Download - BBM Syllabus 09
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International College for Girls
SFS GURUKUL MARG, MANSAROVER JAIPUR
DEPARTMENT OF MANAGEMENT STUDIES
SCHEME OF EXAMINATION
AND
COURSES OF STUDY
FOR
BBM
I Semester Examination November 2010
II Semester Examination April 2011
III Semester Examination November 2011
IV Semester Examination April 2012
V Semester Examination November 2012
VI Semester Examination April 2013
Syllabus applicable for the students seeking admission to the BBM Course in theacademic year 2010-11
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International College for Girls
Department of Management Studies
BBM
Credit Templates & Examination Scheme
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INTERNATIONAL COLLEGE FOR GIRLS (AUTONOMOUS),
JAIPUR
Department of Management StudiesBBM
SIX SEMESTER PROGRAMME
CREDIT TEMPLATE AND OUTLINES OF THE SYLLABUS
INTERNATIONAL COLLEGE FOR GIRLS
DEPARTMENT OF MANAGEMENT STUDIES
BBM
Course Content
UG Programme
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Semester I
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Department of Management Studies
Course: B.B.M. Pt I (I Semester)Paper- 1: Fundamentals of Business Management
Code: (BBM-101)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
ObjectiveThe Course attempts to equip the students with the knowledge of the basic principles andfunctionalities of Management function in a business organization. The course will prove
to be helpful for the students in learning to expedite the managerial functions in corporate
arena.
Unit Contents Lectures
I Management: Concepts, Nature, Scope, andsignificance, Management Functions
09
II School of Management Thought: Classical, Neo-Classical and Modern School of Thought
09
III Planning: Concept, Types and Process; MBO,MBE, Decision Making, Techniques andcomponents, Rationality in decision making
09
IV Organizing: Concept, Types, Process andPrinciples, Authority and Responsibility,
Delegation of Authority, Centralization and
Decentralization, Span of control
09
V Various forms of Organizational structures andtheir merits-demerits, Formal and informalOrganization, merits and demerits.
09
Essential Reading:1. Koontz and Wechrich H,Essentials of Management, Tata McGraw-Hill, New Delhi.2. Stoner, Freeman, and Gilbert,Management, Prentice Hall of India, New Delhi.
Reference books:
1. Terry and Franklin, Principles of Management, Prentice Hall of India, New Delhi2. Mathew, M. J.,Business Management, Sheelsons, Jaipur3. Sudha, G.S.,Business Management, RBSA Publishers, Jaipur
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30Sem. End Exam : 70
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Department of Management Studies
Course: B.B.M Pt I (I Semester)
Paper- 2: Fundamentals of Business CommunicationCode: (BBM-102)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
ObjectiveCommunication is the key to successful business. It leads one to negotiate effectively andstrike the right deal for the organization. This course provides insight into the technical
and structural aspect of communication in business.Unit Contents Lectures
I Business Communication:Concept and Objectives, Model and Process.
10
II Effective Communication:Principles, 7 Cs of Effective Communication,Effective speaking and Listening
10
III Forms and Types of Communication:Formal and Informal (Grapevine), Oral and
Written, External and Internal, Verbal and Non-verbal (Body language, Kinesics, Proxemics and
Paralanguage), Horizontal, Vertical (Upward &
Downward) and Diagonal.
06
IV Media of Communication:Face-to Face, Audio, Visual, Audio-visual, Modern
Medias (Fax, Conferencing- Tele and Video,
Internet, E-Mail etc.)
10
V Barriers to Communication:Wrong choice of medium, Physical barriers or
Mechanical Barriers, Semantic barriers, Different
comprehension of reality. Socio-Psychologicalbarriers, Cross-cultural Barriers.
Case Studies.
09
Max Marks : 100
Min. Marks : 40Continuous Assessment : 30
Sem. End Exam : 70
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Essential Reading:3. Rajendra Pal, J. S. Korlahalli, Essentials of Business Communication, S.Chand, New
Delhi
4. Asha Kaul,Business Communication, Prentice Hall, New Delhi
Reference books:4. Ronald E. Dulek and John S. Fielder, Principles of Business Communication, MacmillanPublishing Company, London.
5. M. J. Mathew,Business Communication, RBSA Publishers, Jaipur
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Department of Management Studies
Course: B.B.M Pt I (I Semester)
Paper- 3: Law of Contract
Code: (BBM-103)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
ObjectiveThe Objective of this course is to acquaint the students with the concepts of contract and agreement
and help them learn to differentiate between them. The course will help them understand the effects
of different types of contracts.
Unit Contents LecturesI Introduction to Contract: Meaning ofcontract, important definitions (Sec.2a toSec. 2j), valid essentials of contract,
difference in agreement and contract, all
contracts are agreements, but all agreementsare not contracts.
Classification of Contracts
Proposal and Acceptance: Meaning ofproposal, types, and legal rules as to theoffer. Acceptance: legal rules,
communication of offer and acceptance.
09
II Contractual capacity: meaning, minors,effects, person of unsound mind: meaning,types and effects, persons disqualified byother laws.
Free consent: consent, consensus ad idem:meaning. Coercion: meaning, valid
essentials, effects. Undue influence:meaning, essential elements. Fraud:
meaning, essential elements.
Misrepresentation: effects. Mistake:
meaning, classifications (mistake of law andmistake of facts).
Consideration: meaning, legal rules,Doctrine of privity of contract andexceptions.
09
III Legality of object and consideration:when object and consideration considered
unlawful, agreement opposed to public09
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
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policy.
Void agreements: meaning, types.
Contingent contracts: meaning, validessentials, difference between wagering
agreement & contingent contract.
IV Performance of contract: meaning, modesof performance, time as essence of contract,
person entitled to demand performance,
time, place and manner of performance.
Discharge of contract: meaning and modesof discharge of contract, types of breach of
contract.
Remedies for breach of contract: suit forrescission of contract, suit for damages, suit
for quantum meruit, suit for specific
performance, suit for injuction.
09
V Contract of Indemnity: meaning, validessentials, rights of indemnifier and
indemnity holder.
Contract of Guarantee: meaning, validessentials, is guarantee a contract of
uberrimae fidei, kinds of guarantee, rights
of surety, discharge of surety from liability.
Case study
09
Essential Reading:1. Aggarawal, Rohini, Students guide to Mercantile & Commercial Laws, Taxmann
Allied Services Pvt. Ltd., New Delhi.
2. Kapoor, N. D.,Elements of Mercantile Law, Sultan Chand & Sons, New Delhi
3. Tulsian, P. C., Business Law, Tata McGraw-Hill Publishing Company, New Delhi,
2006.
Reference books:1. Datey, V.S.,Business and Corporate Laws, Taxmann Allied Services Pvt. Ltd., New
Delhi2. Singh, Nirmal,Business Laws, Deep & Deep Publications Pvt. Ltd., New Delhi
3. Gulshan, S. S.,Business Law, Excel Books, New Delhi
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Department of Management Studies
Course: B.B.M Pt I (I Semester)
Paper- 4: Managerial Economics-I
Code: (BBM-104)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
ObjectiveThe course aims at acquainting the students with the elementary concepts of economics,
which is vital for effective managerial decision-making. An attempt has been made to
familiarize the students with both, the microeconomics as well as macroeconomics.
Unit Contents Lectures
I Meaning and Scope of Managerial Economics,Important factors influencing the managerial
decisions of the firm
06
II Utility analysis: Law of diminishing marginalutility, Equi-marginal utility.
10
III Indifference curve analysis, Consumer surplus,Law of demand, Elasticity of demand (Price,
income and cross elasticity), Demand forecasting
12
IV Production function: Concept, Short and Long runproductive function, Laws of variable proportion,
Isoquants, Returns to Scale, Internal and External
Economies and Diseconomies.
08
V Cost Curves, brief explanation of Long and Shortrun cost curves.
08
Essential Reading:
1. Seth, M. L., Principles of Economics, Laxmi Narain Agarwal, Agra2. Mithani,D.M., Fundamentals of Economics, Himalya Publishing House,Mumbai3. Ahuja, H.L., Business Economics, S.Chand & Company,New Delhi
Reference books:1. Jhingal, M.L., Principles of Economics, Vikas Publishing House, New Delhi2. Salvatore, Dominick,Micro Economics, Oxford University Press, New York3. Mukherjee,Debes,Business Economics Micro and Macro, New Central Book
Agency, Calcutta
Max Marks :100Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
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Department of Management Studies
Course: B.B.M. Pt I (Semester-I)
Paper- 5 Practical
Code: (BBM- 105)
Total Number of Lectures Allocated: 60
Credit: 4 Time: 4 Lecture Hours/Week
Subject Matter for Practical:The Practical shall be based on the following papers
PaperCode
Title of Paper
BBM 101 Fundamentals of Business ManagementBBM 102 Fundamentals of Business CommunicationBBM 103 Law of ContractBBM 104 Managerial Economics-I
The Distribution of Marks for the Practical Work will be as given below:
Sem. End AssessmentUnit Contents ContinuousAssessment
Report File Viva VoceI Project/ Case Study/ Exercises
based on BBM 101
10 Marks
II Project/ Case Study / Exercises
based on BBM 102
10 Marks
III Project/ Case Study / Exercises
based on BBM 103
10 Marks
IV Project/ Case Study / Exercises
based on BBM 104
30 Marks
10 Marks
30 Marks
Total 100 Marks
Note:Each student is required to perform a Project/Case Study/ Exercise allotted by the HOD or concerned
faculty from each of the above 4 Papers and prepare a Report File of the work done for each paper.
Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of
Examiners shall assess the work done in the Practicals through the Report Files prepared by the
candidates and by conducting a Viva Voce test.
Max Marks : 100
Min. Marks : 40
Continuous Assessment : 30Sem. End Exam : 70
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Department of Business Studies
Course: B.B.M Pt I (I Semester)
Paper- 6: Fundamentals of Accounts-I
Code: (BBM-106)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
ObjectiveThe Course attempts to develop a conceptual understanding of fundamentals of the
accounting system and their application in business.
Unit Contents Lectures
I Basics of Book Keeping and Accountancy:Definition and its Usefulness, Financial Accounting
principles, Concepts and Convention
05
II System of Book keeping: Double entry system,Books of prime entry, Subsidiary books, Recording
of cash and Bank Transaction, Preparation ofLedger accounts, Preparation of trial balance.
10
III Bank reconciliation statement: Need forreconciliation between Cashbook and bank
passbook, problems relating to the preparation of
Bank reconciliation statement
Depreciation Accounting: Straight line &
diminishing balance method, Computation and
accounting treatment of Depreciation, Changes in
depreciation method
09
IV Bills of exchange: Bills receivable and billspayable, Acceptance and Endorsement,
Discounting, Retirement, Dishonour and Renewal
of bills, Accommodation bills
Rectification entries: Classification of Errors,Location of Errors, Rectification of Errors,
Suspense Account, Effect on profit
09
V Final Accounts: Concept of Capital, Revenue andDeferred Revenue Expenditure, Opening entries,
Closing entries, Adjustment entries, Manufacturing,Trading and Profit and Loss Account, (With
adjustment) and Balance Sheet
12
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
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Essential Reading:1. Maheshwari, S. N.,An Introduction to Accountancy, Vikas Publishers, New Delhi2. Mukharjee, A. and Hanif, M.,Modern Accountancy, Tata McGraw Hill, New Delhi, Vol.
I.
3. Sehgal, Ashok and Sehgal, Deepak, Fundamentals of Financial Accounting, Taxmann
Allied Services, New Delhi.4. Jain, Khandelwal and Pareek, Financial Accounting, Ajmera Book Company, Jaipur
Reference books:1. Tulsian, P.C.,Accountancy, Tata McGraw-Hill, New Delhi2. Goel, D.K. and Goel, Rajesh,Accountancy, Arya Publications, New Delhi3. Ghosh, T.P., Fundamentals of Accounting, Sultan Chand & Sons, New Delhi.
Note- The candidate shall be permitted to use battery operated pocket calculator that
should not have more than 12 digits, 6 functions and 2 memories and should be noiselessand cordless
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Department of Management Studies
Course: B.B.M Pt I (I Semester)
Paper- 7: Fundamentals of Computers and Office AutomationCode: (BBM-107)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
ObjectiveThe Course attempts to equip the students with the knowledge of the basic principles and
functionalities of Management function in a business organization.
Unit Contents Lectures
I Anatomy Of Computer: Introduction to Computers (definition,characteristics & uses), System unit (memory, ALU & control unit), Input /
Output devices, Storage devices ( Memory- primary & secondary).
Computer Software: Introduction to Software, its type (system,application & utility).
Communication Technology: Data communication, Data Transmissionmedium(modem), Communication Channels- transmission medium(twisted pair,
coaxial & fiber optic cables), Computer and networks, Need for networking,components of network,), HTTP, Web Browser, Introduction to internet, Uses
of internet, E-mail, Sending Email, Attaching files with E-mail.
09
II Introduction to DOS: Concept of Operating System, Introduction to DOS,Important terms in DOS (program, file, directory, names, volume label, disk
drive & its name(MS-DOS prompt)
DOS File System & Various Commands: Dos file system, path &path names, internal commands (dir, cd, md, rd, copy, del, ren, date, time, ver,
vol, cls, type, prompt, path) and external commands
Introduction to MS-Windows: Introduction, features (Desktop & itscomponents, the window, the application window (various bars), the document
window, the dialog window, the icons),
Exploring the Windows: Windows explorer, Control panel, Settingwallpaper, screen saver, background.
09
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
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Managing Files & Folders: Creating a folder, Scandisk, Checking &Formatting disk space, Compressing/ Zipping files (WinZip), Virus &
Antivirus.
III Introduction to MS-Word: Introduction to word processing, Features ofWord processors, Getting started with MS-Word, Working with word
documents, Quitting word, Shortcut keys.
Formatting documents: Formatting documents, Selecting text,Formatting characters, Changing cases, Paragraph formatting, Indents, Using
format painter, Page formatting, Header & footer, Bullets & numbering, Tabs,
Forming tables.
Editing Text: Finding & replacing text, Go To (5) command, Proofing text(Spell check, Auto correct), Reversing actions, Macros, Inserting pictures,
Hyperlinks, Mail merging, Printing, Getting Help.
09
IV Excel Basics: Introduction, spreadsheet, workbooks, saving a file, openingan existing worksheet, Rows and columns, cell entries (numbers, labels,
formulas), spell check, find and replace, Adding and deleting rows and columns.
Various Tools & functions: Filling series, fill with drag, data sort,Formatting worksheet, Functions and its parts.Some useful Functions in excel (SUM, AVERAGE, COUNT, MAX, MIN,
IF), What-if analysis, cell referencing (Relative, Absolute, Mixed)
Renaming sheet, Printing worksheet.
Charts in Excel: Introduction to charts, types of charts, creation of chartfrom adjacent data/ nonadjacent data, printing a worksheet and chart
09
V Power Point Basics: Introduction, Use of power point, starting powerpoint, Presentation tips, components of slide, power point templates and
wizards, using template, choosing an auto layout, using outlines, adding
subheadings, editing text, formatting text, using master slide.
Tools in Power Point: Creating presentation using blank presentation,adding slides, changing colour scheme, changing background and shading,
adding header and footer, adding clip arts and autoshapes, components used
for reference
Advanced Power Point tools: Various Power point views, Working inslide sorter view (deleting, duplicating, rearranging slides), adding transition
and animations to slide show, inserting music or sound on a slide, Inserting
action buttons or hyperlinks for a presentation, set and rehearse slide timings,
viewing slide show ,Printing slides.
09
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Essential Reading:1. Dr. Leena Bhatia & Dr. Bindu Jain, Elementary Computer Application :.2. Elementary Computer Application : Shubhi Lall.
Reference books:1. Mastering DOS Robbins2. Mastering Windows 98 Robert & Cowart3. Mastering Word 2000 Mansfield & Olsen4. Mastering Excel 2000 Martin, Hansen, Klingher & Beth5. Mastering Power Point 2000 Murray
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Department of Management Studies
Course: B.B.M. Pt I (I Semester)Paper- 8 Practical
Code: (BBM-108)
Total Number of Lectures Allocated: 30
Credit: 2 Time: 2 Lecture Hours/Week
Subject Matter for Practical:
The Practical shall be based on the following paperPaper
Code
Title of Paper
BBM 106 Fundamentals of Accounts-I
The Distribution of Marks for the Practical Work will be as given below:
Sem. End AssessmentUnit Contents Continuous
Assessment
Report/Record
File/PracticalTest
Viva Voce
I Manual Accounting-Journal,
Ledger, Subsidiary Books, Bank
Reconciliation Statement based on
BBM 106
30 Marks40 Marks
30 Marks
Total 100 Marks
Note:
Each student is required to perform a Practical Test/ Project/Case Study/ Exercise allotted by the HOD
or concerned faculty from each of the above 2 Papers and prepare a Report/Record File of the work
done for each paper. Respective subject faculty would do internal/continuous assessment. At thesemester end, a Panel of Examiners shall assess the work done in the Practicals through the
Report/Record Files prepared by the candidates and by conducting a Viva Voce test.
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Assessment : 70
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Department of Management Studies
Course: B.B.M. Pt I (I Semester)
Paper- 8 PracticalCode: (BBM-109)
Total Number of Lectures Allocated: 30
Credit: 2 Time: 2 Lecture Hours/Week
Subject Matter for Practical:The Practical shall be based on the following paper
PaperCode
Title of Paper
BBM 107 Fundamentals of Computer & Office Automation
The Distribution of Marks for the Practical Work will be as given below:
Sem. End AssessmentUnit Contents ContinuousAssessment
Report/Record
File/PracticalTest
Viva Voce
IIPractical Test based on BBM 107 30Marks 40 Marks 30 Marks
Total 100 Marks
Note:
Each student is required to perform a Practical Test/ Project/Case Study/ Exercise allotted by the HOD
or concerned faculty from each of the above 2 Papers and prepare a Report/Record File of the work
done for each paper. Respective subject faculty would do internal/continuous assessment. At the
semester end, a Panel of Examiners shall assess the work done in the Practicals through theReport/Record Files prepared by the candidates and by conducting a Viva Voce test.
Max Marks :100
Min. Marks : 40Continuous Assessment : 30
Sem. End Assessment : 70
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Semester II
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Department of Management Studies
Course: B.B.M Pt I (II Semester)
Paper- 1: Principles and Practice of Management
Code: (BBM-201)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
ObjectiveThe Course attempts to equip the students with the knowledge of the basic governing
principles and functionalities of Management function in a business organization.
