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[email protected] | www.p3.ie
Backend Functionality and Ease of use for your Hotel – how to select the best
booking engine for your business
Phelim Pekaar, Managing Director, p3 p3 Technology| [email protected] | www.p3.ie
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[email protected] | www.p3.ie
About p3 We specialize in:
• The supply of innovative web technologies• The provision of dynamic e-Business solutions for the
travel industry
We Deliver:• Custom-made software solutions tailored to our clients
needs• Effective online marketing services
Our Credentials:• Zend PHP Accredited• Google Adwords Professionals
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[email protected] | www.p3.ie
Why is a booking engine so important
• 73% of online guests prefer to book directly via the hotel brand website.
• 60% of your bookings can come from the internet
• 40% direct through your own brand website
• An online booking engine will help you close sales instantly online
• We live in the age of ‘Now’
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[email protected] | www.p3.ie
What are Your Requirements
• It’s too easy to list and want everything
• List all your functional requirements in order of priority
• Priority 1 >> The booking engine must sell rooms on your website
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[email protected] | www.p3.ie
Important Requirements
• One way or two way interface• Inventory Management >> Rate restrictions• Reporting• Rate control – easy set-up and flexibility• Dynamic Packaging / Room extras• Variable Pricing for all rate types• Guest view / searching• Access Levels• Training & Support • Easy to use Interface
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[email protected] | www.p3.ie
Strategic Needs
• CRS Strategy
• PMS Strategy
• GDS Connectivity – can the booking engine handle it?
• Third party connections – what is your strategy for managing third party connections
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[email protected] | www.p3.ie
Find a dedicated resource to manage the booking engine **
** You only get out what you put in
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[email protected] | www.p3.ie
Q. What is Demand Management?
A. Quite simply varying rates to meet the demand. Lowering prices when you are empty and increasing them when you are full.
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[email protected] | www.p3.ie
Summary
• List your functional requirements in order of priority
• Make sure it fits with your strategic needs• Use software that makes it easy to edit your
room rates• Regularly update room rates to manage
demand• Find a dedicated person to manage the
booking engine