argan pitch deck
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W.S. ARGAN Office Court Building Suite 404, Oud Metha, Dubai UAE
Enhancing Beauty With Purity
Contents Executive Summary
Customer Analysis & Target Market
Our Marketing Strategy
Our line of indulgent oils is fronted by our 100% pure Argan oil, an organic, ethically sourced and completely vegan and cruelty
free product, distributed in beautifully crafted, recycled and eco-friendly bottles
W.S. Argan is a UAE-based company specializing in the
production and distribution of rare and precious natural oils for beauty and health needs
Our journey to find natural and effective beauty and health products began in 2012, with the promise that we would never compromise our oils or the territories and people producing them.
Our team has over 15 years of cumulative entrepreneurship and marketing expertise culminating in the natural industries, and we train our staff to understand and appreciate the exclusivity of our products.
And other natural oils from around the world
Argan Oil is one of the worlds rarest and most beneficial natural products available to man, rich in Vitamin E and Omega 3 and Omega 9 anti-oxidants. The Argan tree is solely found in the UNESCO protected Northern Sahara region in Morocco, and it has been used for centuries by the indigenous population in culinary, health and beauty practices.
Argan Oil is not only hard to find, but also hard to get.
The kernels of the Argan nut are first sun and air dried, then hand crushed and cold pressed in a laborious, methodical and still low-tech process, predominantly carried out by womens cooperatives in the Berber region of Morocco. Although Argan Oil has been a staple in Moroccan culture for centuries, its arrival in the Western world is only recent. In 2007, there were as few as two products marketed in the US containing Argan oil extracts. Today, the increase in popularity of this precious oil has meant work and income for reportedly over two million women, and a specialized committee working to preserve the Argan crops and their coveted products.
Jojoba Oil Endemic to the dry and desert regions of California and Northwestern Mexico, the Jojoba oil is extracted from the Jojoba shrub, and presents in a golden, nutty liquid. It is a strong fungicide, and rich in Vitamins E and B complex.
Maracuja Oil Derived from the Passion Fruit flower, Maracuja oil is a rich in Provitamin A, Vitamin C and fibers. The plant is domestic to a number of South American and Asian regions, making both the fruit and the flower important ingredients in diets and beauty regimes.
Rose Hip Oil Rose Hip Oil is derived from the Wild Rose bush native to the Andes region, and it has been an essential element in beauty products for decades. It is rich in Provitamin A (beta-carotene), as well as essential fatty acids Omega 3 and Omega 6.
Musk Essence One of the rarest and most exclusive scents found in nature, musk is extracted from the musk deer, and is ethically and strictly harvested following CITES guidelines. Musk has been used for centuries to add a lasting and pleasing aroma to creams and perfumes, and it serves as a luxurious additive to our essence oils.
Natural Oils From Around the World
W.S. Argan started its humble journey with an ambitious, yet simple vision focusing on three objectives
Become a leading competitor in the natural beauty industry Deliver organic and uncompromised products that will be as beneficial to skin and health as they are kind to nature Distribute multi-functional oils that can be broadly used to nourish, soothe and cure hair, skin and nails
To ensure our company grows, achieves, and maintains adequate levels of profitability
To offer the utmost standards of service to our customers
To widen foreign markets, especially in the Far East and Europe through licensing agreements.
To reach worldwide recognition for our natural and organic products
We aim at becoming the go-to company for customers natural and organic solutions, by synthesizing our profound knowledge of plants and oils with modern science. W.S Argan will maintain its exclusivity by being choosy with the brands distribution; this way, we believe we can focus our attention on activities that will assertively pursue growth
Present luxurious products to our customers at a competitive price.
Set a high standard of service to our customers through a comprehensive understanding of their requirements and anticipation of future needs
Ensure eco friendly products, recycled bottles, and organic oils and dyes without any additives or preservatives
Accomplish the objectives of our Principals by retaining the integrity and image of the brand whilst always representing it to the best of our capability
Our Customers Marketing Objectives & Industry Analysis
W.S Argan is ready to hit the international market, as the popularity of natural cosmetics swells, and the awareness of anti-oxidizing and anti aging properties of Argan and other natural oils increases. The drift is being driven by the moves toward naturally based factors, which have become progressively more popular as consumers back off from harsh chemicals and additives on the back of health fears.
W.S Argan produces a range of skin and hair care products for the Asian and European market targeting educated, contemporary, confident and health-informed men and
Customer Analysis & Target Market
aged from 21 to 45, who reward their hard work with top class products, and
who in turn take care of their
boyfriends and husbands skin and hair needs
Men And Women
of all ages with recurring and
chronic skin and hair conditions, who are looking
for a valid, chemical free substitute to
cure their ailments
Educated Girls And Women aged between 15 and 21, as they become
more aware of their
appearances and the new social norms
Mature Women aged between 45 and 60 years old, who are aware of the importance of
natural and organic products on their bodies, and also take care of their
childrens and husbands needs.
In a world where modern living reveals innumerable stress, W.S. Argan stands firm to provide the natural ingredients that invigorate and care for the human body in an extraordinary way
To penetrate into the MENA region and to escalate export by inflowing the UAE's Market.
To develop a firm e-commerce market and to maximize our profit margin
To gain returning customers by ensuring quality service and products
One in ten beauty product consumers spends roughly AED 60,000 (12,500) annually on skin and hair care, focusing on natural and premium cosmetics
The beauty industry is estimated to grow an average of 13% per person between now and 2017
Organic and natural products sales in the UAE have grown a reported 20% in the last year alone
Primarily thanks to the Middle Easts appreciation and production of natural beauty products, the global beauty market is estimated to be worth anywhere between 4bn and 16b
Estimated global Revenue of
$265bn by 2017
Highly influenced by
Asia-Pacific and European Markets
increasing GDP Estimated 85% increase in the production of Argan Oil in
Morocco by 2020
Slide Number 1Slide Number 2Executive SummarySlide Number 4Slide Number 5Slide Number 6 Slide Number 8Slide Number 9Slide Number 10The Objectives Of W.S. Argan May Best Be Portrayed With The Following Four Corners Of Activities: Slide Number 12Slide Number 13Slide Number 14Slide Number 15Slide Number 16Slide Number 17Slide Number 18Slide Number 19Slide Number 20