MEDIATRACK AFGHANISTAN
Afghanistan Electronic Media Analysis (TV & Radio)
October 2013
MEDIATRACK
About the Report
October 2013 Analysis
•Analysis based on 15 TV & Radio Stations. • Report cover more the 90% of total media Spend. • Most of the Afghan Channels are non commercials and running without any advertisement.• Government owned TV Channels are terrestrial. • In October 2013 around 120 Players were active on electronic media with 158 Brands. • Total consumed time in minutes were 151,46.
Afghan Media Insight
Brief History:
• Since 2002, press restrictions were gradually relaxed and private media diversified.• Freedom of expression and the press is promoted in 2004. • More than 30 Afghanistan based Television channels both Terrestrial and Satellite• Around 100 Radio FM stations are operating in this country.
Channels & Language:
• Very few TV channels are prominent and have a viewership .• Most of the Stations are regional and available only on antenna. • Also, Most of the FM are regional and covering the few thousand population. • Maximum TV Channels are Kabul based. • Major Channels language is DARI but few are in Pashto. • Programs in other languages also transmitting like in Persian, English, Urdu and Uzbik. Pakistani and Indian Programs are also very favorite in Afghanis.
• Many Pakistani Ads are running in Afghanistan.
Afghanistan TV & Radio Channels being monitored by Media Track Afghanistan wing
We are serving Afghan media market from above mentioned Afghan TV and Radio. Historical data also available since 2009 to evaluate the market. We are serving the industrywith Media Audit, Monitoring and category analysis.
2012 saw an increase of + 20% from last year in terms of volume.
Afghan TV and FMOctober 2013
ETISALAT
ROSHAN CORPORATION
GOVT OF AFGHANISTAN
FAISAL BUSINESS CENTER
MINISTRY OF HEALTH
MTN TELE COM
AZIZI BANK
ELECTION COMESSION
ONYX CONSTRUCTION
AFGHAN WIRELESS
BAKHTAR BANK
SCC BUILDER
KABUL BANK
KAM AIR
KAISHA HOSPITAL
ARIA CITY HOSPITAL
SPRITE 3G
KABUL DUBAI RESTAURANT
AFGHAN TELECOM
ISTANBUL RESTAURANT
9.06.3
4.54.1
3.63.5
3.12.52.5
2.22.1
1.91.81.71.71.71.71.6
1.51.5
TOP 20 PLAYERS
GOVT OF AFGHANISTAN
ETISALAT
ROSHAN CORPORATION
FAISAL BUSINESS CENTER
AFGHAN TELECOM
MTN TELECOM
AZIZI BANK
ONYX CONSTURCTION
COCA COLA
BAKHTAR BANK
SCC BUILDER
KABUL BANK
KAM AIR
KAISHA HOSPITAL
ARIA CITY HOSPITAL
KABUL DUBAI RESTAURANT
ISTANBUL CONSTRUCTION
FINE MINERAL WATER
MAIWAND BANK
AL BASHIR COOKING OIL
11.7
9.0
6.3
5.0
4.1
3.6
3.1
2.6
2.2
2.1
1.9
1.8
1.7
1.7
1.7
1.7
1.5
1.5
1.5
1.3
Afghan TV and FMOctober 2013
TOP 20 BRANDS
Afghan TV and FMOctober 2013
TOP 20 CATAGORIES
MOBILE PHONE OPERATORSSHOPS/SUPER MARKETS
GOVERNMENTBANKS
CONSTRUCTION COMPANIESHOSPITALS/HEALTH CLINICS
JUICES / ENERGATICHOTELS/RESTAURANTS
AIRLINESCARBONATED SOFT DRINKS
COOKING OIL & GHEESAUCES/MAYONIES/PICKLES
DETERGENT POWDERSMINERAL WATER/FILTERS
EXHIBITIONS/FESTIVALSDIAPERS
CORPORATE IMAGEPHONE SETSLUBRICANTSSHAMPOOS
0.05.0
10.015.0
20.025.0
AREZU TVARIANA
TOLO TV 1 TV
SHAMSHAD
TAMADON
TOLO NEWSSABA TV
LEMAR TVAYNA TV
ARMAN FMNAWA FM
ARYANA FMNOOR
PASHTOON
18.5 18.3
13.7
10.99.6
6.94.4 4.3
3.2 3.0 2.1 1.8 1.7 1.0 0.4
TOP CLUTTERED CHANNELSTV / Radio Share
TV94%
RADIO6%
Arezu TV is most clutter channel.Rating wise TOLO TV is at the top followed by Ariana and 1 TV. Radio has 6% clutter share in term of consumed time.
Afghan TV and FMOctober 2013
TIME BAND SPLIT
Prime Time32%
Morning22%
After Noon19%
Everning14%
Lat Night7%
Late Prime Time5%
KEY
Prime Time 1900-2200
Morning 0700-1200
After Noon 1200-1700
Everning 1700-1900
Lat Night 0000-0700
Late Prime Time 2200-0000
HOURLY BASED ANALYSISTV / Radio Share
00
00
-01
00
01
00
-02
00
02
00
-03
00
03
00
-04
00
04
00
-05
00
05
00
-06
00
06
00
-07
00
07
00
-08
00
08
00
-09
00
09
00
-10
00
10
00
-11
00
11
00
-12
00
12
00
-13
00
13
00
-14
00
14
00
-15
00
15
00
-16
00
16
00
-17
00
17
00
-18
00
18
00
-19
00
19
00
-20
00
20
00
-21
00
21
00
-22
00
22
00
-23
00
23
00
-00
00
0
20000
40000
60000
80000
100000
120000
CATEGORY ANALYSISOCTOBER 2013
MEDIA TRACK
TIME SHARE TELECOM CATEGORY
OCTOBER 2013
ETISALAT41%
ROSHAN CORPORATION29%
AFGHAN TELECOM
16%
MTN TELECOM
14%
Etisalat and Roshan telecom are major players in Afghan market with maximum market share.Mobile phone operators have almost 22% share of total advertising.
TIME SHARE FINANCIAL INSTITUTE
OCTOBER 2013
AFGHAN UNITED BANK1%
AFGHANISTAN COMMERCIAL BANK
9%AFGHANISTAN
INTERNATIONAL BANK
8%
AZIZI BANK25%
BAKHTAR BANK19%
GHAZANFAR BANK
9%
KABUL BANK17%
MAIWAND BANK12%
Financial institution also have a major advertising share in Afghanistan media market which isaround 10% of total advertising.
THE END
For query on DATA, please contact:
Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
For other queries, please contact PAS at:[email protected]
Mr. Arshad [email protected]
Phone: +9221-34289818-9
MEDIA TRACK
