: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/10.jpg)
What makes us human?
![Page 11: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/11.jpg)
We have dreams
![Page 12: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/12.jpg)
We have emotions
![Page 13: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/13.jpg)
We make mistakes
![Page 14: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/14.jpg)
We have first impressions
![Page 15: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/15.jpg)
We have routines
![Page 16: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/16.jpg)
We are cultural
![Page 17: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/17.jpg)
We can be messy
![Page 18: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/18.jpg)
We are impatient
![Page 19: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/19.jpg)
Empathetic design:
simplifies complicated tasks places the burden on the system, not the user keeps the user focused on the task at hand user does not feel overwhelmed physically, cognitively, emotionally appropriate
![Page 20: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/20.jpg)
![Page 21: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/21.jpg)
![Page 22: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/22.jpg)
![Page 23: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/23.jpg)
![Page 24: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/24.jpg)
TurboTax
![Page 25: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/25.jpg)
TurboTax
![Page 26: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/26.jpg)
![Page 27: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/27.jpg)
![Page 28: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/28.jpg)
Design to empower people.
![Page 29: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/29.jpg)
Solve the right problemHelp the user get to know your productGrow your product with your usersadvocate for your usersGet your users involved
To Practice Empathetic design:
![Page 30: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/30.jpg)
Step in the Shoes of a User
![Page 31: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/31.jpg)
![Page 32: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/32.jpg)
Talk to People
![Page 33: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/33.jpg)
Go Outside
![Page 34: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/34.jpg)
![Page 35: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/35.jpg)
![Page 36: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/36.jpg)
Involve Your Users
Talk to Your UsersReally Understand your usersTest with your users Grow your relationship with your users
![Page 37: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/37.jpg)
the design process
![Page 38: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/38.jpg)
![Page 39: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/39.jpg)
…So You Want to Do Research?
![Page 40: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/40.jpg)
![Page 41: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/41.jpg)
Determine What You’re Looking For
Qualitative or Quantitative Research?What questions are you trying to answer?
![Page 42: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/42.jpg)
Be Bold
Go OutsideIntroduce Yourself Look Open
![Page 43: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/43.jpg)
Be Observant
Take Notes. Record how the User might be thinking or feeling.
Use Open Body Language
Be ready to change your question
Activities, Environments, Objects, Interactions, Utterances
![Page 44: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/44.jpg)
Interview Etiquette
![Page 45: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/45.jpg)
Do’s Don’ts
- Listen - Keep it conversational- Set the stage - Remind the participant that you
value their feedback - We’re testing the idea, not them - Explain what you will do - Respect if the participant gets
frustrated
- pose hard questions first- Ask closed questions- overloading questions- asking boring questions- answer your own questions- pose questions in a random
sequence- doing little follow-up on responses- use negative body language
![Page 46: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/46.jpg)
“People don’t want to be asked the questions you’ve asked everyone else already. They want you to care about what they’re saying.”
- Mark Ebner
![Page 47: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/47.jpg)
Listen
![Page 48: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/48.jpg)
Body Language
![Page 49: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/49.jpg)
Wing It
![Page 50: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/50.jpg)
“Hi, My name is Jordan. Nice to meet you.”
![Page 51: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/51.jpg)
“Can you tell me a little more about that?”
![Page 52: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/52.jpg)
“That’s interesting. Can you explain why?”
![Page 53: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/53.jpg)
“Can you show me?”
![Page 54: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/54.jpg)
“Do you like A or B?”
“Can you compare A or B?”
![Page 55: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/55.jpg)
“Who, What, When, Where, How?”
![Page 56: BIH - Empathizing with users](https://reader035.vdocuments.site/reader035/viewer/2022081602/555dfa69d8b42ae4628b4deb/html5/thumbnails/56.jpg)
What would you Create/Imagine/Design/Propose?