![Page 1: AFP Midland Texas, Turn Your Fundraising Event into the Best Party in Town](https://reader033.vdocuments.site/reader033/viewer/2022051513/547bb35eb4af9fb4158b4f49/html5/thumbnails/1.jpg)
1
Parties with a Purpose
You can turn your next
fundraiser into…
![Page 2: AFP Midland Texas, Turn Your Fundraising Event into the Best Party in Town](https://reader033.vdocuments.site/reader033/viewer/2022051513/547bb35eb4af9fb4158b4f49/html5/thumbnails/2.jpg)
2
The Best Party in Town !Champagne Dreams or…
…Beer Budget.
![Page 3: AFP Midland Texas, Turn Your Fundraising Event into the Best Party in Town](https://reader033.vdocuments.site/reader033/viewer/2022051513/547bb35eb4af9fb4158b4f49/html5/thumbnails/3.jpg)
3
And at the end of this party...
Your party favor...
Five Tips to Make Extra Money
Five Tips to Save Extra Money
![Page 4: AFP Midland Texas, Turn Your Fundraising Event into the Best Party in Town](https://reader033.vdocuments.site/reader033/viewer/2022051513/547bb35eb4af9fb4158b4f49/html5/thumbnails/4.jpg)
4
What’s the difference between an event and a party?
“Are we having fun yet?”
![Page 5: AFP Midland Texas, Turn Your Fundraising Event into the Best Party in Town](https://reader033.vdocuments.site/reader033/viewer/2022051513/547bb35eb4af9fb4158b4f49/html5/thumbnails/5.jpg)
5
Parties are about Love AND $
“But Fundraisers are such a headache. ”
![Page 6: AFP Midland Texas, Turn Your Fundraising Event into the Best Party in Town](https://reader033.vdocuments.site/reader033/viewer/2022051513/547bb35eb4af9fb4158b4f49/html5/thumbnails/6.jpg)
6
Gail’s Ten Pointers for Securing Sponsors for your Event
6
Start Early - at least 9 Months ahead.
Set a goal.
Deploy a committee and a chair.
Create a SHORT prospect list.
Go to last year’s sponsors first.
![Page 7: AFP Midland Texas, Turn Your Fundraising Event into the Best Party in Town](https://reader033.vdocuments.site/reader033/viewer/2022051513/547bb35eb4af9fb4158b4f49/html5/thumbnails/7.jpg)
7
Target top prospects FIRST.
Use personal connections.
Sponsorships = Marketing. What sort of visibility do they need?
Identify unique sponsorship opportunities within your event.
Make each sponsorship level special; create individualized fact sheets.
![Page 8: AFP Midland Texas, Turn Your Fundraising Event into the Best Party in Town](https://reader033.vdocuments.site/reader033/viewer/2022051513/547bb35eb4af9fb4158b4f49/html5/thumbnails/8.jpg)
8
It’s not about the canapés…
It’s about your strategy. Here are your 10 steps:
![Page 9: AFP Midland Texas, Turn Your Fundraising Event into the Best Party in Town](https://reader033.vdocuments.site/reader033/viewer/2022051513/547bb35eb4af9fb4158b4f49/html5/thumbnails/9.jpg)
9
Step #1 is Set your Attitude.
“We are going to throw the party of the decade in our town!” How?
by saying...
![Page 10: AFP Midland Texas, Turn Your Fundraising Event into the Best Party in Town](https://reader033.vdocuments.site/reader033/viewer/2022051513/547bb35eb4af9fb4158b4f49/html5/thumbnails/10.jpg)
10
Step #2 is Branding
Name it & Claim it…
![Page 11: AFP Midland Texas, Turn Your Fundraising Event into the Best Party in Town](https://reader033.vdocuments.site/reader033/viewer/2022051513/547bb35eb4af9fb4158b4f49/html5/thumbnails/11.jpg)
11
Married to your Brand?
Maybe it’s time for something new?
“I promise to cherish “Winterfest” in sickness and in health.”
![Page 12: AFP Midland Texas, Turn Your Fundraising Event into the Best Party in Town](https://reader033.vdocuments.site/reader033/viewer/2022051513/547bb35eb4af9fb4158b4f49/html5/thumbnails/12.jpg)
1212
Is Your Brand Fresh andLocal?