Unit Contents Lectures
I Principles of Management, Roles and Skills of amanager, Levels of Management.
09
II Leadership: Functions, Qualities, Power,Leadership Styles Managerial Grid, Leader vs.
manager. Traditional, Behavioral, Contingency and
Modern Theories of Leadership
19
III Motivation: nature of motivation (monetaryfactors, non-monetary factors), theories ofmotivation (X-Y theory, Maslows, Herzberg, ERG,
Vrooms expectancy theory, McClellands theory
of needs.
09
IV Controlling: Nature of control in organizations,Types of control, Steps in control in process,Controlling Techniques
09
V Change management, Lewins three step modelProject Submission & Case Study
09
Essential Reading:
5. Koontz and Wechrich H,Essentials of Management, Tata McGraw-Hill, New Delhi.6. Stoner, Freeman, and Gilbert,Management, Prentice Hall of India, New Delhi.
Reference books:6. Terry and Franklin, Principles of Management, Prentice Hall of India, New Delhi7. Mathew, M. J.,Business Management, Sheelsons, Jaipur8. Sudha, G.S.,Business Management, RBSA Publishers, Jaipur
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
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Department of Management Studies
Course: B.B.M Pt I (II Semester)
Paper- 2: Applied Business Communication
Code: (BBM-202)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/WeekObjectiveThe course attempts to expose the students to the applied aspect of business
communication and to teach them the art of business letter writing and report writing,without grammatical mistakes.
Unit Contents Lectures
I Development of Soft SkillsEmotional Intelligence, Interpersonal Skills,Team Spirit, Business Etiquettes, LeadershipSkills.
09
II Practice in Business Communication:Seminar Presentation, Public Speaking,Interviews, Resume Writing, Group discussion.
09
III Meetings
Agenda, Notice and Minutes
09
IV Business Letter Writing:Essentials, Structure and Layout, Types.
09
V Report Writing:Characteristics, Types of Report, Layout.
09
Essential Reading:1. P. D. Chaturvedi & Mukesh Chaturvedi Business Communication, Pearson Education
New Delhi.
2. Rajendra Pal, J. S. Korlahalli, Essentials of Business Communication, S.Chand, New
Delhi3. Asha Kaul,Business Communication, Prentice Hall, New Delhi
Reference books:
9. Ronald E. Dulek and John S. Fielder, Principles of Business Communication, MacmillanPublishing Company, London.
10.M. J. Mathew,Business Communication, RBSA Publishers, Jaipur
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30Sem. End Exam : 70
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Department of Management Studies
Course: B.B.M Pt I (II Semester)
Paper- 3: Business Law
Code: (BBM-203)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/WeekObjectiveThe Objective of this course is to acquaint the students with the different types of laws, which a
businessman is generally exposed to or is affected by. The course aims at exposing the student to
the regulatory framework of the Indian business.
Unit Contents LecturesI Specific Contracts:
Bailment: meaning, valid essentials, modes of
delivery of goods, classification of bailment, duties
and rights of bailor and bailee, finder of goods lost,
termination of bailment, lien: meaning and types.
07
II Specific Contracts:
Contract of Agency: meaning, essentials, creation and
termination of agency, who may be an agent and
principal, duties and rights of agent and principal, sub-agent, substituted agent, personal liability of agent.
06
III Sale of Goods Act, 1930: contract of sale of goods:meaning, essentials, difference between sale andagreement to sell, classification of goods, effects of
destruction of specific goods.
Transfer of property in goods: rules, transfer ofownership by non-owners.
Performance of contract: meaning, rules relating to
delivery of goods, duties and rights of buyer.
Unpaid seller: meaning, rights-against the goods and
against the buyer.Remedies for breach of contract: buyers remedy and
auction sale.
11
IV Consumer Protection Act, 1986:Objectives, important terms, rights of consumer.
Consumer protection councils, dispute redressal
agencies: district forum, state commission, central
commission, differences.
11
Max Marks :100
Min. Marks : 40Continuous Assessment : 30
Sem. End Exam : 70
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V Companys Act 1956: meaning of company, basic
features, kinds of companies, promotion and
incorporation, privileges given to an independent private
company.
Case study, Project work, Students presentation
10
Essential Reading:4. Aggarawal, Rohini, Students guide to Mercantile & Commercial Laws, Taxmann
Allied Services Pvt. Ltd., New Delhi.
5. Kapoor, N. D.,Elements of Mercantile Law, Sultan Chand & Sons, New Delhi
6. Tulsian, P. C., Business Law, Tata McGraw-Hill Publishing Company, New Delhi,
2006.
Reference books:4. Datey, V.S.,Business and Corporate Laws, Taxmann Allied Services Pvt. Ltd., New
Delhi
5. Singh, Nirmal,Business Laws, Deep & Deep Publications Pvt. Ltd., New Delhi
6. Gulshan, S. S.,Business Law, Excel Books, New Delhi
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Department of Management Studies
Course: B.B.M Pt I (II Semester)
Paper- 4: Managerial Economics-II
Code: (BBM-204)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
ObjectiveThe course aims at acquainting the students with the elementary concepts of economics, which is
vital for effective managerial decision-making. An attempt has been made to familiarize the
students with both, the microeconomics as well as macroeconomics.
Unit Contents LecturesI Market structure-Meaning, Classification, and
Characteristics of market; Perfect Competition,Monopoly, Monopolistic and Oligopoly
10
II Price output determination under PerfectCompetition market, Monopoly market
10
III A brief explanation of Discriminating monopoly,Oligopoly market: Price war, Price rigidity (kinked
demand curve), Price Leadership
06
IV Theory of Factor pricing: Marginal ProductivityTheory, Theory of Rent (Traditional and Modernapproach)
12
V Theory of Wages, Profits and Interest, NationalIncome analysis-Concepts, methods of
measurement. An overview of Business Cycle
affecting the firm.
07
Essential Reading:4. Seth, M. L., Principles of Economics, Laxmi Narain Agarwal, Agra5. Mithani,D.M., Fundamentals of Economics, Himalya Publishing House,Mumbai6. Ahuja, H.L., Business Economics, S.Chand & Company,New Delhi
Reference books:4. Jhingal, M.L., Principles of Economics, Vikas Publishing House, New Delhi5. Salvatore, Dominick,Micro Economics, Oxford University Press, New York6. Mukherjee, Debes,Business Economics Micro and Macro, New Central Book
Agency, Calcutta
Max Marks :100
Min. Marks : 40Continuous Assessment : 30
Sem. End Exam : 70
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Department of Management Studies
Course: B.B.M. Pt I (Semester-II)
Paper- 5 PracticalCode: (BBM- 205)
Total Number of Lectures Allocated: 60
Credit: 4 Time: 4 Lecture Hours/Week
Subject Matter for Practical:The Practical shall be based on the following papers
PaperCode
Title of Paper
BBM 201 Principles and Practices of ManagementBBM 202 Applied Business CommunicationBBM 203 Business LawsBBM 204 Managerial Economics-II
The Distribution of Marks for the Practical Work will be as given below:
Sem. End AssessmentUnit Contents Continuous
Assessment
Report File Viva VoceI
Project/ Case Study/ Exercises
based on BBM 201
10 Marks
IIProject/ Case Study / Exercises
based on BBM 202
10 Marks
IIIProject/ Case Study / Exercises
based on BBM 203
10 Marks
IVProject/ Case Study / Exercises
based on BBM 204
30 Marks
10 Marks
30 Marks
Total 100 Marks
Note:Each student is required to perform a Project/Case Study/ Exercise allotted by the HOD or concernedfaculty from each of the above 4 Papers and prepare a Report File of the work done for each paper.
Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of
Examiners shall assess the work done in the Practicals through the Report Files prepared by the
candidates and by conducting a Viva Voce test.
Max Marks : 100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Assessment : 70
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Department of Business Management
Course: B.B.M Pt I (II Semester)
Paper- 6: Fundamentals of Accounts-II
Code: (BBM-206)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/WeekObjectiveThe Course attempts to develop a conceptual understanding of fundamentals of theaccounting system and their application in business.
Unit Contents Lectures
I Preparation of Accounts from Incomplete Records(Single Entry System):Nature of Incomplete Records, Limitations of the Single
Entry System, Ascertainment of Profit or Loss,
Difference between Double Entry System and Single
Entry System.
Financial Statement of Non Profit Making Entities-Receipt and Payment Account and Income and
Expenditure Account and Balance Sheet, Accounts of
Professional.
09
II Valuation of Goodwill &Valuation of Shares09
III Issue and Forfeiture of Shares: Introduction, Types ofCompanies, Types of Shares, Central Government
Rules/SEBI Guidelines on Issue of Shares including
concepts of Book Building and Demat Shares,Accounting for issue of shares, Right Issue, Issue of
Shares to Vendor, Issue of Shares to Promoters, Issue of
Sweat Equity Shares, Employees Stock Option Scheme
(ESOS), Bonus Issue, Forfeiture and Reissue of Shares.
