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Best Marketing Practices:Artists and Presenters
Abby EddyMelissa HigginsEddie Cota
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Overview
Format of today’s session● Introductions
● Marketing examples
● Tools and tips (don’t worry we’ll give
you a website for downloads!)
● Q+A
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Abby EddyANNIE MOB: HOLIDAY PROMOTION
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Promotion Stats
Create new community partnershipsLafayette Civic Theatre Central Indiana Girl Scouts
Media coverageLocal newspaper and TV stations featured ANNIE MOB
Low cost→ High return$400 spend on banner, wigs, candy and flyers created content to help promote the upcoming show
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Helpful hintsASANA PROJECT MANAGEMENT
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Helpful hintsHootsuite Social Media Management
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Helpful hintsHubspot Social Media Planning Templates
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Melissa HigginsBANDALOOPing PORTLAND
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Breakdown
Two pronged strategyYoung presenting organizationRelatively unknown artist locally
Coverage(1) Traditional avenues: radio, TV, print(2) Social media
Long term resultsHigh attendance → enthusiastic base of followers + community partners
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Helpful hintsCONTENT
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Helpful hintsCOORDINATION
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Helpful hintsAUTOMATION
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Eddie CotaNew Content Platforms
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Tell Your Story
Plan. Produce. Distribute. Analyze. Repeat.
● Editorial/Blogging● Video recaps and profiles● Short Documentaries● Social Media● Virtual Reality● Podcasting
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Podcasting
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Low cost tools to get startedEquipment● 1-3 microphones ($100-500)
Audio Editor● Garageband (free), Audacity (free), Adobe Audition ($20/month)
Hosting● Spreaker, Podomatic, Soundcloud (all range from
$6-$25/month)
Accessibility● Apple Podcasts, Google Play, Stitcher, iHeartMedia - ALL FREE!
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Benefits of podcastingOrganizations● Create content that’s available on-demand● Develop an ongoing dialogue with your core audience● Exclusive interviews and news from the field● Record and archive existing programs
Artists● Voice their opinions and discuss experiences as performers and
cultural ambassadors● Build new audiences● Market yourself to Presenters
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Thank you!View a full list of marketing tips at:
www.convocations.org/apap