Transcript
![Page 1: Accidental activism - Brie Rogers Lowery - WonkComms 1 year on (May 2014)](https://reader035.vdocuments.site/reader035/viewer/2022070301/545be587b1af9f460a8b4595/html5/thumbnails/1.jpg)
‘Accidental activism’How the internet is inspiring a
new generation of people-powered change
@brie_rl
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5 million UK users, victories every week
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Strongperson
alstories
Engage broad audien
ce
People-powere
d change
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Stories
“After nourishment, shelter and companionship, stories are the thing we need most
in the world.” ― Philip Pullman
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SundayPetition started
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MondayEmail: sign the petition
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TuesdayEmail: Complain to ASA
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WednesdayEmail: Ad pulled FB / Twitter action
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ThursdaySupport grows
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FridayEmail: Victory
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Stories+
Timing+
Tangible=
Impact
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