09
IV Redemption of Preference Shares and Buy Back of
Shares: Introduction, Redemption of Preference Shares,Accounting Treatment, Calculation of Minimum Fresh
issue of shares to comply with section 80 of the Act,
Minimum Fresh Issue to Provide Funds for Redemption,
Partly Called up Preference Shares and Redemption of
Preference Shares, Fully Called up but partly paid up
Shares and Redemption of Preference Shares, Buy Back
of Equity Shares.
09
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
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V Accounting For Debentures: Introduction, Meaningand Types of Debentures, Difference between Shares
and Debentures, Accounting for Issue of Debentures,Treatment of Discount on issue of Debentures, Interest
on Debentures, Meaning of Redemption of Debentures,
Sources of Redemption of Debentures, Methods for
Redemption of Debentures.
09
Essential Reading:5. Maheshwari, S. N.,An Introduction to Accountancy, Vikas Publishers, New Delhi6. Mukharjee, A. and Hanif, M.,Modern Accountancy, Tata McGraw Hill, New Delhi, Vol.
I.7. Sehgal, Ashok and Sehgal, Deepak, Fundamentals of Financial Accounting, Taxmann
Allied Services, New Delhi.
8. Jain, Khandelwal and Pareek, Financial Accounting, Ajmera Book Company, Jaipur
Reference books:
4. Tulsian, P.C.,Accountancy, Tata McGraw-Hill, New Delhi5. Goel, D.K. and Goel, Rajesh,Accountancy, Arya Publications, New Delhi6. Ghosh, T.P., Fundamentals of Accounting, Sultan Chand & Sons, New Delhi.
Note- The candidate shall be permitted to use battery operated pocket calculator that
should not have more than 12 digits, 6 functions and 2 memories and should be noiseless
and cordless
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Department of Management Studies
Course: B.B.M Pt I (II Semester)
Paper- 7: Programming Concepts and Database Management
Code: (BBM-207)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/WeekObjectiveThe Course aims to provide the knowledge of basic programming skills, database concepts, and
database management system (DBMS)
Unit Contents Lectures
I(Introduction to Programming Languages)Overview of programming, logic developmenttechniques (Algorithm, Pseudo codes, flow charts),
Programming language classification (Machine
language, Assembly language, high levellanguages), Translators (Assembler, interpreter,
compiler).
09
II (Introduction to C Programming)Introduction to C programming, overview of C
language, Character Set, Variables and Constants.Keywords, Tokens, Literals, Expression and
syntaxes, Data types, Operators, Control statements
(if, multiple if, if-else, nested ifs, if else- ifladder), switch-case statement.
12
III (Loops & Arrays)Loop in C (while, do-while, for loop), nested
loop. Break, continue, exit statement.
Introduction to arrays, single dimensional array.
08
IV (Introduction to Database System)Introduction to data base concept. Introduction toMS-Access, Database creation in MS-Access,
creating tables, entering data into table, editing
data, viewing records, sorting records.
09
V (Working with the Database Objects)Querying a data base, Creating forms, Generatingreports in MS- Access.
07
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30Sem. End Exam : 70
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Essential Reading:1. Yashwant Kanetkar,Let us C BPB Publication, New Delhi2. Mastering Access 2000 Simpson Alan, Robinson, & Celeste.
Reference books:1. E. Balaguruswami,Programming in ANSI C TMH Publication
2. Peter Nortons : Introduction to Computers (Fourth Edition)
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Department of Management Studies
Course: B.B.M. Pt I (I Semester)
Paper- 8 PracticalCode: (BBM-208)
Total Number of Lectures Allocated: 30
Credit: 2 Time: 2 Lecture Hours/Week
Subject Matter for Practical:The Practical shall be based on the following paper
PaperCode
Title of Paper
BBM 106 Fundamentals of Accounts-II
The Distribution of Marks for the Practical Work will be as given below:
Sem. End AssessmentUnit Contents ContinuousAssessment
Report/Record
File/PracticalTest
Viva Voce
I Computerized Accounting- Use
of Accounting Software Tally,
Creation of Company, Creation of
Ledger Account, Voucher Entry,
Maintenance of Inventory Record,Analysis of Trial Balance & Final
Accounts
30 Marks
40 Marks
30 Marks
Total 100 Marks
Note:
Each student is required to perform a Practical Test/ Project/Case Study/ Exercise allotted by the HOD
or concerned faculty from each of the above 2 Papers and prepare a Report/Record File of the work
done for each paper. Respective subject faculty would do internal/continuous assessment. At the
semester end, a Panel of Examiners shall assess the work done in the Practicals through the
Report/Record Files prepared by the candidates and by conducting a Viva Voce test.
Max Marks : 100
Min. Marks : 40Continuous Assessment : 30
Sem. End Assessment : 70
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Department of Management Studies
Course: B.B.M. Pt I (I Semester)
Paper- 8 PracticalCode: (BBM-209)
Total Number of Lectures Allocated: 30
Credit: 2 Time: 2 Lecture Hours/Week
Subject Matter for Practical:The Practical shall be based on the following paper
PaperCode
Title of Paper
BBM 207 Programming concepts and Database Management
The Distribution of Marks for the Practical Work will be as given below:
Sem. End AssessmentUnit Contents ContinuousAssessment
Report/Record
File/PracticalTest
Viva Voce
IPractical Test based on BBM 207 30Marks 40 Marks 30 Marks
Total 100 Marks
Note:
Each student is required to perform a Practical Test/ Project/Case Study/ Exercise allotted by the HOD
or concerned faculty from each of the above 2 Papers and prepare a Report/Record File of the work
done for each paper. Respective subject faculty would do internal/continuous assessment. At the
semester end, a Panel of Examiners shall assess the work done in the Practicals through theReport/Record Files prepared by the candidates and by conducting a Viva Voce test.
Max Marks : 100
Min. Marks : 40Continuous Assessment : 30
Sem. End Assessment : 70
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Semester III
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Department of Management Studies
Course: B.B.M Pt II (III Semester)Paper- 1: Corporate Strategy
Code: (BBM-301)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
ObjectiveThis course attempts to orient the students to the strategies being adopted by corporate houses to be
able to lead the market and win over the competition.
Unit Contents Lectures
I Corporate Strategy: Concept, StrategicManagement Process, Strategic Intent, Vision,
Mission, Business Definition and Objectives.
09
II Environmental Scanning: External- (Macro andMicro) environment appraisal, , Porter Five ForcesModel for Industry Analysis,
09
III Organizational Appraisal, SWOT. 09
IVCompetitive Advantage: Concept, corecompetence and Value Chain Approach, Generic
Competitive Strategies
09
V Corporate Level Strategy: Expansion/Growth,Stability, Retrenchment, & Combination
09
Essential Reading:1. Prasad, L, M. (1995), Business policy & Strategy, New Delhi : Sultan Chand & Sons.2. Azhar Kazmi,Business Policy and Strategic Management
Reference books:1. David, F.R. (1997), Cases in Strategic management, New Jersey, Prentice Hall.
2. Jauch, L.R. & Glueck, W.F.,Business policy and Strategic Management, McGraw-Hill.
3. Thompson & Strickland, Strategic Management-Concepts and Cases, Tata McGrawHill Publishing Co. Ltd., New Delhi, 12th ed., 2001.
4. Ramaswamy, V.S. & Namakumari, S., Strategic planning formulation of CorporateStrategy, Delhi, Macmillan India.
5. Pearce II, John A. and Homewood, Strategic Management, Richard D. Irwin
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
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Department of Management Studies
Course: B.B.M Pt II (III Semester)
Paper- 2: Marketing Management-ICode: (BBM-302)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Hours/Week
ObjectiveThe Course aims at equipping the students with the knowledge of the marketing aspect of business
and help one learn the marketing mix concepts
Unit Contents Lectures
I Introduction-Nature, scope and importance ofmarketing, approaches to marketing, selling Vs
marketing concept, Concept of Marketing ofservices.
09
II Buyer Behavior and Market Segmentation:Factors influencing buyer behavior, Buying
decision process, Segmentation-Targeting-
Positioning
09
III Managing the product: Product concept, levels of
products,product mix, product line decisions,Brand Equity, Packaging, Labeling,
09
IV Concept of product life cycle: stage specificmarketing strategies, New product development
process.
09
V Pricing: Objectives of pricing, methods of pricing,Factors influencing pricing.
09
Essential Reading:
1. Kotler, Philip and Keller, Kevin Lane,Marketing Management, Pearson Education(Singapore) Pte. Ltd., Delhi, 12
thed.
2. Varshney, R. L. and Gupta, S. L.,Marketing Management: Text and Cases-An IndianPerspective, Sultan Chand & Sons, New Delhi, 2005, 3
rd ed.
3. Ramaswamy, V.S. and Namakumari, S, Marketing Management: PlanningImplementation and Control, Delhi: Macmillan India Ltd., 3
rded.
Max Marks :100
Min. Marks : 40Continuous Assessment : 30
Sem. End Exam : 70
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Reference books:
1. Saxena. Rajan,Marketing Management, Tata McGraw-Hill Publishing Co. Ltd., NewDelhi, 7
thed.
2. Sherlekar, S., Marketing Management, Himalaya Publishing House, Mumbai, 2006,
13
th
ed.3. Gandhi, J. C., Marketing Management An Introduction, Tata Mc-Graw HillPublishing Co. Ltd., New Delhi, 1995.
