bbm syllabus 09

8/3/2019 BBM Syllabus 09

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International College for Girls

SFS GURUKUL MARG, MANSAROVER JAIPUR

DEPARTMENT OF MANAGEMENT STUDIES

SCHEME OF EXAMINATION

AND

COURSES OF STUDY

FOR

BBM

I Semester Examination November 2010

II Semester Examination April 2011

III Semester Examination November 2011

IV Semester Examination April 2012

V Semester Examination November 2012

VI Semester Examination April 2013

Syllabus applicable for the students seeking admission to the BBM Course in theacademic year 2010-11


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International College for Girls

Department of Management Studies

BBM

Credit Templates & Examination Scheme


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INTERNATIONAL COLLEGE FOR GIRLS (AUTONOMOUS),

JAIPUR

Department of Management StudiesBBM

SIX SEMESTER PROGRAMME

CREDIT TEMPLATE AND OUTLINES OF THE SYLLABUS

INTERNATIONAL COLLEGE FOR GIRLS

DEPARTMENT OF MANAGEMENT STUDIES

BBM

Course Content

UG Programme


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Semester I


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Course: B.B.M. Pt I (I Semester)Paper- 1: Fundamentals of Business Management

Code: (BBM-101)

Total Number of Lectures Allocated: 45

Credit: 3 Time: 3 Lecture Hours/Week

ObjectiveThe Course attempts to equip the students with the knowledge of the basic principles andfunctionalities of Management function in a business organization. The course will prove

to be helpful for the students in learning to expedite the managerial functions in corporate

arena.

Unit Contents Lectures

I Management: Concepts, Nature, Scope, andsignificance, Management Functions

09

II School of Management Thought: Classical, Neo-Classical and Modern School of Thought

09

III Planning: Concept, Types and Process; MBO,MBE, Decision Making, Techniques andcomponents, Rationality in decision making

09

IV Organizing: Concept, Types, Process andPrinciples, Authority and Responsibility,

Delegation of Authority, Centralization and

Decentralization, Span of control

09

V Various forms of Organizational structures andtheir merits-demerits, Formal and informalOrganization, merits and demerits.

09

Essential Reading:1. Koontz and Wechrich H,Essentials of Management, Tata McGraw-Hill, New Delhi.2. Stoner, Freeman, and Gilbert,Management, Prentice Hall of India, New Delhi.

Reference books:

1. Terry and Franklin, Principles of Management, Prentice Hall of India, New Delhi2. Mathew, M. J.,Business Management, Sheelsons, Jaipur3. Sudha, G.S.,Business Management, RBSA Publishers, Jaipur

Max Marks :100

Min. Marks : 40

Continuous Assessment : 30Sem. End Exam : 70


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Course: B.B.M Pt I (I Semester)

Paper- 2: Fundamentals of Business CommunicationCode: (BBM-102)



ObjectiveCommunication is the key to successful business. It leads one to negotiate effectively andstrike the right deal for the organization. This course provides insight into the technical

and structural aspect of communication in business.Unit Contents Lectures

I Business Communication:Concept and Objectives, Model and Process.

10

II Effective Communication:Principles, 7 Cs of Effective Communication,Effective speaking and Listening

10

III Forms and Types of Communication:Formal and Informal (Grapevine), Oral and

Written, External and Internal, Verbal and Non-verbal (Body language, Kinesics, Proxemics and

Paralanguage), Horizontal, Vertical (Upward &

Downward) and Diagonal.

06

IV Media of Communication:Face-to Face, Audio, Visual, Audio-visual, Modern

Medias (Fax, Conferencing- Tele and Video,

Internet, E-Mail etc.)

10

V Barriers to Communication:Wrong choice of medium, Physical barriers or

Mechanical Barriers, Semantic barriers, Different

comprehension of reality. Socio-Psychologicalbarriers, Cross-cultural Barriers.

Case Studies.

09

Max Marks : 100

Min. Marks : 40Continuous Assessment : 30

Sem. End Exam : 70


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Essential Reading:3. Rajendra Pal, J. S. Korlahalli, Essentials of Business Communication, S.Chand, New

Delhi

4. Asha Kaul,Business Communication, Prentice Hall, New Delhi

Reference books:4. Ronald E. Dulek and John S. Fielder, Principles of Business Communication, MacmillanPublishing Company, London.

5. M. J. Mathew,Business Communication, RBSA Publishers, Jaipur


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Paper- 3: Law of Contract

Code: (BBM-103)



ObjectiveThe Objective of this course is to acquaint the students with the concepts of contract and agreement

and help them learn to differentiate between them. The course will help them understand the effects

of different types of contracts.

Unit Contents LecturesI Introduction to Contract: Meaning ofcontract, important definitions (Sec.2a toSec. 2j), valid essentials of contract,

difference in agreement and contract, all

contracts are agreements, but all agreementsare not contracts.

Classification of Contracts

Proposal and Acceptance: Meaning ofproposal, types, and legal rules as to theoffer. Acceptance: legal rules,

communication of offer and acceptance.

09

II Contractual capacity: meaning, minors,effects, person of unsound mind: meaning,types and effects, persons disqualified byother laws.

Free consent: consent, consensus ad idem:meaning. Coercion: meaning, valid

essentials, effects. Undue influence:meaning, essential elements. Fraud:

meaning, essential elements.

Misrepresentation: effects. Mistake:

meaning, classifications (mistake of law andmistake of facts).

Consideration: meaning, legal rules,Doctrine of privity of contract andexceptions.

09

III Legality of object and consideration:when object and consideration considered

unlawful, agreement opposed to public09

Max Marks :100

Min. Marks : 40

Continuous Assessment : 30

Sem. End Exam : 70


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policy.

Void agreements: meaning, types.

Contingent contracts: meaning, validessentials, difference between wagering

agreement & contingent contract.

IV Performance of contract: meaning, modesof performance, time as essence of contract,

person entitled to demand performance,

time, place and manner of performance.

Discharge of contract: meaning and modesof discharge of contract, types of breach of

contract.

Remedies for breach of contract: suit forrescission of contract, suit for damages, suit

for quantum meruit, suit for specific

performance, suit for injuction.

09

V Contract of Indemnity: meaning, validessentials, rights of indemnifier and

indemnity holder.

Contract of Guarantee: meaning, validessentials, is guarantee a contract of

uberrimae fidei, kinds of guarantee, rights

of surety, discharge of surety from liability.

Case study

09

Essential Reading:1. Aggarawal, Rohini, Students guide to Mercantile & Commercial Laws, Taxmann

Allied Services Pvt. Ltd., New Delhi.

2. Kapoor, N. D.,Elements of Mercantile Law, Sultan Chand & Sons, New Delhi

3. Tulsian, P. C., Business Law, Tata McGraw-Hill Publishing Company, New Delhi,

2006.

Reference books:1. Datey, V.S.,Business and Corporate Laws, Taxmann Allied Services Pvt. Ltd., New

Delhi2. Singh, Nirmal,Business Laws, Deep & Deep Publications Pvt. Ltd., New Delhi

3. Gulshan, S. S.,Business Law, Excel Books, New Delhi


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Paper- 4: Managerial Economics-I

Code: (BBM-104)



ObjectiveThe course aims at acquainting the students with the elementary concepts of economics,

which is vital for effective managerial decision-making. An attempt has been made to

familiarize the students with both, the microeconomics as well as macroeconomics.


I Meaning and Scope of Managerial Economics,Important factors influencing the managerial

decisions of the firm

06

II Utility analysis: Law of diminishing marginalutility, Equi-marginal utility.

10

III Indifference curve analysis, Consumer surplus,Law of demand, Elasticity of demand (Price,

income and cross elasticity), Demand forecasting

12

IV Production function: Concept, Short and Long runproductive function, Laws of variable proportion,

Isoquants, Returns to Scale, Internal and External

Economies and Diseconomies.

08

V Cost Curves, brief explanation of Long and Shortrun cost curves.

