Download - Amben Rose
AMBEN ROSE
Market Research
DEFINE THE PROBLEM
WHY THIS IS THE PROBLEM
W
hen stocking my store I would like to be able to know
what dress type I should have the most of in stock,
and I believe that casual dresses are what women
would prefer to purchase.
OBJECTIVE
W
omen like casual dresses better then other dress
types
G
enerally women spend less on casual dresses
OBTAIN DATA
http://www.surveymonkey.com/s/87VYHGV
WHAT TYPE OF DRESS DO WOMEN PREFER?
WHAT DO WOMEN SEE THEMSELVES SPENDING ON A CASUAL DRESS
SECONDARY DATA
Y
ou have no idea how hard it is to find a graph about
casual dresses vs. non casual dresses….
ANALYZE DATA
RECOMMEND SOLUTIONS
My solution for the problem I have addressed in this power point would be to stock a lot of casual dresses and sell them
for a cheap price that still gives us a profit.
INCREASE, INCREASE, DECREASE
W
e would Increase Profits by stocking more dresses and promoting and
advertising the new casual dresses that are new in stock.
W
e would increase Efficiency by having more people on the floor making
customers happy and having more cashiers so everyone can go faster.
W
e would Decrease Expenses by charging just enough over expenses to
make a profit but still making it cheap enough for customer budget.
SOLUTION
P
eople said that they like casual dresses better then any other
dress. People also said they would buy a casual dress cheaper
then other dresses. I was trying to find what dresses I should
stock and at what price. Based on the data that I have collected
people love casual dresses and want to buy them for cheap . My
solution is to stock more casual dresses then any other dress
type and to sell them at a price that benefits me as well as the
consumers budget.