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Session 6: Beyond SMS: Using Social Networks
to Reach a Broader Market
John V. Owens RBAP-MABS
2012 RBAP-MABS National Roundtable Conference June 7-8, 2012
Hyatt Hotel & Manila
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30
36
29 26 26 27 29
33 31
42
30
24 30
23
33 37
30
43
26 30
34
17
37 36
Total MetroManila Luzon Visayas Cebu Mindanao Davao MegaManila
2009 2010 2011
Internet usage has remained largely stable, though we see some pockets of growth
Base: Past Month Internet Users aged 10+ across all socio-‐economic classes in Na;onal Urban Philippines Source: Nielsen media Index 2009 Q1, 2010 Q1, 2011 Q1
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The Social Networking Capital of the World
Social network penetra/on is incredibly high in the Philippines, reaching 95%
Social Network Penetra>on Rate
Facebook 93.9% Twi>er 16.1% LinkedIn 1.9% Internet Use 29.7%
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Are you using �Social Networking &
Crowdsourcing �to expand your market outreach?�
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Not just an ac>vity but a star>ng point for the online experience for many
Social Networking Search Email Online News Instant Messenger Games
39 30
11 13 5
1
Internet Usage Pathway (%)
Question: Please think about the following online services and tell me the order in which you first ever used each. Base: Past month Internet users aged 10+ across National Urban Philippines Source: Yahoo!-Nielsen Net Index-2011
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http://www.techiemania.com/how-to-use-social-media-to-drive-your-business.html
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Thank You!
EMAIL: [email protected] TWITTER: @jvowens
Websites:
www.rbapmabs.org www.mobilephonebanking.rbap.org
microinsurance.rbap.org www.youtube.com/rbapmabs
Facebook: MABS Phil