08

Essential Reading:

1. Seth, M. L., Principles of Economics, Laxmi Narain Agarwal, Agra2. Mithani,D.M., Fundamentals of Economics, Himalya Publishing House,Mumbai3. Ahuja, H.L., Business Economics, S.Chand & Company,New Delhi

Reference books:1. Jhingal, M.L., Principles of Economics, Vikas Publishing House, New Delhi2. Salvatore, Dominick,Micro Economics, Oxford University Press, New York3. Mukherjee,Debes,Business Economics Micro and Macro, New Central Book

Agency, Calcutta

Max Marks :100Min. Marks : 40


Sem. End Exam : 70


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Course: B.B.M. Pt I (Semester-I)

Paper- 5 Practical

Code: (BBM- 105)



Subject Matter for Practical:The Practical shall be based on the following papers

PaperCode

Title of Paper

BBM 101 Fundamentals of Business ManagementBBM 102 Fundamentals of Business CommunicationBBM 103 Law of ContractBBM 104 Managerial Economics-I

The Distribution of Marks for the Practical Work will be as given below:

Sem. End AssessmentUnit Contents ContinuousAssessment

Report File Viva VoceI Project/ Case Study/ Exercises

based on BBM 101

10 Marks

II Project/ Case Study / Exercises

based on BBM 102

10 Marks

III Project/ Case Study / Exercises

based on BBM 103

10 Marks

IV Project/ Case Study / Exercises

based on BBM 104

30 Marks

10 Marks

30 Marks

Total 100 Marks

Note:Each student is required to perform a Project/Case Study/ Exercise allotted by the HOD or concerned

faculty from each of the above 4 Papers and prepare a Report File of the work done for each paper.

Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of

Examiners shall assess the work done in the Practicals through the Report Files prepared by the

candidates and by conducting a Viva Voce test.

Max Marks : 100

Min. Marks : 40



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Department of Business Studies


Paper- 6: Fundamentals of Accounts-I

Code: (BBM-106)



ObjectiveThe Course attempts to develop a conceptual understanding of fundamentals of the

accounting system and their application in business.


I Basics of Book Keeping and Accountancy:Definition and its Usefulness, Financial Accounting

principles, Concepts and Convention

05

II System of Book keeping: Double entry system,Books of prime entry, Subsidiary books, Recording

of cash and Bank Transaction, Preparation ofLedger accounts, Preparation of trial balance.

10

III Bank reconciliation statement: Need forreconciliation between Cashbook and bank

passbook, problems relating to the preparation of

Bank reconciliation statement

Depreciation Accounting: Straight line &

diminishing balance method, Computation and

accounting treatment of Depreciation, Changes in

depreciation method

09

IV Bills of exchange: Bills receivable and billspayable, Acceptance and Endorsement,

Discounting, Retirement, Dishonour and Renewal

of bills, Accommodation bills

Rectification entries: Classification of Errors,Location of Errors, Rectification of Errors,

Suspense Account, Effect on profit

09

V Final Accounts: Concept of Capital, Revenue andDeferred Revenue Expenditure, Opening entries,

Closing entries, Adjustment entries, Manufacturing,Trading and Profit and Loss Account, (With

adjustment) and Balance Sheet

12

Max Marks :100

Min. Marks : 40


Sem. End Exam : 70


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Essential Reading:1. Maheshwari, S. N.,An Introduction to Accountancy, Vikas Publishers, New Delhi2. Mukharjee, A. and Hanif, M.,Modern Accountancy, Tata McGraw Hill, New Delhi, Vol.

I.

3. Sehgal, Ashok and Sehgal, Deepak, Fundamentals of Financial Accounting, Taxmann

Allied Services, New Delhi.4. Jain, Khandelwal and Pareek, Financial Accounting, Ajmera Book Company, Jaipur

Reference books:1. Tulsian, P.C.,Accountancy, Tata McGraw-Hill, New Delhi2. Goel, D.K. and Goel, Rajesh,Accountancy, Arya Publications, New Delhi3. Ghosh, T.P., Fundamentals of Accounting, Sultan Chand & Sons, New Delhi.

Note- The candidate shall be permitted to use battery operated pocket calculator that

should not have more than 12 digits, 6 functions and 2 memories and should be noiselessand cordless


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Paper- 7: Fundamentals of Computers and Office AutomationCode: (BBM-107)



ObjectiveThe Course attempts to equip the students with the knowledge of the basic principles and

functionalities of Management function in a business organization.


I Anatomy Of Computer: Introduction to Computers (definition,characteristics & uses), System unit (memory, ALU & control unit), Input /

Output devices, Storage devices ( Memory- primary & secondary).

Computer Software: Introduction to Software, its type (system,application & utility).

Communication Technology: Data communication, Data Transmissionmedium(modem), Communication Channels- transmission medium(twisted pair,

coaxial & fiber optic cables), Computer and networks, Need for networking,components of network,), HTTP, Web Browser, Introduction to internet, Uses

of internet, E-mail, Sending Email, Attaching files with E-mail.

09

II Introduction to DOS: Concept of Operating System, Introduction to DOS,Important terms in DOS (program, file, directory, names, volume label, disk

drive & its name(MS-DOS prompt)

DOS File System & Various Commands: Dos file system, path &path names, internal commands (dir, cd, md, rd, copy, del, ren, date, time, ver,

vol, cls, type, prompt, path) and external commands

Introduction to MS-Windows: Introduction, features (Desktop & itscomponents, the window, the application window (various bars), the document

window, the dialog window, the icons),

Exploring the Windows: Windows explorer, Control panel, Settingwallpaper, screen saver, background.

09

Max Marks :100

Min. Marks : 40


Sem. End Exam : 70


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Managing Files & Folders: Creating a folder, Scandisk, Checking &Formatting disk space, Compressing/ Zipping files (WinZip), Virus &

Antivirus.

III Introduction to MS-Word: Introduction to word processing, Features ofWord processors, Getting started with MS-Word, Working with word

documents, Quitting word, Shortcut keys.

Formatting documents: Formatting documents, Selecting text,Formatting characters, Changing cases, Paragraph formatting, Indents, Using

format painter, Page formatting, Header & footer, Bullets & numbering, Tabs,

Forming tables.

Editing Text: Finding & replacing text, Go To (5) command, Proofing text(Spell check, Auto correct), Reversing actions, Macros, Inserting pictures,

Hyperlinks, Mail merging, Printing, Getting Help.

09

IV Excel Basics: Introduction, spreadsheet, workbooks, saving a file, openingan existing worksheet, Rows and columns, cell entries (numbers, labels,

formulas), spell check, find and replace, Adding and deleting rows and columns.

Various Tools & functions: Filling series, fill with drag, data sort,Formatting worksheet, Functions and its parts.Some useful Functions in excel (SUM, AVERAGE, COUNT, MAX, MIN,

IF), What-if analysis, cell referencing (Relative, Absolute, Mixed)

Renaming sheet, Printing worksheet.

Charts in Excel: Introduction to charts, types of charts, creation of chartfrom adjacent data/ nonadjacent data, printing a worksheet and chart

09

V Power Point Basics: Introduction, Use of power point, starting powerpoint, Presentation tips, components of slide, power point templates and

wizards, using template, choosing an auto layout, using outlines, adding

subheadings, editing text, formatting text, using master slide.

Tools in Power Point: Creating presentation using blank presentation,adding slides, changing colour scheme, changing background and shading,

adding header and footer, adding clip arts and autoshapes, components used

for reference

Advanced Power Point tools: Various Power point views, Working inslide sorter view (deleting, duplicating, rearranging slides), adding transition

and animations to slide show, inserting music or sound on a slide, Inserting

action buttons or hyperlinks for a presentation, set and rehearse slide timings,

viewing slide show ,Printing slides.

09


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Essential Reading:1. Dr. Leena Bhatia & Dr. Bindu Jain, Elementary Computer Application :.2. Elementary Computer Application : Shubhi Lall.

Reference books:1. Mastering DOS Robbins2. Mastering Windows 98 Robert & Cowart3. Mastering Word 2000 Mansfield & Olsen4. Mastering Excel 2000 Martin, Hansen, Klingher & Beth5. Mastering Power Point 2000 Murray


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Course: B.B.M. Pt I (I Semester)Paper- 8 Practical

Code: (BBM-108)



Subject Matter for Practical:

The Practical shall be based on the following paperPaper

Code

Title of Paper

BBM 106 Fundamentals of Accounts-I


Sem. End AssessmentUnit Contents Continuous

Assessment

Report/Record

File/PracticalTest

Viva Voce

I Manual Accounting-Journal,

Ledger, Subsidiary Books, Bank

Reconciliation Statement based on

BBM 106

30 Marks40 Marks

30 Marks

Total 100 Marks

Note:

Each student is required to perform a Practical Test/ Project/Case Study/ Exercise allotted by the HOD

or concerned faculty from each of the above 2 Papers and prepare a Report/Record File of the work

done for each paper. Respective subject faculty would do internal/continuous assessment. At thesemester end, a Panel of Examiners shall assess the work done in the Practicals through the

Report/Record Files prepared by the candidates and by conducting a Viva Voce test.