4. Stanton, William, J. Fundamentals of Marketing, New York, McGraw Hill, 19945. Kotler, Philip and Armstrong, Principles of Marketing, Prentice Hall of India, New
Delhi, 1997.
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Department of Business Management
Course: B.B.M Pt II (III Semester)
Paper- 3: Research Methodology-I
Code: (BBM-303)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/WeekObjective:
To understand the types, tools and methods of research and develop the ability toconstruct data gathering instruments appropriate to the research design
Unit Contents Lectures
I Research: Definition and concept of research,Objectives of research, Importance of research.Types of Research- Descriptive vs Analytical,
Applied vs Fundamental, Quantitative vs
Qualitative, Conceptual vs Empirical, Historical,Longitudinal Research.
Research Approaches, Research Process.
09
II Research Design: Meaning, Need andCharacteristics of a good research design. Types of
Research Design, Identification of a Research
problem. Selection of a Research problem.
Hypothesis: Purpose, Characteristics, Types and
criteria of hypothesis, Process of Hypothesis
Testing.
Variables: Meaning and Concept, Types of
variables.
09
III Data gathering instruments: Collection of Data,Primary and Secondary Data, Methods of collecting
data, Sources of Secondary Data.
09
IV Scaling Techniques: Meaning and Purpose ofscaling techniques, Types of scales- Nominal,Ordinal, Interval and Ratio scales.
Sampling- Meaning of Census and Sample.
Characteristics of a good Sample, Need for Sample,
Methods of Sampling-
Random Sampling Methods- Simple RandomSampling, Stratified Sampling, Systematic
Sampling and Multi-stage Sampling
09
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
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Non-Random Sampling- Judgment or Purposive
Sampling, Convenience Sampling, Cluster
Sampling and Sequential Sampling.
V Statistics- Meaning, Importance, LimitationsClassifications and Tabulation of data, Discrete and
Continuous variables. Frequency Distributions andCumulative frequency distribution.
Measure of Central Tendency- Arithmetic Mean,Median and Mode, their properties, merits and
demerits.
Measure of Dispersion- Range, Quartile
Deviation, Mean Deviation and Standard deviation,coefficient of variation.
09
Essential Reading:1. Badarkar, P.L. and Wilkinson T.S. (2000), Methodology and Techniques of Social
Research, Himalaya Publishing House, Mumbai2. Kothari , C.R.( Second Edition), Research Methodology- Methods and Techniques,
Wishwa Publication, New Delhi.
Reference books:
1. Bhatnagar, G.L., Research Methods and Measurements in Behavioural and SocialSciences, Agri. Cole Publishing Academy, New Delhi, 1990.
2. Dwivedi, R.S.(1997), Research Methods in Behavioural Sciences, Macmillan India,Delhi, 1997.
3. Agarwal, J.C., Educational Research- An Introduction, Arya Book Depot, NewDelhi.
4. Best, J.W.,Research in Education, Prentice Hall of India, New Delhi.5. Chandra, S.S. and Sharma, R.K., Research in Education, Atlantis Publishers, New
Delhi.
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Department of Management Studies
Course: B.B.M Pt II (III Semester)
Paper- 4: Business Finance-I
Code: (BBM-304)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
ObjectiveThe course provides the knowledge of the importance of finance in business, its sources
and ways to analyze financial data to be able to come out with financial status of a
corporate enterprise.
Unit Contents Lectures
I Financial Management:Meaning, Scope, Objectives, ,Significance,
Organisation and Limitations of Financial Management.Capitalization- under capitalization and over
capitalization
09
II Sources of Finance:Classification - Short Term and long term sources of
finance. Introduction about Financial Institutions-IDBI,
IFCI, ICICI
09
III Capital Structure:Meaning, Capital Structure and Financial Structure,
Factors influencing Capital Structure. Capital Structure
Theories. Cost of Capital: Concept, Importance,
Classification and Determination of Cost of Capital.
09
IV Capital Budgeting:Concept, Importance, Methods- Pay back period, DCF
techniques, Accounting rate of return, IRR. Leverages:Concept, Types of leverages and their significance
09
V Introductory knowledge about Stock market Primary market and Secondary market(stock exchange),
Market Indexes, Right and Bonus shares, Mutual Funds,
Bullion , Commodity markets
09
Essential Reading:
1. Maheshwari S.N., Financial Management, Principles and Practice, Sultan Chand& Sons, New Delhi
2. Pandey, I. M., Financial Management, Vikas Publishing House
Reference books:1. Khan, M.Y, Jain, P.K., Financial Management, Tata McGraw Hill, New Delhi
2. Agarwal, M.R., Financial Management, Garima Publications, Jaipur
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
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Department of Management Studies
Course: B.B.M Pt II (Semester-III)
Paper- 5 PracticalCode: (BBM- 305)
Total Number of Lectures Allocated: 60
Credit: 4 Time: 4 Lecture Hours/Week
Subject Matter for Practical:The Practical shall be based on the following papers
PaperCode
Title of Paper
BBM 301 Corporate StrategyBBM 302 Marketing Management-IBBM 303 Research Methodology-IBBM 304 Business Finance-I
The Distribution of Marks for the Practical Work will be as given below:
Sem. End AssessmentUnit Contents Continuous
Assessment
Report File Viva VoceI Project/ Case Study/ Exercises
based on BBM 301
10 Marks
II Project/ Case Study / Exercisesbased on BBM 302
10 Marks
III Project/ Case Study / Exercises
based on BBM 303
10 Marks
IV Project/ Case Study / Exercises
based on BBM 304
30 Marks
10 Marks
30 Marks
Total 100 Marks
Note:
Each student is required to perform a Project/Case Study/ Exercise allotted by the HOD or
concerned faculty from each of the above 4 Papers and prepare a Report File of the work done for
each paper. Respective subject faculty would do internal/continuous assessment. At the semester
end, a Panel of Examiners shall assess the work done in the Practicals through the Report Files
prepared by the candidates and by conducting a Viva Voce test.
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30Sem. End Assessment : 70
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Department of Management Studies
Course: B.B.M Pt II (III Semester)
Paper- 6: Quantitative Techniques for Management-I
Code: (BBM-306)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
ObjectiveThe objective of the course is to provide knowledge of tools and techniques of operation research and
quantitative techniques.
Unit Contents Lectures
I Quantitative Techniques: An Introduction , Nature, Scope and
Role of Operations Research and Quantitative Techniques,
Scientific approach in decision-making, Limitations of these
Techniques
09
II Transportation: Solving the problem. Testing the optimalityMODI method. Cases of unbalanced problems, Degeneracy,
Maximization objective, Multiple solutions and Prohibited Routes.
Assignment: Solving the problem. Cases of unbalanced problems,multiple optimum solutions, maximization objective and
unacceptable assignments
09
III Linear Programming: Mathematical formulation of Linear
Programming problems and their solution using Graphic approach
and Simplex method, Primal and its dual
09
IV Theory of Games: Two persons Zero Sum games, Pure and
Mixed strategy
09
V Queuing Model: Single Channel queuing theory in business
decision-making.09
Essential Readings:1. Mathur, Khandelwal, Gupta, Gupta, Operational Research, Ajmera Book Company,
Jaipur
2. Agarwal, N.P., and Agarwal, Sonia, Quantitative Techniques For Management, RameshBook Depot, Jaipur
3. Agarwal, N.P.,Operation Research, Ramesh Book Depot, Jaipur4. Vohra, N. D., Quantitative Techniques In Management, Tata McGraw Hill, New Delhi
References:1. Taha, Hamady A ,Operational Research An Introduction, Prentice Hall of India, New
Delhi2. Kapoor, V. K., Operational Research, Sultan Chand & Sons, New Delhi3. Nag, N. K., Quantitative Methods, Kalyani Publishers, Jaipur4. Srivastava, U. K., Shenoy, G.R., and Sharma, S. C., Quantitatives techniques for
Managerial Decisions, New Age International
Note- The candidate shall be permitted to use battery operated pocket calculator that should not hace more
than 12 digits, 6 functions and 2 memories and should be noiseless and cordless.
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Assessment : 70
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Department of Management Studies
Course: B.B.M Pt II (III Semester)
Paper- 7: Management Information System-ICode: (BBM-307)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/WeekObjectiveThis course aims to integrate the core competencies of management as well as information
technique and provide leverage to the management function so that the modern managers are not
only able to take decisions but informed decisions to enhance its effectiveness.
Unit Contents Lectures
I MIS A Framework:Concept, Management, Information, System, MISdefinitions, Nature & Scope, Characteristics,
Functions, Importance & Limitations, MIS & Use
of Computers.
10
II Management Process:Introduction to management, Approaches to
management, Functions of the manager, MIS as a
support to the management, Managementeffectiveness, Planning, Organizing, Staffing,
Directing, Controlling, and MIS: A tool for
management process.
08
III Information :Concept, Attributes, Classification (action vs. no-
action, recurring vs. non-recurring information,
internal vs. external, strategic, tactical, operational),methods of information collection, Decision-
making concept, Simons model of decision-
making, MIS & decision-making.
09
IV Information System for Decision-making:Classification of MIS (TPS, MIS, DSS, EIS, OAS,
BES).
Computer hardware for information system:
Introduction- Basics of data representation, types ofcomputers, basic components of computer system.
