How to Harness Brand Advocates Beyond Facebook & Twitter
CONFIDENTIAL
#1 Social & Data Platform on the Web
14M sites
300+services
253MUS uniques
10Tb
data
70
languages500
brands
1.3B
global uniques
1T
pageviews
140 actions/person
Source: AddThis internal data
CONFIDENTIAL
“Friend recommendations
drive a 5X greater
purchase intent than
online ads alone.”
-
eMarketer
“Social networks & blogs In the US reach nearly 80% of active US Internet users & represent the majority of Americans’ time online.” -MediaPost
CONFIDENTIAL
social actions related to your brand happen on sites other than your
own!
7 out of 10
Source: AddThis internal data
CONFIDENTIAL?
CONFIDENTIAL
The Problem
people LOVE you
+ How do you target advocates in display, video and mobile media at scale?
+ How do you get advocates to amplify your brand message?
+ How can you get insights into what makes them advocates and why?
Introducing Social Brand Advocates b
y
CONFIDENTIAL
Social Impact Campaigns
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• 10/12% sharing on/off domain
5% brand engagement
• 2X conversions
4X click-thru rates
Social Impact Campaigns DeliverPerformance, Reach & Engagement
CONFIDENTIAL
Amplify Your Brand+ Target your brand’s advocates to maximize social
influence and virality
+ Deliver your brand’s message to the right audience with display or video on brand-safe sites across the web and mobile
+ Free high-impact custom social units to drive word of mouth and social engagement
+ Free audience verification and insights report