Max Marks :100

Min. Marks : 40


Sem. End Assessment : 70


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Course: B.B.M. Pt I (I Semester)

Paper- 8 PracticalCode: (BBM-109)



Subject Matter for Practical:The Practical shall be based on the following paper

PaperCode

Title of Paper

BBM 107 Fundamentals of Computer & Office Automation



Report/Record

File/PracticalTest

Viva Voce

IIPractical Test based on BBM 107 30Marks 40 Marks 30 Marks

Total 100 Marks

Note:



done for each paper. Respective subject faculty would do internal/continuous assessment. At the

semester end, a Panel of Examiners shall assess the work done in the Practicals through theReport/Record Files prepared by the candidates and by conducting a Viva Voce test.

Max Marks :100




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Semester II


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Course: B.B.M Pt I (II Semester)

Paper- 1: Principles and Practice of Management

Code: (BBM-201)



ObjectiveThe Course attempts to equip the students with the knowledge of the basic governing

principles and functionalities of Management function in a business organization.


I Principles of Management, Roles and Skills of amanager, Levels of Management.

09

II Leadership: Functions, Qualities, Power,Leadership Styles Managerial Grid, Leader vs.

manager. Traditional, Behavioral, Contingency and

Modern Theories of Leadership

19

III Motivation: nature of motivation (monetaryfactors, non-monetary factors), theories ofmotivation (X-Y theory, Maslows, Herzberg, ERG,

Vrooms expectancy theory, McClellands theory

of needs.

09

IV Controlling: Nature of control in organizations,Types of control, Steps in control in process,Controlling Techniques

09

V Change management, Lewins three step modelProject Submission & Case Study

09

Essential Reading:

5. Koontz and Wechrich H,Essentials of Management, Tata McGraw-Hill, New Delhi.6. Stoner, Freeman, and Gilbert,Management, Prentice Hall of India, New Delhi.

Reference books:6. Terry and Franklin, Principles of Management, Prentice Hall of India, New Delhi7. Mathew, M. J.,Business Management, Sheelsons, Jaipur8. Sudha, G.S.,Business Management, RBSA Publishers, Jaipur

Max Marks :100

Min. Marks : 40


Sem. End Exam : 70


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Paper- 2: Applied Business Communication

Code: (BBM-202)


Credit: 3 Time: 3 Lecture Hours/WeekObjectiveThe course attempts to expose the students to the applied aspect of business

communication and to teach them the art of business letter writing and report writing,without grammatical mistakes.


I Development of Soft SkillsEmotional Intelligence, Interpersonal Skills,Team Spirit, Business Etiquettes, LeadershipSkills.

09

II Practice in Business Communication:Seminar Presentation, Public Speaking,Interviews, Resume Writing, Group discussion.

09

III Meetings

Agenda, Notice and Minutes

09

IV Business Letter Writing:Essentials, Structure and Layout, Types.

09

V Report Writing:Characteristics, Types of Report, Layout.

09

Essential Reading:1. P. D. Chaturvedi & Mukesh Chaturvedi Business Communication, Pearson Education

New Delhi.

2. Rajendra Pal, J. S. Korlahalli, Essentials of Business Communication, S.Chand, New

Delhi3. Asha Kaul,Business Communication, Prentice Hall, New Delhi

Reference books:

9. Ronald E. Dulek and John S. Fielder, Principles of Business Communication, MacmillanPublishing Company, London.

10.M. J. Mathew,Business Communication, RBSA Publishers, Jaipur

Max Marks :100

Min. Marks : 40



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Paper- 3: Business Law

Code: (BBM-203)


Credit: 3 Time: 3 Lecture Hours/WeekObjectiveThe Objective of this course is to acquaint the students with the different types of laws, which a

businessman is generally exposed to or is affected by. The course aims at exposing the student to

the regulatory framework of the Indian business.

Unit Contents LecturesI Specific Contracts:

Bailment: meaning, valid essentials, modes of

delivery of goods, classification of bailment, duties

and rights of bailor and bailee, finder of goods lost,

termination of bailment, lien: meaning and types.

07

II Specific Contracts:

Contract of Agency: meaning, essentials, creation and

termination of agency, who may be an agent and

principal, duties and rights of agent and principal, sub-agent, substituted agent, personal liability of agent.

06

III Sale of Goods Act, 1930: contract of sale of goods:meaning, essentials, difference between sale andagreement to sell, classification of goods, effects of

destruction of specific goods.

Transfer of property in goods: rules, transfer ofownership by non-owners.

Performance of contract: meaning, rules relating to

delivery of goods, duties and rights of buyer.

Unpaid seller: meaning, rights-against the goods and

against the buyer.Remedies for breach of contract: buyers remedy and

auction sale.

11

IV Consumer Protection Act, 1986:Objectives, important terms, rights of consumer.

Consumer protection councils, dispute redressal

agencies: district forum, state commission, central

commission, differences.

11

Max Marks :100


Sem. End Exam : 70


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V Companys Act 1956: meaning of company, basic

features, kinds of companies, promotion and

incorporation, privileges given to an independent private

company.

Case study, Project work, Students presentation

10

Essential Reading:4. Aggarawal, Rohini, Students guide to Mercantile & Commercial Laws, Taxmann

Allied Services Pvt. Ltd., New Delhi.

5. Kapoor, N. D.,Elements of Mercantile Law, Sultan Chand & Sons, New Delhi

6. Tulsian, P. C., Business Law, Tata McGraw-Hill Publishing Company, New Delhi,

2006.

Reference books:4. Datey, V.S.,Business and Corporate Laws, Taxmann Allied Services Pvt. Ltd., New

Delhi

5. Singh, Nirmal,Business Laws, Deep & Deep Publications Pvt. Ltd., New Delhi

6. Gulshan, S. S.,Business Law, Excel Books, New Delhi


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Paper- 4: Managerial Economics-II

Code: (BBM-204)



ObjectiveThe course aims at acquainting the students with the elementary concepts of economics, which is

vital for effective managerial decision-making. An attempt has been made to familiarize the

students with both, the microeconomics as well as macroeconomics.

Unit Contents LecturesI Market structure-Meaning, Classification, and

Characteristics of market; Perfect Competition,Monopoly, Monopolistic and Oligopoly

10

II Price output determination under PerfectCompetition market, Monopoly market

10

III A brief explanation of Discriminating monopoly,Oligopoly market: Price war, Price rigidity (kinked

demand curve), Price Leadership

06

IV Theory of Factor pricing: Marginal ProductivityTheory, Theory of Rent (Traditional and Modernapproach)

12

V Theory of Wages, Profits and Interest, NationalIncome analysis-Concepts, methods of

measurement. An overview of Business Cycle

affecting the firm.

07

Essential Reading:4. Seth, M. L., Principles of Economics, Laxmi Narain Agarwal, Agra5. Mithani,D.M., Fundamentals of Economics, Himalya Publishing House,Mumbai6. Ahuja, H.L., Business Economics, S.Chand & Company,New Delhi

Reference books:4. Jhingal, M.L., Principles of Economics, Vikas Publishing House, New Delhi5. Salvatore, Dominick,Micro Economics, Oxford University Press, New York6. Mukherjee, Debes,Business Economics Micro and Macro, New Central Book

Agency, Calcutta

Max Marks :100


Sem. End Exam : 70


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Course: B.B.M. Pt I (Semester-II)

Paper- 5 PracticalCode: (BBM- 205)




PaperCode

Title of Paper

BBM 201 Principles and Practices of ManagementBBM 202 Applied Business CommunicationBBM 203 Business LawsBBM 204 Managerial Economics-II



Assessment

Report File Viva VoceI

Project/ Case Study/ Exercises

based on BBM 201

10 Marks

IIProject/ Case Study / Exercises

based on BBM 202

10 Marks

IIIProject/ Case Study / Exercises

based on BBM 203

10 Marks

IVProject/ Case Study / Exercises

based on BBM 204

30 Marks

10 Marks

30 Marks

Total 100 Marks

Note:Each student is required to perform a Project/Case Study/ Exercise allotted by the HOD or concernedfaculty from each of the above 4 Papers and prepare a Report File of the work done for each paper.




Max Marks : 100

Min. Marks : 40




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Department of Business Management


Paper- 6: Fundamentals of Accounts-II

Code: (BBM-206)


Credit: 3 Time: 3 Lecture Hours/WeekObjectiveThe Course attempts to develop a conceptual understanding of fundamentals of theaccounting system and their application in business.


I Preparation of Accounts from Incomplete Records(Single Entry System):Nature of Incomplete Records, Limitations of the Single

Entry System, Ascertainment of Profit or Loss,

Difference between Double Entry System and Single

Entry System.

Financial Statement of Non Profit Making Entities-Receipt and Payment Account and Income and

Expenditure Account and Balance Sheet, Accounts of

Professional.

