AUDIENCE PROFILE
CoinDesk is the leading digital media, events and information services company for the blockchain and crypto asset technology community. Its mandate is to inform, educate and connect the global community as the authoritative daily news provider dedicated to chronicling the space.
64%
Heavy stock trading last 6 months
Value of portfolio:
$100,000-$249,999
Value of portfolio: $50,000-$99,999
Perform actions online
Very likely to purchase
new home in next 6 months
Bought first home in
last 6 months
Very likely to buy an auto in next 6 months
Leased a vehicle in
last 6 months
175
125
316
242205
281
166
296
84% Global Users1
Users on Mobile1 Users on Desktop1 Followers on Twitter3 Newsletter Subscribers3 Facebook Likes3
41%
Users with Household Income over $100K+2Users who are Millennials (18–34)2
Users Under 502
62% Users Without Kids2Geographic Location of Users1
46%North America
54%Rest of world
55% 45% 670K+ 140K+ 72K+
11.5 million
comScore Index(100 = Average)
41% 64%
Heavy stock trading last 6 months
Value of portfolio:
$100,000-$249,999
Value of portfolio: $50,000-$99,999
Perform actions online
Very likely to purchase
new home in next 6 months
Bought first home in
last 6 months
Very likely to buy an auto in next 6 months
Leased a vehicle in
last 6 months
175
125
316
242205
281
166
296
84% Global Users1
Users on Mobile1 Users on Desktop1 Followers on Twitter3 Newsletter Subscribers3 Facebook Likes3
41%
Users with Household Income over $100K+2Users who are Millennials (18–34)2
Users Under 502
62% Users Without Kids2Geographic Location of Users1
46%North America
54%Rest of world
55% 45% 670K+ 140K+ 72K+
11.5 million
comScore Index(100 = Average)
41%
Consumer & Investment Behavior2
Audience Breakdown
1 Google Analytics January 2018 2 comScore Index December 2017 3 As of February 2018
