backend functionality and ease of use for your hotel – how to select the best booking engine for...

[email protected] | www.p3.ie

Backend Functionality and Ease of use for your Hotel – how to select the best

booking engine for your business

Phelim Pekaar, Managing Director, p3 p3 Technology| [email protected] | www.p3.ie

mailto:[email protected]

http://www.p3.ie/


About p3 We specialize in:

• The supply of innovative web technologies• The provision of dynamic e-Business solutions for the

travel industry

We Deliver:• Custom-made software solutions tailored to our clients

needs• Effective online marketing services

Our Credentials:• Zend PHP Accredited• Google Adwords Professionals


Why is a booking engine so important

• 73% of online guests prefer to book directly via the hotel brand website.

• 60% of your bookings can come from the internet

• 40% direct through your own brand website

• An online booking engine will help you close sales instantly online

• We live in the age of ‘Now’


What are Your Requirements

• It’s too easy to list and want everything

• List all your functional requirements in order of priority

• Priority 1 >> The booking engine must sell rooms on your website


Important Requirements

• One way or two way interface• Inventory Management >> Rate restrictions• Reporting• Rate control – easy set-up and flexibility• Dynamic Packaging / Room extras• Variable Pricing for all rate types• Guest view / searching• Access Levels• Training & Support • Easy to use Interface


Sample Rate and Availability Interface


Strategic Needs

• CRS Strategy

• PMS Strategy

• GDS Connectivity – can the booking engine handle it?

• Third party connections – what is your strategy for managing third party connections


Find a dedicated resource to manage the booking engine **

** You only get out what you put in


Q. What is Demand Management?

A. Quite simply varying rates to meet the demand. Lowering prices when you are empty and increasing them when you are full.


Rates not adjusted to match demand


Rates Adjusted to Match Demand


Summary

• List your functional requirements in order of priority

• Make sure it fits with your strategic needs• Use software that makes it easy to edit your

room rates• Regularly update room rates to manage

demand• Find a dedicated person to manage the

booking engine