![Page 13: AFP Midland Texas, Turn Your Fundraising Event into the Best Party in Town](https://reader033.vdocuments.site/reader033/viewer/2022051513/547bb35eb4af9fb4158b4f49/html5/thumbnails/13.jpg)
13
Picture This
Reading, Writing and Rhythm Memphis Literacy
Council
(Anti) Wrecking BallPreservation Alliance of Minnesota
Bourbon and BurlesqueNew Orleans Contemporary Arts
Center
![Page 14: AFP Midland Texas, Turn Your Fundraising Event into the Best Party in Town](https://reader033.vdocuments.site/reader033/viewer/2022051513/547bb35eb4af9fb4158b4f49/html5/thumbnails/14.jpg)
14
What’s in a Name?
Masquerade Ball
Design for a Cure
Gala in the Garden
Evening Under the Stars
Light the Night
Gala for Hope
Annual GalaRainforest Foundation Almay Concert to Celebrate the Rainforest Fund’s 21st Birthday
25th Anniversary Gala
Spring for a Cure
Evening of Hope
![Page 15: AFP Midland Texas, Turn Your Fundraising Event into the Best Party in Town](https://reader033.vdocuments.site/reader033/viewer/2022051513/547bb35eb4af9fb4158b4f49/html5/thumbnails/15.jpg)
15
Step # 3 is Fill the Bus…
…with the best committee.
![Page 16: AFP Midland Texas, Turn Your Fundraising Event into the Best Party in Town](https://reader033.vdocuments.site/reader033/viewer/2022051513/547bb35eb4af9fb4158b4f49/html5/thumbnails/16.jpg)
16
Step #4 is in the PlanningTimeline
$$$$$$$
![Page 17: AFP Midland Texas, Turn Your Fundraising Event into the Best Party in Town](https://reader033.vdocuments.site/reader033/viewer/2022051513/547bb35eb4af9fb4158b4f49/html5/thumbnails/17.jpg)
17
$ Lay down the law
(for your committee!!!)
$ EVERYTHING Donated
$ Fancy doesn’t equal Good
(Find a Bad Cop to Enforce your Goals)
Tough Love Tips
![Page 18: AFP Midland Texas, Turn Your Fundraising Event into the Best Party in Town](https://reader033.vdocuments.site/reader033/viewer/2022051513/547bb35eb4af9fb4158b4f49/html5/thumbnails/18.jpg)
18
Step #5 is Building the Buzzzzz
Facebook, Facebook, Facebook
![Page 19: AFP Midland Texas, Turn Your Fundraising Event into the Best Party in Town](https://reader033.vdocuments.site/reader033/viewer/2022051513/547bb35eb4af9fb4158b4f49/html5/thumbnails/19.jpg)
19
The 3B’s for FB
Birth
Decide who/how many people will post.
Figure your Frequency.
Determine your “voice.”
Have content on your page before inviting fans.
BuildBirth Boost
![Page 20: AFP Midland Texas, Turn Your Fundraising Event into the Best Party in Town](https://reader033.vdocuments.site/reader033/viewer/2022051513/547bb35eb4af9fb4158b4f49/html5/thumbnails/20.jpg)
20
3 B’s for FB
Build Up
Photos of People getting ready, the venue, anything cool.
Talk about Auction items.
Real News, not fake news.
Once a week -- then once a day.
![Page 21: AFP Midland Texas, Turn Your Fundraising Event into the Best Party in Town](https://reader033.vdocuments.site/reader033/viewer/2022051513/547bb35eb4af9fb4158b4f49/html5/thumbnails/21.jpg)
21
The Three B’s of FB
Boost
Boost your SponsorsBoost your FriendsBoost your CelebsBoost your VenueBoost your Band
Link, Link, Link
![Page 22: AFP Midland Texas, Turn Your Fundraising Event into the Best Party in Town](https://reader033.vdocuments.site/reader033/viewer/2022051513/547bb35eb4af9fb4158b4f49/html5/thumbnails/22.jpg)
22
Media Coverage?
He might enjoy a fun event.
Invite that friendly reporter or the girl you spoke to on the assignment desk. But no strings attached…AND it’s comp.