08
Max Marks :100
Min. Marks : 40Continuous Assessment : 30
Sem. End Exam : 70
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Computer software for information system:Introduction- programming languages,
classification of software, role of software inproblem solving, criteria for investment in
hardware & software.
V Database Management System:Introduction, database hierarchy, data duplication,data inconsistency, lack of data integration, data
dependence, program dependence, databases,
objectives, advantages, disadvantages, database
structure, E-R diagram, DBMS, definition of DMLand DDL.
10
Essential Reading:
1. Javedkar, W. S.,Management Information System, Tata McGraw Hill, New Delhi.2. Kanter, Jerome,Management Information System, Prentice Hall of India, New Delhi3. A.K.Gupta, - Management Information Systems (S.Chand & Company Ltd.,
2003)
4. D.P.Goyal - Management Information Systems-Managerial Perspectives
(Macmillan)
Reference books:
1. OBrien, Management Information System2. Mardic, R. G., Ross, J. E. & Clagget, J. R.,Information System for modern
management, Prentice Hall of India, New Delhi.
3. Laudon, Kenneth C. and Laudon P. Jane, Management Information System:Managing the digital firm, Pearson Education, New Delhi.
4. Lucas, Henry C., Information Technology for Management, Tata McGraw-Hill,New Delhi
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Department of Management Studies
Course: B.B.M Pt II (III Semester)
Paper- 8 PracticalCode: (BBM-308)
Total Number of Lectures Allocated: 30
Credit: 2 Time: 2 Lecture Hours/Week
Subject Matter for Practical:The Practical shall be based on the following papers
Paper
Code
Title of Paper
BBM 306 Quantitative Techniques for Management-I
BBM 307 Management Information System-I
The Distribution of Marks for the Practical Work will be as given below:
Sem. End AssessmentUnit Contents Continuous
Assessment
Report/Record
File/Practical Test
Viva Voce
I Project/ Case Study/Exercises basedon BBM306 15 Marks 20 Marks 15 Marks
II Practical Test based on BBM 30715 Marks 20 Marks 15 Marks
Total 100 Marks
Note:
Each student is required to perform a Practical Test/ Project/Case Study/ Exercise allotted by the
HOD or concerned faculty from each of the above 2 Papers and prepare a Report/Record File of the
work done for each paper. Respective subject faculty would do internal/continuous assessment. Atthe semester end, a Panel of Examiners shall assess the work done in the Practicals through the
Report Files prepared by the candidates and by conducting a Viva Voce test.
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Assessment : 70
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Department of Management Studies
Course: B.B.M Pt II (IV Semester)
Paper- 1: Strategic ManagementCode: (BBM-401)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
ObjectiveThis course attempts to orient the students to the strategies being adopted by corporate houses to be
able to lead the market and win over the competition.
Unit Contents LecturesI Choice of Strategy:Concept of choice of Strategy, Choice process.Evaluation of Strategic alternatives, Gap Analysis,
Business portfolio matrix- BCG. Factors Affecting
choice of Strategy. Time Dimension andcontingency Strategies.
09
II Strategist:Role of CEO and BOD in strategic Management.
09
III Strategic Implementation:Concept, Aspects and Issues in StrategicImplementation. Resource Allocation, Functional
Implementation.
09
IV Evaluation and Control:Meaning of Strategic control, Elements of aStrategic control system- Feed forward control,
Feedback control and concurrent control.
09
V Corporate Social Responsibility (CSR)
Concept, Definition, Friedmans Traditional viewand Carrolls Modern view of CSR, Responsibility
towards various Stakeholders.
Written Analysis of Cases.
09
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30Sem. End Exam : 70
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Essential Reading:1. Prasad, L, M. (1995), Business policy & Strategy, New Delhi : Sultan Chand &
Sons.
2. Azar Kazmi,Business Policy and Strategic Management
Reference books:
1. David, F.R. (1997), Cases in Strategic management, New Jersey, Prentice Hall.2. Jauch, L.R. & Glueck, W.F., Business policy and Strategic Management,
McGraw- Hill.
3. Thompson & Strickland, Strategic Management-Concepts and Cases, TataMcGraw Hill Publishing Co. Ltd., New Delhi, 12th ed., 2001.
4. Ramaswamy, V.S. & Namakumari, S., Strategic planning formulation ofCorporate Strategy, Delhi, Macmillan India.
5. Pearce II, John A. and Homewood, Strategic Management, Richard D. Irwin
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Department of Management Studies
Course: B.B.M Pt II (IV Semester)
Paper- 2: Marketing Management-IICode: (BBM-402)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Hours/Week
ObjectiveThe Course aims at equipping the students with the knowledge of the marketing aspect of business
and help one learn the marketing mix concepts
Unit Contents LecturesI Marking communication: Meaning andImportance, communication objectives, effectivecommunication, and communication process.
09
II Promotion Tools-I: Advertising-meaning,objectives types in advertising decisions, planning
and evaluation of campaign, Personal Selling-objectives, functions and principles; process
09
III Promotion Tools-II: Public Relations-Importanceand methods, Direct Marketing concept, Sales
Promotion- Purpose, Consumer and Dealer
promotion methods, Sales force promotion.
09
IV Marketing channels: Types of channels, channelfunctions, objectives.
09
V Logistics and physical distributionFunctional areas of physical distribution..
09
Essential Reading:
1. Kotler, Philip and Keller, Kevin Lane,Marketing Management, PearsonEducation (Singapore) Pte. Ltd., Delhi, 12th ed.
2. Varshney, R. L. and Gupta, S. L.,Marketing Management: Text and Cases-AnIndian Perspective, Sultan Chand & Sons, New Delhi, 2005, 3
rded.
3. Ramaswamy, V.S. and Namakumari, S, Marketing Management: PlanningImplementation and Control, Delhi: Macmillan India Ltd., 3rd ed.
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30Sem. End Exam : 70
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Reference books:
4. Saxena. Rajan, Marketing Management, Tata McGraw-Hill Publishing Co. Ltd.,New Delhi, 7
thed.
5. Sherlekar, S., Marketing Management, Himalaya Publishing House, Mumbai,
2006, 13
th
ed.6. Gandhi, J. C., Marketing Management An Introduction, Tata Mc-Graw HillPublishing Co. Ltd., New Delhi, 1995.
7. Stanton, William, J. Fundamentals of Marketing, New York, McGraw Hill, 19948. Kotler, Philip and Armstrong, Principles of Marketing, Prentice Hall of India,
New Delhi, 1997.
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Department of Business Management
Course: B.B.M Pt II (IV Semester)
Paper- 3: Research Methodology- II
Code: (BBM-403)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
ObjectiveTo understand the types, tools and methods of research and develop the ability to analyze data gathered to
draw precise and relevant conclusions and write it in the form of a Research report.
Unit Contents Lectures
I Correlation Analysis- Definition and concept,Types and measures of studying Correlation (Karl
Pearsons coefficient of correlation, Product
moment method, Spearmans Rank correlationcoefficient and Concurrent Deviation Method )
Correlation in Bivariate Frequency Table
Probable and Standard Error.
Regression Analysis- Definition, Concept, Uses
and Properties. Least Square Methods, Regression
Coefficients, Fitting of Regression lines.
09
II Sampling Theory- Parameter and Statistic,Sampling Distribution of a Statistic and Standard
Error of a Statistic
Test of Hypothesis- Element and Procedure ofTesting a Statistical Hypothesis, Types of Errors.
Level of Significance
Test of Significance (Large Sample)- SampleMean, Difference between two Sample Means,
Difference between two Standard Deviations,
Sample Proportion and Difference between two
Sample Proportions.
09
III Test of Significance (Small Sample)- Applicationof Students t- test for Mean, Difference Between
two Means ( Independent and Paired t-test forDifference of Means).
Chi-square test- Definition and Nature,
Uses of Chi-Square Test- Test of Goodness of Fit,
Test of Independence of Attributes and Test for the
09
Max Marks :100
Min. Marks : 40Continuous Assessment : 30
Sem. End Exam : 70
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Population Variance.
IV Analysis of Variance- One-way and two-wayclassification.
09
V Research report writing:Format of research report, presentation, footnote-endnote, bibliography, references.
09
Essential Reading:1. Simpson and Kafka: Basic Statistics, Oxford and IBH Publishers.2. Badarkar, P.L. and Wilkinson T.S. (2000), Methodology and Techniques of Social
Research, Himalaya Publishing House, Mumbai
3. Kothari , C.R.( Second Edition), Research Methodology- Methods and Techniques,Wishwa Publication, New Delhi.
Reference books:1. Goon, Gupta and Das: Fundamentals of Statistics, Vol. I and II.2. Snedecor and Cochran, Statistical Methods, Oxford and IBH Publishers.3. Shukla,M.C. and Gulshan S.S., Statistics Theory and Practice, Sultan Chand and
Sons, New Delhi.
4. Gupta, S.P., Statistical Methods, Sultan Chand and Sons, New Delhi.5. Gupta, S.C. and Kapoor V.K., Fundamental of Mathematical Statistics, Sultan Chand
and Sons, New Delhi
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Department of Management Studies
Course: B.B.M Pt II (IV Semester)
Paper- 4: Business Finance-II
Code: (BBM-404)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/WeekObjectiveThe course provides the knowledge of the importance of finance in business, its sourcesand ways to analyze financial data to be able to come out with financial status of a
corporate enterprise.