09

II Valuation of Goodwill &Valuation of Shares09

III Issue and Forfeiture of Shares: Introduction, Types ofCompanies, Types of Shares, Central Government

Rules/SEBI Guidelines on Issue of Shares including

concepts of Book Building and Demat Shares,Accounting for issue of shares, Right Issue, Issue of

Shares to Vendor, Issue of Shares to Promoters, Issue of

Sweat Equity Shares, Employees Stock Option Scheme

(ESOS), Bonus Issue, Forfeiture and Reissue of Shares.

09

IV Redemption of Preference Shares and Buy Back of

Shares: Introduction, Redemption of Preference Shares,Accounting Treatment, Calculation of Minimum Fresh

issue of shares to comply with section 80 of the Act,

Minimum Fresh Issue to Provide Funds for Redemption,

Partly Called up Preference Shares and Redemption of

Preference Shares, Fully Called up but partly paid up

Shares and Redemption of Preference Shares, Buy Back

of Equity Shares.

09

Max Marks :100

Min. Marks : 40


Sem. End Exam : 70


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V Accounting For Debentures: Introduction, Meaningand Types of Debentures, Difference between Shares

and Debentures, Accounting for Issue of Debentures,Treatment of Discount on issue of Debentures, Interest

on Debentures, Meaning of Redemption of Debentures,

Sources of Redemption of Debentures, Methods for

Redemption of Debentures.

09

Essential Reading:5. Maheshwari, S. N.,An Introduction to Accountancy, Vikas Publishers, New Delhi6. Mukharjee, A. and Hanif, M.,Modern Accountancy, Tata McGraw Hill, New Delhi, Vol.

I.7. Sehgal, Ashok and Sehgal, Deepak, Fundamentals of Financial Accounting, Taxmann

Allied Services, New Delhi.

8. Jain, Khandelwal and Pareek, Financial Accounting, Ajmera Book Company, Jaipur

Reference books:

4. Tulsian, P.C.,Accountancy, Tata McGraw-Hill, New Delhi5. Goel, D.K. and Goel, Rajesh,Accountancy, Arya Publications, New Delhi6. Ghosh, T.P., Fundamentals of Accounting, Sultan Chand & Sons, New Delhi.

Note- The candidate shall be permitted to use battery operated pocket calculator that

should not have more than 12 digits, 6 functions and 2 memories and should be noiseless

and cordless


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Paper- 7: Programming Concepts and Database Management

Code: (BBM-207)


Credit: 3 Time: 3 Lecture Hours/WeekObjectiveThe Course aims to provide the knowledge of basic programming skills, database concepts, and

database management system (DBMS)


I(Introduction to Programming Languages)Overview of programming, logic developmenttechniques (Algorithm, Pseudo codes, flow charts),

Programming language classification (Machine

language, Assembly language, high levellanguages), Translators (Assembler, interpreter,

compiler).

09

II (Introduction to C Programming)Introduction to C programming, overview of C

language, Character Set, Variables and Constants.Keywords, Tokens, Literals, Expression and

syntaxes, Data types, Operators, Control statements

(if, multiple if, if-else, nested ifs, if else- ifladder), switch-case statement.

12

III (Loops & Arrays)Loop in C (while, do-while, for loop), nested

loop. Break, continue, exit statement.

Introduction to arrays, single dimensional array.

08

IV (Introduction to Database System)Introduction to data base concept. Introduction toMS-Access, Database creation in MS-Access,

creating tables, entering data into table, editing

data, viewing records, sorting records.

09

V (Working with the Database Objects)Querying a data base, Creating forms, Generatingreports in MS- Access.

07

Max Marks :100

Min. Marks : 40



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Essential Reading:1. Yashwant Kanetkar,Let us C BPB Publication, New Delhi2. Mastering Access 2000 Simpson Alan, Robinson, & Celeste.

Reference books:1. E. Balaguruswami,Programming in ANSI C TMH Publication

2. Peter Nortons : Introduction to Computers (Fourth Edition)


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PaperCode

Title of Paper

BBM 106 Fundamentals of Accounts-II



Report/Record

File/PracticalTest

Viva Voce

I Computerized Accounting- Use

of Accounting Software Tally,

Creation of Company, Creation of

Ledger Account, Voucher Entry,

Maintenance of Inventory Record,Analysis of Trial Balance & Final

Accounts

30 Marks

40 Marks

30 Marks

Total 100 Marks

Note:




semester end, a Panel of Examiners shall assess the work done in the Practicals through the

Report/Record Files prepared by the candidates and by conducting a Viva Voce test.

Max Marks : 100




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PaperCode

Title of Paper

BBM 207 Programming concepts and Database Management



Report/Record

File/PracticalTest

Viva Voce

IPractical Test based on BBM 207 30Marks 40 Marks 30 Marks

Total 100 Marks

Note:




semester end, a Panel of Examiners shall assess the work done in the Practicals through theReport/Record Files prepared by the candidates and by conducting a Viva Voce test.

Max Marks : 100




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Semester III


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Course: B.B.M Pt II (III Semester)Paper- 1: Corporate Strategy

Code: (BBM-301)



ObjectiveThis course attempts to orient the students to the strategies being adopted by corporate houses to be

able to lead the market and win over the competition.


I Corporate Strategy: Concept, StrategicManagement Process, Strategic Intent, Vision,

Mission, Business Definition and Objectives.

09

II Environmental Scanning: External- (Macro andMicro) environment appraisal, , Porter Five ForcesModel for Industry Analysis,

09

III Organizational Appraisal, SWOT. 09

IVCompetitive Advantage: Concept, corecompetence and Value Chain Approach, Generic

Competitive Strategies

09

V Corporate Level Strategy: Expansion/Growth,Stability, Retrenchment, & Combination

09

Essential Reading:1. Prasad, L, M. (1995), Business policy & Strategy, New Delhi : Sultan Chand & Sons.2. Azhar Kazmi,Business Policy and Strategic Management

Reference books:1. David, F.R. (1997), Cases in Strategic management, New Jersey, Prentice Hall.

2. Jauch, L.R. & Glueck, W.F.,Business policy and Strategic Management, McGraw-Hill.

3. Thompson & Strickland, Strategic Management-Concepts and Cases, Tata McGrawHill Publishing Co. Ltd., New Delhi, 12th ed., 2001.

4. Ramaswamy, V.S. & Namakumari, S., Strategic planning formulation of CorporateStrategy, Delhi, Macmillan India.

5. Pearce II, John A. and Homewood, Strategic Management, Richard D. Irwin

Max Marks :100

Min. Marks : 40


Sem. End Exam : 70


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Course: B.B.M Pt II (III Semester)

Paper- 2: Marketing Management-ICode: (BBM-302)


Credit: 3 Time: 3 Hours/Week

ObjectiveThe Course aims at equipping the students with the knowledge of the marketing aspect of business

and help one learn the marketing mix concepts


I Introduction-Nature, scope and importance ofmarketing, approaches to marketing, selling Vs

marketing concept, Concept of Marketing ofservices.

09

II Buyer Behavior and Market Segmentation:Factors influencing buyer behavior, Buying

decision process, Segmentation-Targeting-

Positioning

09

III Managing the product: Product concept, levels of

products,product mix, product line decisions,Brand Equity, Packaging, Labeling,

09

IV Concept of product life cycle: stage specificmarketing strategies, New product development

process.

09

V Pricing: Objectives of pricing, methods of pricing,Factors influencing pricing.

09

Essential Reading:

1. Kotler, Philip and Keller, Kevin Lane,Marketing Management, Pearson Education(Singapore) Pte. Ltd., Delhi, 12

thed.

2. Varshney, R. L. and Gupta, S. L.,Marketing Management: Text and Cases-An IndianPerspective, Sultan Chand & Sons, New Delhi, 2005, 3

rd ed.

3. Ramaswamy, V.S. and Namakumari, S, Marketing Management: PlanningImplementation and Control, Delhi: Macmillan India Ltd., 3

rded.

Max Marks :100


Sem. End Exam : 70


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Reference books:

1. Saxena. Rajan,Marketing Management, Tata McGraw-Hill Publishing Co. Ltd., NewDelhi, 7

thed.

2. Sherlekar, S., Marketing Management, Himalaya Publishing House, Mumbai, 2006,

13

th

ed.3. Gandhi, J. C., Marketing Management An Introduction, Tata Mc-Graw HillPublishing Co. Ltd., New Delhi, 1995.

4. Stanton, William, J. Fundamentals of Marketing, New York, McGraw Hill, 19945. Kotler, Philip and Armstrong, Principles of Marketing, Prentice Hall of India, New

Delhi, 1997.


