Transcript
Page 1: And The Winner Is...?

Blog: www.brandopia.typepad.com

And the Winner is...?7 Keys to Producing Winning Nominations

Page 2: And The Winner Is...?

Blog: www.brandopia.typepad.com

1. Dramatise the historic problem

“The bigger the problem the bigger the payoff ”

Page 3: And The Winner Is...?

Blog: www.brandopia.typepad.com

2. Construct a unifying theme

Page 4: And The Winner Is...?

Blog: www.brandopia.typepad.com

3. Brand the theme with a soundbite

Page 5: And The Winner Is...?

Blog: www.brandopia.typepad.com

4. Present upto seven actions & outcomes

Page 6: And The Winner Is...?

Blog: www.brandopia.typepad.com

5. Provide supporting evidence & testimonials

Page 7: And The Winner Is...?

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6. Close with a focus on the future

Page 8: And The Winner Is...?

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7. Open with a nomination statement summary

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Blog: www.brandopia.typepad.com

And the Winner is....


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