Unit Contents Lectures
I Funds Flow and Cash flow Statements 09
II Working Capital Management:Concepts and Significance, Factors affecting working
capital requirements, Ascertainment of working capital
requirements using Operating Cycle Method, Net
Current Assets or Forecasting Method, Management of
cash and Receivables
09
III Dividend Policy:Meaning, Concepts, Types of Dividend Policy,
Dividend Models.
Management of Inventory
09
IV Ratios:Short term liquidity, solvency, profitability and
investment ratio.
09
V Cost Volume Profit Analysis:CVP, Break Even Analysis, Contribution, Margin of
safety.
09
Essential Reading:1. Maheshwari S.N., Financial Management, Principles and Practice, Sultan Chand &
Sons, New Delhi
2. Pandey, I. M., Financial Management, Vikas Publishing House
Reference books:3. Khan, M.Y, Jain, P.K., Financial Management, Tata McGraw Hill, New Delhi
4. Agarwal, M.R., Financial Management, Garima Publications, Jaipur
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
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Department of Management Studies
Course: B.B.M Pt II (Semester-IV)Paper- 5 Practical
Code: (BBM-405)
Total Number of Lectures Allocated: 60
Credit: 4 Time: 4 Lecture Hours/Week
Subject Matter for Practical:
The Practical shall be based on the following papers
Paper
Code
Title of Paper
BBM 401 Strategic ManagementBBM 402 Marketing Management-IIBBM 403 Research Methodology-IIBBM 404 Business Finance-II
The Distribution of Marks for the Practical Work will be as given below:
Sem. End AssessmentUnit Contents Continuous
Assessment
Report File Viva Voce
I Project/ Case Study/ Exercises
based on BBM 401
10 Marks
II Project/ Case Study / Exercises
based on BBM 402
10 Marks
III Project/ Case Study / Exercises
based on BBM 403
10 Marks
IV Project/ Case Study / Exercises
based on BBM 404
30 Marks
10 Marks
30 Marks
Total 100 Marks
Note:
Each student is required to perform a Project/Case Study/ Exercise allotted by the HOD or concerned
faculty from each of the above 4 Papers and prepare a Report File of the work done for each paper.Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of
Examiners shall assess the work done in the Practicals through the Report Files prepared by the
candidates and by conducting a Viva Voce test.
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Assessment : 70
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Department of Management Studies
Course: B.B.M Pt II (IV Semester)
Paper- 6: Quantitative Techniques for Management-IICode: (BBM-406)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/Week
ObjectiveThe objective of the course is to provide knowledge of tools and techniques of operation
research and quantitative techniques.
Unit Contents LecturesI Network Analysis:PERT/CPM, Cost Analysis and Crashingthe Network, Probability consideration under PERT.
13
II Decision Theory: Decision-Making under certainty, uncertaintyand risk, Decision tree analysis
06
III Replacement Theory: Replacement of items that deteroiatewith time, Time value of money-concept and replacement ofitems that fails suddenly (Excluding Staff replacement problems)
Simulation
08
IV Probability: Concept,Laws of probability, Bayes theorem,Mathematical Expectation
08
V Probability Distributions: Binomial, Poisson and Normalprobability distribution 10
Essential Readings:1. Mathur, Khandelwal, Gupta, Gupta, Operational Research, Ajmera Book Company,
Jaipur
2. Agarwal, N.P., and Agarwal, Sonia, Quantitative Techniques For Management, RameshBook Depot, Jaipur
3. Agarwal, N.P.,Operation Research, Ramesh Book Depot, Jaipur4. Vohra, N. D., Quantitative Techniques In Management, Tata McGraw Hill, New Delhi
References:5. Taha, Hamady A ,Operational Research An Introduction, Prentice Hall of India, New
Delhi
6. Kapoor, V. K., Operational Research, Sultan Chand & Sons, New Delhi7. Nag, N. K., Quantitative Methods, Kalyani Publishers, Jaipur8. Srivastava, U. K., Shenoy, G.R., and Sharma, S. C., Quantitatives techniques for
Managerial Decisions, New Age International
Note- The candidate shall be permitted to use battery operated pocket calculator that should not hace more
than 12 digits, 6 functions and 2 memories and should be noiseless and cordless
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30Sem. End Assessment : 70
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Department of Management Studies
Course: B.B.M Pt II (IV Semester)
Paper- 7: Management Information System-II
Code: (BBM-407)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/WeekObjectiveThis course aims to integrate the core competencies of management as well as information
technique and provide a leverage to the management function so that the modern managers are not
only able to take decisions but informed decisions to enhance its effectiveness.
Unit Contents LecturesI System: system concepts, system control, types ofsystem.
System analysis and design: introduction, need forsystem analysis and design, introduction to SDLC,
system development model (waterfall, prototyping).
08
II Development of MIS: development of long rangeplans of MIS, Business plan vs. MIS plan Class of
Information: Organizational information,
functional information, and operational
information, determining the informationrequirement, development and implementation of
MIS, evaluation of MIS.
10
III Applications of MIS: introduction, personnel,finance, production, materials, marketingmanagement.
10
IV Decision Support System: evolution, objective,classifications, characteristics, components,
development, relationship between MIS and DSS,
applications of DSS (TPS, MIS, DSS and EIS).
09
V Network: Introduction, data transmission direction(simplex, half-duplex, full-duplex), topology (star,
bus, ring), definition of client-server computing,components (hardware and software) and functions
of client-server systems, LAN-MAN-WAN,
network management.
08
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
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Essential Reading:1. Javedkar, W. S.,Management Information System, Tate McGraw Hill, New
Delhi.
2. Kanter, Jerome,Management Information System, Prentice Hall of India, NewDelhi
3. A.K.Gupta, - Management Information Systems (S.Chand & CompanyLtd., 2003)4. D.P.Goyal - Management Information Systems-Managerial Perspectives
(Macmillan)
Reference books:
5. OBrien, Management Information System6. Mardic, R. G., Ross, J. E. & Clagget, J. R.,Information System for modern
management, Prentice Hall of India, New Delhi.
7. Laudon, Kenneth C. and Laudon P. Jane, Management InformationSystem: Managing the digital firm, Pearson Education, New Delhi.
8. Lucas, Henry C., Information Technology for Management, Tata
McGraw-Hill, New Delhi
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Department of Management Studies
Course: B.B.M Pt II (IV Semester)
Paper- 8 PracticalCode: (BBM-408)
Total Number of Lectures Allocated: 30
Credit: 2 Time: 2 Lecture Hours/Week
Subject Matter for Practical:The Practical shall be based on the following papers
Paper
Code
Title of Paper
BBM 306 Quantitative Techniques for Management-II
BBM 307 Management Information System-II
The Distribution of Marks for the Practical Work will be as given below:
Sem. End AssessmentUnit Contents Continuous
Assessment
Report/Record
File
Viva Voce
I Project/ Case Study/Exercises based
on BBM 40615 Marks 20 Marks 15 Marks
II Practical Test based on BBM 407 15 Marks 20 Marks 15 Marks
Total 100 Marks
Note:
Each student is required to perform a Practical Test/Project/Case Study/ Exercise allotted by theHOD or concerned faculty from each of the above 2 Papers and prepare a Report/Record File of the
work done for each paper. Respective subject faculty would do internal/continuous assessment. At
the semester end, a Panel of Examiners shall assess the work done in the Practicals through the
Report Files prepared by the candidates and by conducting a Viva Voce test.
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Assessment : 70
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Semester V
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Department of Management Studies
Course: B.B.M Pt III (V Semester)Paper- 1: Organizational Behaviour-I
Code: (BBM-501)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/WeekObjectiveThe objective of the course is to acquaint the students with the individual and group behavioural
aspect of Organization, which influences the management practices and the overall organizational
productivity.
Unit Contents Lectures
I Introduction: Concept, meaning, of organization,Meaning and Concept of Organization Behaviour.
09
II Perception: Nature, Importance, difference betweensensation and perception, perceptual process perceptual
selectivity, perceptual organization.
09
III Personality: Meaning, Determinants of personality,personality development theories.-Psychoanalytic
theory, Socio-psychological theory, Trait theory, Self
theory.
09
IV Motivation: Concept, Motivation and Behaviour,Primary and secondary motives, Financial and Non
Financial Motives.
09
V Theories of motivation: Maslows Need hierarchytheory, Herzbergs Motivation Hygiene theory, V
room's expectancy theory, Porter-Lawler model,
Equity theory of work motivation. Alderfers ERG
theory, McClellands achievement motivation theory.
09
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
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Essential reading:
1. Robbins, Stephen P., Organizational behavior: Concepts, Controversies,Applications, Prentice Hall of India Private Limited, New Delhi
2. Prasad, L.M., Organizational behaviour, S.Chand, New Delhi3. Buchanan, David, Organizational behaviour, Prentice Hall, 2004.
Reference book:
1. Johns, Gary and Saks, Michael, Organizational Behaviour: Understanding andManaging Life at work, Pearson Prentice Hall, Toronto, 2005
2. Davis, Keith and Newstrom, John W., Human behaviour at work: Organizationbehaviour, McGraw-Hill International Editions Management Series, New York.
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Department of Management Studies
Course: B.B.M Pt III (V Semester)
Paper- 2: Human Resource Management-ICode: (BBM-502)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/WeekObjectiveHuman Resource is an important asset of the organization. The course provides knowledge with
regards to the management of this asset in the most productive and efficient manner.