![Page 23: AFP Midland Texas, Turn Your Fundraising Event into the Best Party in Town](https://reader033.vdocuments.site/reader033/viewer/2022051513/547bb35eb4af9fb4158b4f49/html5/thumbnails/23.jpg)
23
Step #6 Board Members have a job!
Hosts and hostesses...roll out the red carpet for key guests.
![Page 24: AFP Midland Texas, Turn Your Fundraising Event into the Best Party in Town](https://reader033.vdocuments.site/reader033/viewer/2022051513/547bb35eb4af9fb4158b4f49/html5/thumbnails/24.jpg)
24
How to get the “right people” to attend.
VIP’s on committee
Honor a VIP, but it make it genuine
On the Invitation; Honorary Hosts
Private reception, pre-event
Call them...get them!
![Page 25: AFP Midland Texas, Turn Your Fundraising Event into the Best Party in Town](https://reader033.vdocuments.site/reader033/viewer/2022051513/547bb35eb4af9fb4158b4f49/html5/thumbnails/25.jpg)
25
Step #7 is Atmosphere
![Page 26: AFP Midland Texas, Turn Your Fundraising Event into the Best Party in Town](https://reader033.vdocuments.site/reader033/viewer/2022051513/547bb35eb4af9fb4158b4f49/html5/thumbnails/26.jpg)
26
Step #8 is the Program
Think like a Producer
Keep it shortUse an emceeCall To Action!
![Page 27: AFP Midland Texas, Turn Your Fundraising Event into the Best Party in Town](https://reader033.vdocuments.site/reader033/viewer/2022051513/547bb35eb4af9fb4158b4f49/html5/thumbnails/27.jpg)
27
Step #9 is Enlist for Next Time
Before you go home…
![Page 28: AFP Midland Texas, Turn Your Fundraising Event into the Best Party in Town](https://reader033.vdocuments.site/reader033/viewer/2022051513/547bb35eb4af9fb4158b4f49/html5/thumbnails/28.jpg)
28
#10 The Party is Over…
The Day After “to do” List
• Call key guests for feedback.• Post photos on your web site.• Call sponsors to say “thank you.”• Have Board Members call guests who spent $$$ at the auction
![Page 29: AFP Midland Texas, Turn Your Fundraising Event into the Best Party in Town](https://reader033.vdocuments.site/reader033/viewer/2022051513/547bb35eb4af9fb4158b4f49/html5/thumbnails/29.jpg)
29
Five Ways to SAVE extra $$$
• Décor. Balloons, Crepe Paper, Candles
• Nix the Expensive Hotel
• There IS such a thing as a “free band.”
• Budding Photographer (build their portfolio)
• Do you really need the AV package?
Bonus Idea:• Rethink your time of day.
“I sure do love a bargain.”
![Page 30: AFP Midland Texas, Turn Your Fundraising Event into the Best Party in Town](https://reader033.vdocuments.site/reader033/viewer/2022051513/547bb35eb4af9fb4158b4f49/html5/thumbnails/30.jpg)
30
Five Ways to MAKE extra $$$
• Sell the centerpieces• A raffle• Have a booth and sell something• Sell Polaroid photos• A contest
“I know there’s more money out there somewhere...”
![Page 31: AFP Midland Texas, Turn Your Fundraising Event into the Best Party in Town](https://reader033.vdocuments.site/reader033/viewer/2022051513/547bb35eb4af9fb4158b4f49/html5/thumbnails/31.jpg)
31
The Auction...
DO keep MEN in mind. (but what about this car?
![Page 32: AFP Midland Texas, Turn Your Fundraising Event into the Best Party in Town](https://reader033.vdocuments.site/reader033/viewer/2022051513/547bb35eb4af9fb4158b4f49/html5/thumbnails/32.jpg)
32
The Auction...#1 Rule: Get Deep Pockets in the door!
![Page 33: AFP Midland Texas, Turn Your Fundraising Event into the Best Party in Town](https://reader033.vdocuments.site/reader033/viewer/2022051513/547bb35eb4af9fb4158b4f49/html5/thumbnails/33.jpg)
www.gailperry.com
Join Gail’s Newsletter list
FREE audio download
Asking for Gifts, How to Never, Ever Get Turned Down
33