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Paper- 3: Research Methodology-I

Code: (BBM-303)


Credit: 3 Time: 3 Lecture Hours/WeekObjective:

To understand the types, tools and methods of research and develop the ability toconstruct data gathering instruments appropriate to the research design


I Research: Definition and concept of research,Objectives of research, Importance of research.Types of Research- Descriptive vs Analytical,

Applied vs Fundamental, Quantitative vs

Qualitative, Conceptual vs Empirical, Historical,Longitudinal Research.

Research Approaches, Research Process.

09

II Research Design: Meaning, Need andCharacteristics of a good research design. Types of

Research Design, Identification of a Research

problem. Selection of a Research problem.

Hypothesis: Purpose, Characteristics, Types and

criteria of hypothesis, Process of Hypothesis

Testing.

Variables: Meaning and Concept, Types of

variables.

09

III Data gathering instruments: Collection of Data,Primary and Secondary Data, Methods of collecting

data, Sources of Secondary Data.

09

IV Scaling Techniques: Meaning and Purpose ofscaling techniques, Types of scales- Nominal,Ordinal, Interval and Ratio scales.

Sampling- Meaning of Census and Sample.

Characteristics of a good Sample, Need for Sample,

Methods of Sampling-

Random Sampling Methods- Simple RandomSampling, Stratified Sampling, Systematic

Sampling and Multi-stage Sampling

09

Max Marks :100

Min. Marks : 40


Sem. End Exam : 70


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Non-Random Sampling- Judgment or Purposive

Sampling, Convenience Sampling, Cluster

Sampling and Sequential Sampling.

V Statistics- Meaning, Importance, LimitationsClassifications and Tabulation of data, Discrete and

Continuous variables. Frequency Distributions andCumulative frequency distribution.

Measure of Central Tendency- Arithmetic Mean,Median and Mode, their properties, merits and

demerits.

Measure of Dispersion- Range, Quartile

Deviation, Mean Deviation and Standard deviation,coefficient of variation.

09

Essential Reading:1. Badarkar, P.L. and Wilkinson T.S. (2000), Methodology and Techniques of Social

Research, Himalaya Publishing House, Mumbai2. Kothari , C.R.( Second Edition), Research Methodology- Methods and Techniques,

Wishwa Publication, New Delhi.

Reference books:

1. Bhatnagar, G.L., Research Methods and Measurements in Behavioural and SocialSciences, Agri. Cole Publishing Academy, New Delhi, 1990.

2. Dwivedi, R.S.(1997), Research Methods in Behavioural Sciences, Macmillan India,Delhi, 1997.

3. Agarwal, J.C., Educational Research- An Introduction, Arya Book Depot, NewDelhi.

4. Best, J.W.,Research in Education, Prentice Hall of India, New Delhi.5. Chandra, S.S. and Sharma, R.K., Research in Education, Atlantis Publishers, New

Delhi.


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Paper- 4: Business Finance-I

Code: (BBM-304)



ObjectiveThe course provides the knowledge of the importance of finance in business, its sources

and ways to analyze financial data to be able to come out with financial status of a

corporate enterprise.


I Financial Management:Meaning, Scope, Objectives, ,Significance,

Organisation and Limitations of Financial Management.Capitalization- under capitalization and over

capitalization

09

II Sources of Finance:Classification - Short Term and long term sources of

finance. Introduction about Financial Institutions-IDBI,

IFCI, ICICI

09

III Capital Structure:Meaning, Capital Structure and Financial Structure,

Factors influencing Capital Structure. Capital Structure

Theories. Cost of Capital: Concept, Importance,

Classification and Determination of Cost of Capital.

09

IV Capital Budgeting:Concept, Importance, Methods- Pay back period, DCF

techniques, Accounting rate of return, IRR. Leverages:Concept, Types of leverages and their significance

09

V Introductory knowledge about Stock market Primary market and Secondary market(stock exchange),

Market Indexes, Right and Bonus shares, Mutual Funds,

Bullion , Commodity markets

09

Essential Reading:

1. Maheshwari S.N., Financial Management, Principles and Practice, Sultan Chand& Sons, New Delhi

2. Pandey, I. M., Financial Management, Vikas Publishing House

Reference books:1. Khan, M.Y, Jain, P.K., Financial Management, Tata McGraw Hill, New Delhi

2. Agarwal, M.R., Financial Management, Garima Publications, Jaipur

Max Marks :100

Min. Marks : 40


Sem. End Exam : 70


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Course: B.B.M Pt II (Semester-III)

Paper- 5 PracticalCode: (BBM- 305)




PaperCode

Title of Paper

BBM 301 Corporate StrategyBBM 302 Marketing Management-IBBM 303 Research Methodology-IBBM 304 Business Finance-I



Assessment


based on BBM 301

10 Marks

II Project/ Case Study / Exercisesbased on BBM 302

10 Marks


based on BBM 303

10 Marks


based on BBM 304

30 Marks

10 Marks

30 Marks

Total 100 Marks

Note:

Each student is required to perform a Project/Case Study/ Exercise allotted by the HOD or

concerned faculty from each of the above 4 Papers and prepare a Report File of the work done for

each paper. Respective subject faculty would do internal/continuous assessment. At the semester

end, a Panel of Examiners shall assess the work done in the Practicals through the Report Files

prepared by the candidates and by conducting a Viva Voce test.

Max Marks :100

Min. Marks : 40

Continuous Assessment : 30Sem. End Assessment : 70


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Paper- 6: Quantitative Techniques for Management-I

Code: (BBM-306)



ObjectiveThe objective of the course is to provide knowledge of tools and techniques of operation research and

quantitative techniques.


I Quantitative Techniques: An Introduction , Nature, Scope and

Role of Operations Research and Quantitative Techniques,

Scientific approach in decision-making, Limitations of these

Techniques

09

II Transportation: Solving the problem. Testing the optimalityMODI method. Cases of unbalanced problems, Degeneracy,

Maximization objective, Multiple solutions and Prohibited Routes.

Assignment: Solving the problem. Cases of unbalanced problems,multiple optimum solutions, maximization objective and

unacceptable assignments

09

III Linear Programming: Mathematical formulation of Linear

Programming problems and their solution using Graphic approach

and Simplex method, Primal and its dual

09

IV Theory of Games: Two persons Zero Sum games, Pure and

Mixed strategy

09

V Queuing Model: Single Channel queuing theory in business

decision-making.09

Essential Readings:1. Mathur, Khandelwal, Gupta, Gupta, Operational Research, Ajmera Book Company,

Jaipur

2. Agarwal, N.P., and Agarwal, Sonia, Quantitative Techniques For Management, RameshBook Depot, Jaipur

3. Agarwal, N.P.,Operation Research, Ramesh Book Depot, Jaipur4. Vohra, N. D., Quantitative Techniques In Management, Tata McGraw Hill, New Delhi

References:1. Taha, Hamady A ,Operational Research An Introduction, Prentice Hall of India, New

Delhi2. Kapoor, V. K., Operational Research, Sultan Chand & Sons, New Delhi3. Nag, N. K., Quantitative Methods, Kalyani Publishers, Jaipur4. Srivastava, U. K., Shenoy, G.R., and Sharma, S. C., Quantitatives techniques for

Managerial Decisions, New Age International

Note- The candidate shall be permitted to use battery operated pocket calculator that should not hace more

than 12 digits, 6 functions and 2 memories and should be noiseless and cordless.

Max Marks :100

Min. Marks : 40




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Paper- 7: Management Information System-ICode: (BBM-307)


Credit: 3 Time: 3 Lecture Hours/WeekObjectiveThis course aims to integrate the core competencies of management as well as information

technique and provide leverage to the management function so that the modern managers are not

only able to take decisions but informed decisions to enhance its effectiveness.


I MIS A Framework:Concept, Management, Information, System, MISdefinitions, Nature & Scope, Characteristics,

Functions, Importance & Limitations, MIS & Use

of Computers.

10

II Management Process:Introduction to management, Approaches to

management, Functions of the manager, MIS as a

support to the management, Managementeffectiveness, Planning, Organizing, Staffing,

Directing, Controlling, and MIS: A tool for

management process.

08

III Information :Concept, Attributes, Classification (action vs. no-

action, recurring vs. non-recurring information,

internal vs. external, strategic, tactical, operational),methods of information collection, Decision-

making concept, Simons model of decision-

making, MIS & decision-making.

09

IV Information System for Decision-making:Classification of MIS (TPS, MIS, DSS, EIS, OAS,

BES).

Computer hardware for information system:

Introduction- Basics of data representation, types ofcomputers, basic components of computer system.

