Download - Amazing Thailand, Amazing Value
IN
Incredible !ndia
Competition for this market is getting stiffer. Currently every major NTO is here in India. South Korea, Italy, South Africa, and Dubai have emerged with strong presence, while the big three remain Singapore, Malaysia and Thailand.
Singapore Tourism Board opened in first office in Mumbai in 1994. They now have two other offices in New Delhi and Chennai. Tourism Malaysia came in 2000 and also has 3 offices in the same cities.
TAT opened its New Delhi Office in 2003 and TAT Mumbai Office in November 2009.
Advertising & PR• Advertise in consumer and travel trade
publications• Organize media fam trips• Produce e-newsletters• TV ads with Makemytrip.com
Niche Market Marketing• Weddings
- Advertise in wedding magazines- Fam trips for wedding planners- Special incentives for wedding couples- Produce wedding collaterals
• Corporates- Advertise in business magazines- Promotion direct to corporate offices
• Golf- Media and agent fam trip to tournaments- Join golf shows and support small corporate tournaments
Protecting Leisure Market- Joint promotions with travel agents & airlines- Agents fam trips- Join travel shows and make sales calls- Online Thailand Specialist Program- Organize tourism road shows from Thailand with private sector participation
Marketing Support- Produce promotional materials, e.g. brochures, fact sheets, DVDs, display banners, etc.
Students/education Ladies Anniversaries DINKs YUPPIEs
PR Company Partner with major consumer brand Destination Thailand Online specialist program and frontline
training Website & social media Marketing company
Moving towards 1 million visitors…