Unit Contents LecturesI HRM: Basic concepts, Objectives, Importance and
functions, Difference between HRM and PM,
Genesis and growth of HRM in India, Emerginghorizons in HRM
09
II HRP: concept, Importance, process, Barriers to HRPJob Design: concept, factors and techniques of job
design
09
III Job Analysis: concept, uses, process and methods
(Job description and Job specification)
Recruitment: meaning, factors affecting
recruitment, recruitment process, sources ofrecruitment (internal, external)
09
IV Selection: meaning, Selection process, Types of
Tests, Testing concepts, various types of
Interviews, New methods of selection
(participative selection and employee leasing)
09
V Placement and Induction: concept,
objectives and procedure of induction,
Advantages
09
Max Marks :100
Min. Marks : 40Continuous Assessment : 30
Sem. End Exam : 70
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Essential Reading:
1. Edwin B. Flippo, Personnel Management, McGraw Hill International Book Co.
2. C B Gupta,Human Resource Management
3. C.B Mamoria and S. V.Gankar,Human Resource Management,
Reference books:
1. Ashwathappa,Human Resource Management,
2. P. Subba Rao,Essentials of Human Resource Management and Industrial Relations
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Department of Management Studies
Course: B.B.M Pt III (V Semester)
Paper- 3: International Business - I
Code: (BBM-503)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/WeekObjectiveWith markets and businesses reaching out to global dimensions, managers are required to have an
understanding of the international business operations as well. This course aims to provide the basic
information about the various functional and influencing aspects of international business.
Unit Contents Lectures
I International Business:IntroductionMeaning of I. B., International
Business Vs. International Trade, Domestic Vs. I. B.,
Scope of I. B., Role of I. B. Driving forces of I. B.,
Forces restricting I. B., Importance of studying I. B.
09
II Cultural environment:Definition of culture components of culture,
(Language, religion, values, attitudes, customs,
Education, family, Material culture Aesthetics)
Imperatives of culture for I. B.
09
III The Global Economic Environment:
The Global Economy. Bases of Economic. Economicsystem-Market Allocation, Command Allocation,
Mixed Allocation. Indicators of Economics- Balance
of payment, Exchange rate, Foreign Investment.
09
IV Political Environment:Importance of political Environment for I. B. The
Political Systems: Democracy-Basic Principles,
Authoritarianism-Theocracy, Monarchy, Dictatorship.
Major Political objective-Political Sovereignty.
09
V International Financial Environment:Foreign Direct Investment-Reasons, Volume and
directions, Foreign Exchange Transactions and
Terminology.
09
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30Sem. End Exam : 70
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Essential Reading:1. Thakur and Mishra,International Business.
2. J.M. Diwan and K.N. Sudarshan,International Business Management.Reference books:1. R.D. Robinson,International Business Management a guide to decision making
2. Ramu Shiva,International Business
3. R. L. Varshney, B. Bhattacharyya, International Marketing Management An Indian
perspective, Sultan Chand & Sons, New Delhi
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Department of Business Management
Course: B.B.M Pt III (V Semester)
Paper- 4: Cost & Management Accounting-I
Code: (BBM-504)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/WeekObjectiveThe course aims to provide the skills to identify the cost centers and learn to analyze and manage
these cost centers, so as to exercise effective cost control in the organization, thereby increasing
its the overall profitability.
Unit Contents Lectures
I Introduction: Meaning and definition of cost
accountancy, Nature and Scope of Cost Accounting,Cost Concepts, Distinction between Financial and Cost
Accounting. Elements of Cost, Cost Statements: An
Introduction
09
II Material: Material Cost Management, Need for EfficientPurchasing, Storing of Materials, Methods of
Inventory Control, Some Specific Techniques Related to
Operating Control System viz. ABC Analysis, VED
Analysis, JIT, FSN, Material Cost and its
Components, Economic Order Quantity, Inventory
Levels i.e. Reorder Level, Maximum Stock Level,Minimum Stock Level, Average Stock Level,
Methods of Issue Pricing i.e. LIFO, FIFO, Simple
Average, Weighted Average, HIFO, Standard Price
And Base Stock Method
09
III Labour: Recruitment, Recording of time and wages,Time Keeping and Time booking, Job Evaluation and
Merit rating, Labour Turnover: meaning and nature,
Methods of calculating Labour Turnover, Methods of
remunerating Labours, Incentive Plans, Allocation of
wages, Idle Time: meaning and causes, Treatment of
idle time, Over time
09
IV Overhead : Meaning, Collection, Classifications,Apportionment, Allocation and Absorption ofoverheads; Treatment of interest on capital, Researchand development expenses, Losses on account ofdepreciation, waste, obsolescence and defectives,Under and Over absorption of Overheads.
09
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30
Sem. End Exam : 70
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Single output or unit costing: Cost sheet,
Adjustments in cost sheet, Treatment of Scrap,
defectives, Absorption of overheads and calculation of
Tender price, Job Costing
VRatio Analysis: Liquidity, Activity, Profitability,Leverage and Investment analysis Ratios
Capital Budgeting: Techniques of Capital budgeting,
Pay back Period method, Average Rate of Returns, Net
Present Value method, Internal rate of return
09
Essential Reading:1. Cost and Management Accounting: Duncan Williamson, PHI, New Delhi2. Management and Cost Accounting: Colin Drury, Taxmann, New Delhi
Reference books:1. Cost Accounting: Jawahar Lal, Tata Mcgraw Hill, New Delhi2. Cost Accounting Principles and Practice: M.N. Arora, Vikas Publication, New Delhi3. Cost Accounting: B.M Lall Nigam, I.C. Jain, PHI, New Delhi4. Cost Accounting Theory and Practice: Bhabatosh Banerjee, PHI, New Delhi5. Cost Accounting: Agarwal, Jain, Sharma, Shah and Mangal, Ramesh Book Depot, Jaipur6. Cost Accounting: Jain, Khandelwal & Pareek, Ajmera Book Depot, Jaipur
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Department of Management Studies
Course: B.B.M Pt III (Semester-V)
Paper- 5 Practical
Code: (BBM-505)
Total Number of Lectures Allocated: 60
Credit: 4 Time: 4 Lecture Hours/Week
Subject Matter for Practical:The Practical shall be based on the following papers
PaperCode
Title of Paper
BBM 501 Organizational Behaviour-IBBM 502 Concepts of Human Resource Management-IBBM 503 International Business-IBBM 504 Cost & Management Accounting-I
The Distribution of Marks for the Practical Work will be as given below:
Sem. End AssessmentUnit Contents Continuous
Assessment
Report File Viva VoceI Project/ Case Study/ Exercises
based on BBM 501
10 Marks
II Project/ Case Study / Exercises
based on BBM 502
10 Marks
III Project/ Case Study / Exercises
based on BBM 503
10 Marks
IV Project/ Case Study / Exercises
based on BBM 504
30 Marks
10 Marks
30 Marks
Total 100 Marks
Note:
Each student is required to perform a Project/Case Study/ Exercise allotted by the HOD or concerned
faculty from each of the above 4 Papers and prepare a Report File of the work done for each paper.
Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of
Examiners shall assess the work done in the Practicals through the Report Files prepared by the
candidates and by conducting a Viva Voce test.
Max Marks :100
Min. Marks : 40
Continuous Assessment : 30Sem. End Assessment : 70
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Department of Management Studies
Course: B.B.M Pt III (V Semester)
Paper- 6: E-Commerce-I
Code: (BBM-506)
Total Number of Lectures Allocated: 45
Credit: 3 Time: 3 Lecture Hours/WeekObjectiveInformation technology revolution has already taken the entire world by storm. This course aims
at leveraging commerce through information technology and to teach the students to use the
information technology to manage their business more efficiently and effectively
Unit Contents Lectures
I Introduction to E-Commerce:The Scope of Electronic Commerce, Definition of ElectronicCommerce, Electronic Commerce and the Trade Cycle, Electronic
Markets, Internet Commerce, Advantages and limitation of e-
commerce, E Commerce Perspective.
08
II Business Strategy in an Electronic Age:Supply Chains, Porters Value Chain Model, Inter Organizational
Value Chains, Competitive Advantage, Competitive Strategy,Porters Model, First Mover Advantage, Sustainable Competitive
Advantage, Competitive Advantage using E-Commerce, Business
Strategy, Introduction to Business Strategy, Strategic Implications
of IT Technology, BusinessEnvironment, Business Capability, Strategy Formulation &Implementation Planning, Ecommerce Implementation, E-
Commerce Evaluation.
10
III Business Models for E-Commerce (B2B, B2C, C2B, C2C):Business-to-Business Electronic Commerce:Inter-organisational Transactions, The credit transaction trade
cycle, a variety of transaction, Electronic Markets, Usage of
Electronic Markets , Advantages and limitation of Electronic
Markets, future of electronic market
9
IV EDI:Introduction to EDI, EDI definition, The benefit of EDI, EDIexamples, EDI nut and bolts: EDI technology, standards, EDI
communication, EDI implementations, EDI agreements, EDI
security.
9
V EDI and business:Organisation that use EDI, EDI trading patterns, Transactions,
EDI adoptions and maturity, IOS EDI and in