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TURNING INSIGHTS INTO ACTIONHow to use HubSpot Reporting to Optimize Your Marketing FunnelAnna Perko & Ari Plaut
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Visits Leads Customers
Bounce Rate
Unsubscribes
MQL’s
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Find the right data.
Empower your data to drive your strategy.
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● HubSpot tools through the funnel. – Always with strategic takeaways.
● Questions/discussion● Michael Strahan, Ali Wong, and more....
THE NEXT 30+ MINUTES…
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Ari Plaut
Product Marketer.
Vermonter.
Hiker.
Podcast listener.
Occasional singer and knitter
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Anna Perko
Product Manager.
Math Nerd.
Violist.
Outdoors enthusiast.
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ATTRACT● Traffic● Sources● Visitor Engagement
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TRAFFICREPORTINGTAKEAWAYS• 2x best sources.• Optimize underachievers• Promote promote promote.
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CONVERT● Leads● Conversions● People
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ATTRIBUTION
REPORTS
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Think of your conversions like a soccer play.
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Who deserves the credit for this goal?
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Who scored the most goals?
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Who has the most assists?
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Now, think about that in the context of your website.
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ATTRIBUTION REPORT TAKEAWAYS• Figure out what worked.• Promote good ones• Fix bad ones
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LIST ANALYTICS• Source breakdown → Double down.• List shrinking → Re-engagement.• Country → Where do you do business?
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CONTACTS REPORTS TAKEAWAYS• Personas?• Industries?• Job titles?
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CLOSE● Funnel Velocity● Productivity● Revenue
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DEALS REPORTING TAKEAWAYS● Set good goals● Coach your team● Optimize
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TO RECAP YOUR LAST 40 MINUTES...Find the right data
Empower your data to drive your strategy.
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http://bit.ly/reporting-session-summary
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….. Want early access to the web analytics dashboard?
Get ready to write this down...
ONE MORE THING….
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http://bit.ly/hs-analytics-beta
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THANK YOU.