08

Max Marks :100


Sem. End Exam : 70


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Computer software for information system:Introduction- programming languages,

classification of software, role of software inproblem solving, criteria for investment in

hardware & software.

V Database Management System:Introduction, database hierarchy, data duplication,data inconsistency, lack of data integration, data

dependence, program dependence, databases,

objectives, advantages, disadvantages, database

structure, E-R diagram, DBMS, definition of DMLand DDL.

10

Essential Reading:

1. Javedkar, W. S.,Management Information System, Tata McGraw Hill, New Delhi.2. Kanter, Jerome,Management Information System, Prentice Hall of India, New Delhi3. A.K.Gupta, - Management Information Systems (S.Chand & Company Ltd.,

2003)

4. D.P.Goyal - Management Information Systems-Managerial Perspectives

(Macmillan)

Reference books:

1. OBrien, Management Information System2. Mardic, R. G., Ross, J. E. & Clagget, J. R.,Information System for modern

management, Prentice Hall of India, New Delhi.

3. Laudon, Kenneth C. and Laudon P. Jane, Management Information System:Managing the digital firm, Pearson Education, New Delhi.

4. Lucas, Henry C., Information Technology for Management, Tata McGraw-Hill,New Delhi


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Paper

Code

Title of Paper

BBM 306 Quantitative Techniques for Management-I

BBM 307 Management Information System-I



Assessment

Report/Record

File/Practical Test

Viva Voce

I Project/ Case Study/Exercises basedon BBM306 15 Marks 20 Marks 15 Marks

II Practical Test based on BBM 30715 Marks 20 Marks 15 Marks

Total 100 Marks

Note:

Each student is required to perform a Practical Test/ Project/Case Study/ Exercise allotted by the

HOD or concerned faculty from each of the above 2 Papers and prepare a Report/Record File of the

work done for each paper. Respective subject faculty would do internal/continuous assessment. Atthe semester end, a Panel of Examiners shall assess the work done in the Practicals through the

Report Files prepared by the candidates and by conducting a Viva Voce test.

Max Marks :100

Min. Marks : 40




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Course: B.B.M Pt II (IV Semester)

Paper- 1: Strategic ManagementCode: (BBM-401)



ObjectiveThis course attempts to orient the students to the strategies being adopted by corporate houses to be

able to lead the market and win over the competition.

Unit Contents LecturesI Choice of Strategy:Concept of choice of Strategy, Choice process.Evaluation of Strategic alternatives, Gap Analysis,

Business portfolio matrix- BCG. Factors Affecting

choice of Strategy. Time Dimension andcontingency Strategies.

09

II Strategist:Role of CEO and BOD in strategic Management.

09

III Strategic Implementation:Concept, Aspects and Issues in StrategicImplementation. Resource Allocation, Functional

Implementation.

09

IV Evaluation and Control:Meaning of Strategic control, Elements of aStrategic control system- Feed forward control,

Feedback control and concurrent control.

09

V Corporate Social Responsibility (CSR)

Concept, Definition, Friedmans Traditional viewand Carrolls Modern view of CSR, Responsibility

towards various Stakeholders.

Written Analysis of Cases.

09

Max Marks :100

Min. Marks : 40



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Essential Reading:1. Prasad, L, M. (1995), Business policy & Strategy, New Delhi : Sultan Chand &

Sons.

2. Azar Kazmi,Business Policy and Strategic Management

Reference books:

1. David, F.R. (1997), Cases in Strategic management, New Jersey, Prentice Hall.2. Jauch, L.R. & Glueck, W.F., Business policy and Strategic Management,

McGraw- Hill.

3. Thompson & Strickland, Strategic Management-Concepts and Cases, TataMcGraw Hill Publishing Co. Ltd., New Delhi, 12th ed., 2001.

4. Ramaswamy, V.S. & Namakumari, S., Strategic planning formulation ofCorporate Strategy, Delhi, Macmillan India.

5. Pearce II, John A. and Homewood, Strategic Management, Richard D. Irwin


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Paper- 2: Marketing Management-IICode: (BBM-402)


Credit: 3 Time: 3 Hours/Week

ObjectiveThe Course aims at equipping the students with the knowledge of the marketing aspect of business

and help one learn the marketing mix concepts

Unit Contents LecturesI Marking communication: Meaning andImportance, communication objectives, effectivecommunication, and communication process.

09

II Promotion Tools-I: Advertising-meaning,objectives types in advertising decisions, planning

and evaluation of campaign, Personal Selling-objectives, functions and principles; process

09

III Promotion Tools-II: Public Relations-Importanceand methods, Direct Marketing concept, Sales

Promotion- Purpose, Consumer and Dealer

promotion methods, Sales force promotion.

09

IV Marketing channels: Types of channels, channelfunctions, objectives.

09

V Logistics and physical distributionFunctional areas of physical distribution..

09

Essential Reading:

1. Kotler, Philip and Keller, Kevin Lane,Marketing Management, PearsonEducation (Singapore) Pte. Ltd., Delhi, 12th ed.

2. Varshney, R. L. and Gupta, S. L.,Marketing Management: Text and Cases-AnIndian Perspective, Sultan Chand & Sons, New Delhi, 2005, 3

rded.

3. Ramaswamy, V.S. and Namakumari, S, Marketing Management: PlanningImplementation and Control, Delhi: Macmillan India Ltd., 3rd ed.

Max Marks :100

Min. Marks : 40



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Reference books:

4. Saxena. Rajan, Marketing Management, Tata McGraw-Hill Publishing Co. Ltd.,New Delhi, 7

thed.

5. Sherlekar, S., Marketing Management, Himalaya Publishing House, Mumbai,

2006, 13

th

ed.6. Gandhi, J. C., Marketing Management An Introduction, Tata Mc-Graw HillPublishing Co. Ltd., New Delhi, 1995.

7. Stanton, William, J. Fundamentals of Marketing, New York, McGraw Hill, 19948. Kotler, Philip and Armstrong, Principles of Marketing, Prentice Hall of India,

New Delhi, 1997.


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Paper- 3: Research Methodology- II

Code: (BBM-403)



ObjectiveTo understand the types, tools and methods of research and develop the ability to analyze data gathered to

draw precise and relevant conclusions and write it in the form of a Research report.


I Correlation Analysis- Definition and concept,Types and measures of studying Correlation (Karl

Pearsons coefficient of correlation, Product

moment method, Spearmans Rank correlationcoefficient and Concurrent Deviation Method )

Correlation in Bivariate Frequency Table

Probable and Standard Error.

Regression Analysis- Definition, Concept, Uses

and Properties. Least Square Methods, Regression

Coefficients, Fitting of Regression lines.

09

II Sampling Theory- Parameter and Statistic,Sampling Distribution of a Statistic and Standard

Error of a Statistic

Test of Hypothesis- Element and Procedure ofTesting a Statistical Hypothesis, Types of Errors.

Level of Significance

Test of Significance (Large Sample)- SampleMean, Difference between two Sample Means,

Difference between two Standard Deviations,

Sample Proportion and Difference between two

Sample Proportions.

09

III Test of Significance (Small Sample)- Applicationof Students t- test for Mean, Difference Between

two Means ( Independent and Paired t-test forDifference of Means).

Chi-square test- Definition and Nature,

Uses of Chi-Square Test- Test of Goodness of Fit,

Test of Independence of Attributes and Test for the

09

Max Marks :100


Sem. End Exam : 70


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Population Variance.

IV Analysis of Variance- One-way and two-wayclassification.

09

V Research report writing:Format of research report, presentation, footnote-endnote, bibliography, references.

09

Essential Reading:1. Simpson and Kafka: Basic Statistics, Oxford and IBH Publishers.2. Badarkar, P.L. and Wilkinson T.S. (2000), Methodology and Techniques of Social

Research, Himalaya Publishing House, Mumbai

3. Kothari , C.R.( Second Edition), Research Methodology- Methods and Techniques,Wishwa Publication, New Delhi.

Reference books:1. Goon, Gupta and Das: Fundamentals of Statistics, Vol. I and II.2. Snedecor and Cochran, Statistical Methods, Oxford and IBH Publishers.3. Shukla,M.C. and Gulshan S.S., Statistics Theory and Practice, Sultan Chand and

Sons, New Delhi.

4. Gupta, S.P., Statistical Methods, Sultan Chand and Sons, New Delhi.5. Gupta, S.C. and Kapoor V.K., Fundamental of Mathematical Statistics, Sultan Chand

and Sons, New Delhi


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Paper- 4: Business Finance-II

Code: (BBM-404)


Credit: 3 Time: 3 Lecture Hours/WeekObjectiveThe course provides the knowledge of the importance of finance in business, its sourcesand ways to analyze financial data to be able to come out with financial status of a

corporate enterprise.


