AMBEN ROSE

Market Research

DEFINE THE PROBLEM

WHY THIS IS THE PROBLEM

W

hen stocking my store I would like to be able to know

what dress type I should have the most of in stock,

and I believe that casual dresses are what women

would prefer to purchase.

OBJECTIVE

W

omen like casual dresses better then other dress

types

G

enerally women spend less on casual dresses

OBTAIN DATA

http://www.surveymonkey.com/s/87VYHGV

WHAT TYPE OF DRESS DO WOMEN PREFER?

WHAT DO WOMEN SEE THEMSELVES SPENDING ON A CASUAL DRESS

SECONDARY DATA

Y

ou have no idea how hard it is to find a graph about

casual dresses vs. non casual dresses….

ANALYZE DATA

RECOMMEND SOLUTIONS

My solution for the problem I have addressed in this power point would be to stock a lot of casual dresses and sell them

for a cheap price that still gives us a profit.

INCREASE, INCREASE, DECREASE

W

e would Increase Profits by stocking more dresses and promoting and

advertising the new casual dresses that are new in stock.

W

e would increase Efficiency by having more people on the floor making

customers happy and having more cashiers so everyone can go faster.

W

e would Decrease Expenses by charging just enough over expenses to

make a profit but still making it cheap enough for customer budget.

SOLUTION

P

eople said that they like casual dresses better then any other

dress. People also said they would buy a casual dress cheaper

then other dresses. I was trying to find what dresses I should

stock and at what price. Based on the data that I have collected

people love casual dresses and want to buy them for cheap . My

solution is to stock more casual dresses then any other dress

type and to sell them at a price that benefits me as well as the

consumers budget.