advertisement sins

Deadly Sins

of Advertising Design

10

Digital Spark Marketing

Only if they are interesting, right?

Do you watch or read

advertisements?


Exponential growth in

competitive ads

Marketers have another

problem besides making ads

interesting


Start by avoiding these

deadly sins

So what should

marketers do?


Lets examine

these 10

deadly sins


Can you remember more than 3-4 things?

Not usually … neither can consumers

Sin #1

Give readers too many choices


So how

do you

help

customers

choose?


Do you know your target consumers

and their priorities?

Know and focus on

consumer priority needs


Distractions kill messages

Sin #2

Visuals are ho-hum

and distracting


Are these

visuals

conveying

clear

messages

effectively?

Not really …

you must think to get them


No consumer belief in promises

means no trust

Sin #3

Failing to keep promises


Do what you

promise and

then go the

extra mile.


Over designing leads to a cluttered look

and kills the chance of message success

Sin #4

Over designing


There are no

messages in

clutter are

there?


Keep messages

simple, simple,

simple.


Don’t forget to tell consumers

what you want them to do

Sin #5

No call to action


A call to

action is the

heart of your

message


At most consumers will remember 2-3

things

Ideally define a single

objective for action


Lacking relationships with customers?

Sin # 6 Consumers don’t know or trust you


Trust is

built on

relationships.

Customers would

rather do business

with friends.


Relationships are worth their weight in

gold. Digital Spark Marketing

Stories

Random acts of kindness

Frequent engagement

Share fun and enthusiasm

Personalization Ideas


If customers don’t grasp message in 2-3

seconds, they move on

Sin # 7

Message ambiguity


When

customers

get lost,

they leave


You are NOT catching their eye, are you?

Sin # 8

Lacking originality


Are these ads catching your eyes?

Not a chance, right? Digital Spark Marketing

Remember

keep it simple,

simple, simple.


Your ad is usually just a single element

In the campaign

Sin # 9

Marketing campaign

lacking consistency


Tough to see consistency here?

No consistency = customer confusion

No internal consistency

Tough to have

campaign consistency


Focus on visuals to convey message

Sin # 10

Too much text


What is the problem here?

Too much text = customer confusion Digital Spark Marketing

Is this an awesome visual message?

Picture end state for simple visual message Digital Spark Marketing

Don’t squander effort, money, and patience

of consumers by committing

these deadly sins

Advertising is a key

component of marketing

campaigns


Thank You !

Thank you

Contact us:

[email protected]

www.digitalsparkmarketing.com

Twitter: @mikeschoultz

607-725-8240


mailto:[email protected]