W.S. ARGAN Office Court Building Suite 404, Oud Metha, Dubai UAE

Enhancing Beauty With Purity

Contents Executive Summary

Our Story

Company Objectives

Brand Objectives

Customer Analysis & Target Market

Marketing Objectives

Our Marketing Strategy

Industry Analysis

Executive Summary

Our line of indulgent oils is fronted by our 100% pure Argan oil, an organic, ethically sourced and completely vegan and cruelty

free product, distributed in beautifully crafted, recycled and eco-friendly bottles

W.S. Argan is a UAE-based company specializing in the

production and distribution of rare and precious natural oils for beauty and health needs

Our journey to find natural and effective beauty and health products began in 2012, with the promise that we would never compromise our oils or the territories and people producing them.

Our team has over 15 years’ of cumulative entrepreneurship and marketing expertise culminating in the natural industries, and we train our staff to understand and appreciate the exclusivity of our products.

Our Story

And other natural oils from around the world

Argan Oil is one of the world’s rarest and most beneficial natural products available to man, rich in Vitamin E and Omega 3 and Omega 9 anti-oxidants. The Argan tree is solely found in the UNESCO protected Northern Sahara region in Morocco, and it has been used for centuries by the indigenous population in culinary, health and beauty practices.

Argan Oil

Argan Oil is not only hard to find, but also hard to get.

The kernels of the Argan nut are first sun and air dried, then hand crushed and cold pressed in a laborious, methodical and still low-tech process, predominantly carried out by women’s cooperatives in the Berber region of Morocco. Although Argan Oil has been a staple in Moroccan culture for centuries, its arrival in the Western world is only recent. In 2007, there were as few as two products marketed in the US containing Argan oil extracts. Today, the increase in popularity of this precious oil has meant work and income for reportedly over two million women, and a specialized committee working to preserve the Argan crops and their coveted products.

Jojoba Oil Endemic to the dry and desert regions of California and Northwestern Mexico, the Jojoba oil is extracted from the Jojoba shrub, and presents in a golden, nutty liquid. It is a strong fungicide, and rich in Vitamins E and B complex.

Maracuja Oil Derived from the Passion Fruit flower, Maracuja oil is a rich in Provitamin A, Vitamin C and fibers. The plant is domestic to a number of South American and Asian regions, making both the fruit and the flower important ingredients in diets and beauty regimes.

Rose Hip Oil Rose Hip Oil is derived from the Wild Rose bush native to the Andes region, and it has been an essential element in beauty products for decades. It is rich in Provitamin A (beta-carotene), as well as essential fatty acids Omega 3 and Omega 6.

Musk Essence One of the rarest and most exclusive scents found in nature, musk is extracted from the musk deer, and is ethically and strictly harvested following CITES guidelines. Musk has been used for centuries to add a lasting and pleasing aroma to creams and perfumes, and it serves as a luxurious additive to our essence oils.

Natural Oils From Around the World

W.S. Argan started its humble journey with an ambitious, yet simple vision focusing on three objectives

Become a leading competitor in the natural beauty industry Deliver organic and uncompromised products that will be as beneficial to skin and health as they are kind to nature Distribute multi-functional oils that can be broadly used to nourish, soothe and cure hair, skin and nails

Company Objectives

To ensure our company grows, achieves, and maintains adequate levels of profitability

To offer the utmost standards of service to our customers

To widen foreign markets, especially in the Far East and Europe through licensing agreements.

To reach worldwide recognition for our natural and organic products

We aim at becoming the go-to company for customers’ natural and organic solutions, by synthesizing our profound knowledge of plants and oils with modern science. W.S Argan will maintain its exclusivity by being choosy with the brands’ distribution; this way, we believe we can focus our attention on activities that will assertively pursue growth

Brand Objective

Present luxurious products to our customers at a competitive price.

Set a high standard of service to our customers through a comprehensive understanding of their requirements and anticipation of future needs

Ensure eco friendly products, recycled bottles, and organic oils and dyes without any additives or preservatives

Accomplish the objectives of our Principals by retaining the integrity and image of the brand whilst always representing it to the best of our capability

Brand Objective

Our Customers Marketing Objectives & Industry Analysis

W.S Argan is ready to hit the international market, as the popularity of natural cosmetics swells, and the awareness of anti-oxidizing and anti aging properties of Argan and other natural oils increases. The drift is being driven by the moves toward naturally based factors, which have become progressively more popular as consumers back off from harsh chemicals and additives on the back of health fears.

W.S Argan produces a range of skin and hair care products for the Asian and European market targeting educated, contemporary, confident and health-informed men and

women.

Customer Analysis & Target Market

Professional Women

aged from 21 to 45, who reward their hard work with top class products, and

who in turn take care of their

boyfriends’ and husbands’ skin and hair needs

Men And Women

of all ages with recurring and

chronic skin and hair conditions, who are looking

for a valid, chemical free substitute to

cure their ailments

Educated Girls And Women aged between 15 and 21, as they become

more aware of their

appearances and the new social norms

Mature Women aged between 45 and 60 years old, who are aware of the importance of

natural and organic products on their bodies, and also take care of their

children’s and husbands’ needs.

In a world where modern living reveals innumerable stress, W.S. Argan stands firm to provide the natural ingredients that invigorate and care for the human body in an extraordinary way

To penetrate into the MENA region and to escalate export by inflowing the UAE's Market.

To develop a firm e-commerce market and to maximize our profit margin

To gain returning customers by ensuring quality service and products

One in ten beauty product consumers spends roughly AED 60,000 (€12,500) annually on skin and hair care, focusing on natural and premium cosmetics

The beauty industry is estimated to grow an average of 13% per person between now and 2017

Organic and natural products sales in the UAE have grown a reported 20% in the last year alone

Primarily thanks to the Middle East’s appreciation and production of natural beauty products, the global beauty market is estimated to be worth anywhere between € 4bn and € 16b

Beauty Industry

Estimated global Revenue of

$265bn by 2017

Highly influenced by

Asia-Pacific and European Markets’

increasing GDP Estimated 85% increase in the production of Argan Oil in

Morocco by 2020