46th afp international conference on fundraising march 29 – april 1, 2009 new orleans, louisiana...

46th AFP International Conference on Fundraising

March 29 – April 1, 2009New Orleans, Louisiana

46th AFP International Conference on Fundraising

March 29 – April 1, 2009New Orleans, Louisiana

From Boomers to Echo Boomers:Finding Major Donors Across the Generations

June Bradham, CFREPresident and Founder, Corporate DevelopMint

Tucker BranhamConsultant, Corporate DevelopMint

Rachel HutchissonDirector of Corporate Relations and PhilanthropyBlackbaud

46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — www.afpnet.org

Reaching Donors—Current and New

Meet the Generations Baby Boomer Generation X Millennial

Review Case Study

Practical Strategies

Q & A


Meet your donors


I...

...am a baby boomer


I...


Boomers and Giving


I...


I...

...am generation x


I...


...am a millennial

I…


Boomers

Provide useful information Demonstrate your prestige and sound reputation Assure them their gift will be used ethically and usefully Give them the tools to make an informed decision Build social events around the mission/story Show them they are in good company Give them an opportunity to leave a legacy


Generation X

Build a forum for people with shared experiences Allow people to tell their stories (which is really YOUR story) Provide searchable info (like google) Support their work/life balance—offer good things for their kids to do Tie need to an issue, not a building/project Demonstrate ROI Help them teach their kids to give Help them establish or grow their social networks


Millennials

Make it real and personal Create opportunity to build/add to a social network Give them ways to retell the story Offer opportunity to give in small amounts Introduce them to volunteer opportunities Make giving fun, it needs to have an impact Invite young people to join boards Encourage young people to give social, intellectual, and creative “gifts” too Create multiple avenues for giving (website, Facebook,YouTube, text messages,

paper invitations, personal contact) and record giving/communications preferences


Practical Strategies: Plan

Plan

Data

Technology


www.beth.typepad.com

Practical Strategies: Plan


Invest in Data: Propensity to Give – Major Gifts


Invest in technology


Practical Strategies: Things You Can Do Today

Keep your data clean

Record (or estimate) ages

Target by generation

Adapt case for support to specific segment

Modify website to appeal to multiple generations


June BradhamPresident and FounderCorporate DevelopMint49 Calhoun Street – Suite CCharleston, SC 29401

843.853.9999jbradham@corporatedevelopmint.comwww.corporatedevelopmint.com

Tucker BranhamConsultanttbranham@corporatedevelopmint

Rachel HutchissonDirector, Corporate Relations and PhilanthropyBlackbaud, Inc. 2000 Daniel Island DriveCharleston, SC 29492

843.216.6200, ext. [email protected]

46th afp international conference on fundraising march 29 – april 1, 2009 new orleans, louisiana...

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