Download - Advertisement sins
Deadly Sins
of Advertising Design
10
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Only if they are interesting, right?
Do you watch or read
advertisements?
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Exponential growth in
competitive ads
Marketers have another
problem besides making ads
interesting
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Start by avoiding these
deadly sins
So what should
marketers do?
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Lets examine
these 10
deadly sins
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Can you remember more than 3-4 things?
Not usually … neither can consumers
Sin #1
Give readers too many choices
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So how
do you
help
customers
choose?
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Do you know your target consumers
and their priorities?
Know and focus on
consumer priority needs
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Distractions kill messages
Sin #2
Visuals are ho-hum
and distracting
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Are these
visuals
conveying
clear
messages
effectively?
Not really …
you must think to get them
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No consumer belief in promises
means no trust
Sin #3
Failing to keep promises
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Do what you
promise and
then go the
extra mile.
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Over designing leads to a cluttered look
and kills the chance of message success
Sin #4
Over designing
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There are no
messages in
clutter are
there?
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Keep messages
simple, simple,
simple.
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Don’t forget to tell consumers
what you want them to do
Sin #5
No call to action
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A call to
action is the
heart of your
message
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At most consumers will remember 2-3
things
Ideally define a single
objective for action
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Lacking relationships with customers?
Sin # 6 Consumers don’t know or trust you
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Trust is
built on
relationships.
Customers would
rather do business
with friends.
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Relationships are worth their weight in
gold. Digital Spark Marketing
Stories
Random acts of kindness
Frequent engagement
Share fun and enthusiasm
Personalization Ideas
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If customers don’t grasp message in 2-3
seconds, they move on
Sin # 7
Message ambiguity
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When
customers
get lost,
they leave
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You are NOT catching their eye, are you?
Sin # 8
Lacking originality
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Are these ads catching your eyes?
Not a chance, right? Digital Spark Marketing
Remember
keep it simple,
simple, simple.
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Your ad is usually just a single element
In the campaign
Sin # 9
Marketing campaign
lacking consistency
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Tough to see consistency here?
No consistency = customer confusion
No internal consistency
Tough to have
campaign consistency
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Focus on visuals to convey message
Sin # 10
Too much text
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What is the problem here?
Too much text = customer confusion Digital Spark Marketing
Is this an awesome visual message?
Picture end state for simple visual message Digital Spark Marketing
Don’t squander effort, money, and patience
of consumers by committing
these deadly sins
Advertising is a key
component of marketing
campaigns
Digital Spark Marketing
Thank You !
Thank you
Contact us:
www.digitalsparkmarketing.com
Twitter: @mikeschoultz
607-725-8240
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