I Funds Flow and Cash flow Statements 09

II Working Capital Management:Concepts and Significance, Factors affecting working

capital requirements, Ascertainment of working capital

requirements using Operating Cycle Method, Net

Current Assets or Forecasting Method, Management of

cash and Receivables

09

III Dividend Policy:Meaning, Concepts, Types of Dividend Policy,

Dividend Models.

Management of Inventory

09

IV Ratios:Short term liquidity, solvency, profitability and

investment ratio.

09

V Cost Volume Profit Analysis:CVP, Break Even Analysis, Contribution, Margin of

safety.

09

Essential Reading:1. Maheshwari S.N., Financial Management, Principles and Practice, Sultan Chand &

Sons, New Delhi

2. Pandey, I. M., Financial Management, Vikas Publishing House

Reference books:3. Khan, M.Y, Jain, P.K., Financial Management, Tata McGraw Hill, New Delhi

4. Agarwal, M.R., Financial Management, Garima Publications, Jaipur

Max Marks :100

Min. Marks : 40


Sem. End Exam : 70


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Course: B.B.M Pt II (Semester-IV)Paper- 5 Practical

Code: (BBM-405)



Subject Matter for Practical:

The Practical shall be based on the following papers

Paper

Code

Title of Paper

BBM 401 Strategic ManagementBBM 402 Marketing Management-IIBBM 403 Research Methodology-IIBBM 404 Business Finance-II



Assessment

Report File Viva Voce

I Project/ Case Study/ Exercises

based on BBM 401

10 Marks


based on BBM 402

10 Marks


based on BBM 403

10 Marks


based on BBM 404

30 Marks

10 Marks

30 Marks

Total 100 Marks

Note:

Each student is required to perform a Project/Case Study/ Exercise allotted by the HOD or concerned

faculty from each of the above 4 Papers and prepare a Report File of the work done for each paper.Respective subject faculty would do internal/continuous assessment. At the semester end, a Panel of



Max Marks :100

Min. Marks : 40




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Paper- 6: Quantitative Techniques for Management-IICode: (BBM-406)



ObjectiveThe objective of the course is to provide knowledge of tools and techniques of operation

research and quantitative techniques.

Unit Contents LecturesI Network Analysis:PERT/CPM, Cost Analysis and Crashingthe Network, Probability consideration under PERT.

13

II Decision Theory: Decision-Making under certainty, uncertaintyand risk, Decision tree analysis

06

III Replacement Theory: Replacement of items that deteroiatewith time, Time value of money-concept and replacement ofitems that fails suddenly (Excluding Staff replacement problems)

Simulation

08

IV Probability: Concept,Laws of probability, Bayes theorem,Mathematical Expectation

08

V Probability Distributions: Binomial, Poisson and Normalprobability distribution 10

Essential Readings:1. Mathur, Khandelwal, Gupta, Gupta, Operational Research, Ajmera Book Company,

Jaipur

2. Agarwal, N.P., and Agarwal, Sonia, Quantitative Techniques For Management, RameshBook Depot, Jaipur

3. Agarwal, N.P.,Operation Research, Ramesh Book Depot, Jaipur4. Vohra, N. D., Quantitative Techniques In Management, Tata McGraw Hill, New Delhi

References:5. Taha, Hamady A ,Operational Research An Introduction, Prentice Hall of India, New

Delhi

6. Kapoor, V. K., Operational Research, Sultan Chand & Sons, New Delhi7. Nag, N. K., Quantitative Methods, Kalyani Publishers, Jaipur8. Srivastava, U. K., Shenoy, G.R., and Sharma, S. C., Quantitatives techniques for

Managerial Decisions, New Age International

Note- The candidate shall be permitted to use battery operated pocket calculator that should not hace more

than 12 digits, 6 functions and 2 memories and should be noiseless and cordless

Max Marks :100

Min. Marks : 40



54/86



Paper- 7: Management Information System-II

Code: (BBM-407)


Credit: 3 Time: 3 Lecture Hours/WeekObjectiveThis course aims to integrate the core competencies of management as well as information

technique and provide a leverage to the management function so that the modern managers are not

only able to take decisions but informed decisions to enhance its effectiveness.

Unit Contents LecturesI System: system concepts, system control, types ofsystem.

System analysis and design: introduction, need forsystem analysis and design, introduction to SDLC,

system development model (waterfall, prototyping).

08

II Development of MIS: development of long rangeplans of MIS, Business plan vs. MIS plan Class of

Information: Organizational information,

functional information, and operational

information, determining the informationrequirement, development and implementation of

MIS, evaluation of MIS.

10

III Applications of MIS: introduction, personnel,finance, production, materials, marketingmanagement.

10

IV Decision Support System: evolution, objective,classifications, characteristics, components,

development, relationship between MIS and DSS,

applications of DSS (TPS, MIS, DSS and EIS).

09

V Network: Introduction, data transmission direction(simplex, half-duplex, full-duplex), topology (star,

bus, ring), definition of client-server computing,components (hardware and software) and functions

of client-server systems, LAN-MAN-WAN,

network management.

08

Max Marks :100

Min. Marks : 40


Sem. End Exam : 70


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Essential Reading:1. Javedkar, W. S.,Management Information System, Tate McGraw Hill, New

Delhi.

2. Kanter, Jerome,Management Information System, Prentice Hall of India, NewDelhi

3. A.K.Gupta, - Management Information Systems (S.Chand & CompanyLtd., 2003)4. D.P.Goyal - Management Information Systems-Managerial Perspectives

(Macmillan)

Reference books:

5. OBrien, Management Information System6. Mardic, R. G., Ross, J. E. & Clagget, J. R.,Information System for modern

management, Prentice Hall of India, New Delhi.

7. Laudon, Kenneth C. and Laudon P. Jane, Management InformationSystem: Managing the digital firm, Pearson Education, New Delhi.

8. Lucas, Henry C., Information Technology for Management, Tata

McGraw-Hill, New Delhi


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Paper

Code

Title of Paper

BBM 306 Quantitative Techniques for Management-II

BBM 307 Management Information System-II



Assessment

Report/Record

File

Viva Voce

I Project/ Case Study/Exercises based

on BBM 40615 Marks 20 Marks 15 Marks

II Practical Test based on BBM 407 15 Marks 20 Marks 15 Marks

Total 100 Marks

Note:

Each student is required to perform a Practical Test/Project/Case Study/ Exercise allotted by theHOD or concerned faculty from each of the above 2 Papers and prepare a Report/Record File of the

work done for each paper. Respective subject faculty would do internal/continuous assessment. At

the semester end, a Panel of Examiners shall assess the work done in the Practicals through the

Report Files prepared by the candidates and by conducting a Viva Voce test.

Max Marks :100

Min. Marks : 40




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Semester V


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Course: B.B.M Pt III (V Semester)Paper- 1: Organizational Behaviour-I

Code: (BBM-501)


Credit: 3 Time: 3 Lecture Hours/WeekObjectiveThe objective of the course is to acquaint the students with the individual and group behavioural

aspect of Organization, which influences the management practices and the overall organizational

productivity.


I Introduction: Concept, meaning, of organization,Meaning and Concept of Organization Behaviour.

09

II Perception: Nature, Importance, difference betweensensation and perception, perceptual process perceptual

selectivity, perceptual organization.

09

III Personality: Meaning, Determinants of personality,personality development theories.-Psychoanalytic

theory, Socio-psychological theory, Trait theory, Self

theory.

09

IV Motivation: Concept, Motivation and Behaviour,Primary and secondary motives, Financial and Non

Financial Motives.

09

V Theories of motivation: Maslows Need hierarchytheory, Herzbergs Motivation Hygiene theory, V

room's expectancy theory, Porter-Lawler model,

Equity theory of work motivation. Alderfers ERG

theory, McClellands achievement motivation theory.

09

Max Marks :100

Min. Marks : 40


Sem. End Exam : 70


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Essential reading:

1. Robbins, Stephen P., Organizational behavior: Concepts, Controversies,Applications, Prentice Hall of India Private Limited, New Delhi

2. Prasad, L.M., Organizational behaviour, S.Chand, New Delhi3. Buchanan, David, Organizational behaviour, Prentice Hall, 2004.

Reference book:

1. Johns, Gary and Saks, Michael, Organizational Behaviour: Understanding andManaging Life at work, Pearson Prentice Hall, Toronto, 2005

2. Davis, Keith and Newstrom, John W., Human behaviour at work: Organizationbehaviour, McGraw-Hill International Editions Management Series, New York.


