Download - Aula 1 criacao digital - Design Thinking
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PROJETOde
DIGITAL
Criação eProdução
2012/22013
Wednesday, July 31, 2013
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01.design thinking
02. love dados
03. gamification
PROJETOde
DIGITAL
Criação eProdução
2012/2
Wednesday, July 31, 2013
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DESIGNThinking
estrutura de projeto e
processo criativo
}Wednesday, July 31, 2013
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LOVE } curadoria, infografia e
redes sociais
Wednesday, July 31, 2013
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{interação e storytelling
GAMITIONFICA
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start
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DESIGNThinking
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DESIGNThinkingMETODOLOGIA INOVAÇÃO
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DESIGNThinking
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empatia colaboração experimentação
DESIGNThinkingPILARES
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DESIGNThinking
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DESIGNThinking
1. DEFINA O DESAFIO2. PREPARE A PESQUISA3. OBTENHA A INSPIRAÇÃO
4. CONTE HISTÓRIA5. PROCURE SIGNIFICADO6. OPORTUNIDADES
7. GERE IDEIAS8. REFINE IDEIAS
9. CONSTRUA PROTÓTIPOS10. FEEDBACK
11. AVALIE APRENDIZADOS12. CONSTRUA EXPERIÊNCIAS
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DESIGNThinking
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DESIGNThinkingVISUALIZAÇÃO CONCRETIZAÇÃO
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??
GRUPOSWednesday, July 31, 2013
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F F
O AMATRIZ
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F F
O AMATRIZ
INDIVIDUAL
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F F
O AMATRIZ
DOGRUPO
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causaAdotemuma
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2013/1
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2013/1
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2013/1
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2013/1
Wednesday, July 31, 2013
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EMPREENDER
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Exemplos de campanhas (ou ações) atreladas a marcas ou independentes que trabalham com esse recurso:
Dove – autoestima feminina
· Campanha voltada para designers, diretores de arte e manipuladores
http://exame.abril.com.br/marketing/noticias/em-defesa-da-beleza-dove-mira-nos-profissionais-de-fotos
· App recentemente lançado
http://www.mundodomarketing.com.br/ultimas-noticias/26935/dove-cria-app-de-mensagens-para-promover-autoestima-feminina.html· Face deles
https://www.facebook.com/dove?fref=ts
Porto Alegre CC
Acho que é um ótimo caso que nasce independente e acaba atraindo parceiros.
Skate no Asilo Padre CaciqueAchei essa ação super legal. Tá acontecendo agora e aqui.
· http://noticias.band.uol.com.br/cidades/rs/noticia/?id=100000580608
Quero o arroio dilúvio limpo e despoluído
No Face
· https://www.facebook.com/MovimentoArroioDiluvio?fref=ts
·
causas “sociais”
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let’s do it
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Sugestão de causas/temas:
· Consumo consciente
· Bicicleta como transporte urbano alternativo ou cultura da bicicleta
· Doação de órgãos/medula/sangue
· Cidade limpa – conscientização para maior cuidado com o espaço público
· Vá ao teatro (gaúcho)
· Skate como estilo de vida
· Slow Food e valorização alimento e produtor local
· Tricot como forma de arte
· Doação de roupas para o inverno
· Música para crianças
· Movimento verde reciclar, reutilizar
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