AUDIENCE PROFILE

CoinDesk is the leading digital media, events and information services company for the blockchain and crypto asset technology community. Its mandate is to inform, educate and connect the global community as the authoritative daily news provider dedicated to chronicling the space.

64%

Heavy stock trading last 6 months

Value of portfolio:

$100,000-$249,999

Value of portfolio: $50,000-$99,999

Perform actions online

Very likely to purchase

new home in next 6 months

Bought first home in

last 6 months

Very likely to buy an auto in next 6 months

Leased a vehicle in

last 6 months

175

125

316

242205

281

166

296

84% Global Users1

Users on Mobile1 Users on Desktop1 Followers on Twitter3 Newsletter Subscribers3 Facebook Likes3

41%

Users with Household Income over $100K+2Users who are Millennials (18–34)2

Users Under 502

62% Users Without Kids2Geographic Location of Users1

46%North America

54%Rest of world

55% 45% 670K+ 140K+ 72K+

11.5 million

comScore Index(100 = Average)

41% 64%

Heavy stock trading last 6 months

Value of portfolio:

$100,000-$249,999

Value of portfolio: $50,000-$99,999

Perform actions online

Very likely to purchase

new home in next 6 months

Bought first home in

last 6 months

Very likely to buy an auto in next 6 months

Leased a vehicle in

last 6 months

175

125

316

242205

281

166

296

84% Global Users1

Users on Mobile1 Users on Desktop1 Followers on Twitter3 Newsletter Subscribers3 Facebook Likes3

41%

Users with Household Income over $100K+2Users who are Millennials (18–34)2

Users Under 502

62% Users Without Kids2Geographic Location of Users1

46%North America

54%Rest of world

55% 45% 670K+ 140K+ 72K+

11.5 million

comScore Index(100 = Average)

41%

Consumer & Investment Behavior2

Audience Breakdown

1 Google Analytics January 2018 2 comScore Index December 2017 3 As of February 2018