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Course: B.B.M Pt III (V Semester)

Paper- 2: Human Resource Management-ICode: (BBM-502)


Credit: 3 Time: 3 Lecture Hours/WeekObjectiveHuman Resource is an important asset of the organization. The course provides knowledge with

regards to the management of this asset in the most productive and efficient manner.

Unit Contents LecturesI HRM: Basic concepts, Objectives, Importance and

functions, Difference between HRM and PM,

Genesis and growth of HRM in India, Emerginghorizons in HRM

09

II HRP: concept, Importance, process, Barriers to HRPJob Design: concept, factors and techniques of job

design

09

III Job Analysis: concept, uses, process and methods

(Job description and Job specification)

Recruitment: meaning, factors affecting

recruitment, recruitment process, sources ofrecruitment (internal, external)

09

IV Selection: meaning, Selection process, Types of

Tests, Testing concepts, various types of

Interviews, New methods of selection

(participative selection and employee leasing)

09

V Placement and Induction: concept,

objectives and procedure of induction,

Advantages

09

Max Marks :100


Sem. End Exam : 70


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Essential Reading:

1. Edwin B. Flippo, Personnel Management, McGraw Hill International Book Co.

2. C B Gupta,Human Resource Management

3. C.B Mamoria and S. V.Gankar,Human Resource Management,

Reference books:

1. Ashwathappa,Human Resource Management,

2. P. Subba Rao,Essentials of Human Resource Management and Industrial Relations


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Paper- 3: International Business - I

Code: (BBM-503)


Credit: 3 Time: 3 Lecture Hours/WeekObjectiveWith markets and businesses reaching out to global dimensions, managers are required to have an

understanding of the international business operations as well. This course aims to provide the basic

information about the various functional and influencing aspects of international business.


I International Business:IntroductionMeaning of I. B., International

Business Vs. International Trade, Domestic Vs. I. B.,

Scope of I. B., Role of I. B. Driving forces of I. B.,

Forces restricting I. B., Importance of studying I. B.

09

II Cultural environment:Definition of culture components of culture,

(Language, religion, values, attitudes, customs,

Education, family, Material culture Aesthetics)

Imperatives of culture for I. B.

09

III The Global Economic Environment:

The Global Economy. Bases of Economic. Economicsystem-Market Allocation, Command Allocation,

Mixed Allocation. Indicators of Economics- Balance

of payment, Exchange rate, Foreign Investment.

09

IV Political Environment:Importance of political Environment for I. B. The

Political Systems: Democracy-Basic Principles,

Authoritarianism-Theocracy, Monarchy, Dictatorship.

Major Political objective-Political Sovereignty.

09

V International Financial Environment:Foreign Direct Investment-Reasons, Volume and

directions, Foreign Exchange Transactions and

Terminology.

09

Max Marks :100

Min. Marks : 40



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Essential Reading:1. Thakur and Mishra,International Business.

2. J.M. Diwan and K.N. Sudarshan,International Business Management.Reference books:1. R.D. Robinson,International Business Management a guide to decision making

2. Ramu Shiva,International Business

3. R. L. Varshney, B. Bhattacharyya, International Marketing Management An Indian

perspective, Sultan Chand & Sons, New Delhi


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Paper- 4: Cost & Management Accounting-I

Code: (BBM-504)


Credit: 3 Time: 3 Lecture Hours/WeekObjectiveThe course aims to provide the skills to identify the cost centers and learn to analyze and manage

these cost centers, so as to exercise effective cost control in the organization, thereby increasing

its the overall profitability.


I Introduction: Meaning and definition of cost

accountancy, Nature and Scope of Cost Accounting,Cost Concepts, Distinction between Financial and Cost

Accounting. Elements of Cost, Cost Statements: An

Introduction

09

II Material: Material Cost Management, Need for EfficientPurchasing, Storing of Materials, Methods of

Inventory Control, Some Specific Techniques Related to

Operating Control System viz. ABC Analysis, VED

Analysis, JIT, FSN, Material Cost and its

Components, Economic Order Quantity, Inventory

Levels i.e. Reorder Level, Maximum Stock Level,Minimum Stock Level, Average Stock Level,

Methods of Issue Pricing i.e. LIFO, FIFO, Simple

Average, Weighted Average, HIFO, Standard Price

And Base Stock Method

09

III Labour: Recruitment, Recording of time and wages,Time Keeping and Time booking, Job Evaluation and

Merit rating, Labour Turnover: meaning and nature,

Methods of calculating Labour Turnover, Methods of

remunerating Labours, Incentive Plans, Allocation of

wages, Idle Time: meaning and causes, Treatment of

idle time, Over time

09

IV Overhead : Meaning, Collection, Classifications,Apportionment, Allocation and Absorption ofoverheads; Treatment of interest on capital, Researchand development expenses, Losses on account ofdepreciation, waste, obsolescence and defectives,Under and Over absorption of Overheads.

09

Max Marks :100

Min. Marks : 40


Sem. End Exam : 70


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Single output or unit costing: Cost sheet,

Adjustments in cost sheet, Treatment of Scrap,

defectives, Absorption of overheads and calculation of

Tender price, Job Costing

VRatio Analysis: Liquidity, Activity, Profitability,Leverage and Investment analysis Ratios

Capital Budgeting: Techniques of Capital budgeting,

Pay back Period method, Average Rate of Returns, Net

Present Value method, Internal rate of return

09

Essential Reading:1. Cost and Management Accounting: Duncan Williamson, PHI, New Delhi2. Management and Cost Accounting: Colin Drury, Taxmann, New Delhi

Reference books:1. Cost Accounting: Jawahar Lal, Tata Mcgraw Hill, New Delhi2. Cost Accounting Principles and Practice: M.N. Arora, Vikas Publication, New Delhi3. Cost Accounting: B.M Lall Nigam, I.C. Jain, PHI, New Delhi4. Cost Accounting Theory and Practice: Bhabatosh Banerjee, PHI, New Delhi5. Cost Accounting: Agarwal, Jain, Sharma, Shah and Mangal, Ramesh Book Depot, Jaipur6. Cost Accounting: Jain, Khandelwal & Pareek, Ajmera Book Depot, Jaipur


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Course: B.B.M Pt III (Semester-V)

Paper- 5 Practical

Code: (BBM-505)




PaperCode

Title of Paper

BBM 501 Organizational Behaviour-IBBM 502 Concepts of Human Resource Management-IBBM 503 International Business-IBBM 504 Cost & Management Accounting-I



Assessment


based on BBM 501

10 Marks


based on BBM 502

10 Marks


based on BBM 503

10 Marks


based on BBM 504

30 Marks

10 Marks

30 Marks

Total 100 Marks

Note:

Each student is required to perform a Project/Case Study/ Exercise allotted by the HOD or concerned

faculty from each of the above 4 Papers and prepare a Report File of the work done for each paper.




Max Marks :100

Min. Marks : 40



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Paper- 6: E-Commerce-I

Code: (BBM-506)


Credit: 3 Time: 3 Lecture Hours/WeekObjectiveInformation technology revolution has already taken the entire world by storm. This course aims

at leveraging commerce through information technology and to teach the students to use the

information technology to manage their business more efficiently and effectively


I Introduction to E-Commerce:The Scope of Electronic Commerce, Definition of ElectronicCommerce, Electronic Commerce and the Trade Cycle, Electronic

Markets, Internet Commerce, Advantages and limitation of e-

commerce, E Commerce Perspective.

08

II Business Strategy in an Electronic Age:Supply Chains, Porters Value Chain Model, Inter Organizational

Value Chains, Competitive Advantage, Competitive Strategy,Porters Model, First Mover Advantage, Sustainable Competitive

Advantage, Competitive Advantage using E-Commerce, Business

Strategy, Introduction to Business Strategy, Strategic Implications

of IT Technology, BusinessEnvironment, Business Capability, Strategy Formulation &Implementation Planning, Ecommerce Implementation, E-

Commerce Evaluation.

10

III Business Models for E-Commerce (B2B, B2C, C2B, C2C):Business-to-Business Electronic Commerce:Inter-organisational Transactions, The credit transaction trade

cycle, a variety of transaction, Electronic Markets, Usage of

Electronic Markets , Advantages and limitation of Electronic

Markets, future of electronic market

9

IV EDI:Introduction to EDI, EDI definition, The benefit of EDI, EDIexamples, EDI nut and bolts: EDI technology, standards, EDI

communication, EDI implementations, EDI agreements, EDI

security.

9

V EDI and business:Organisation that use EDI, EDI trading patterns, Transactions,

EDI adoptions and maturity, IOS EDI and in

bbm syllabus 09

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